{
  "company": {
    "name": "No Logo",
    "website": "https://nologo.com/",
    "record": "https://startuphistory.org/c/nologo.com"
  },
  "status": null,
  "history_since": "2008-01-13T12:40:31.000Z",
  "baseline": {
    "snapshot_id": "146d338e9c470be23fe9b8edf3a8e95cd8fba37233c76c280c5d0cc4bd6deedd",
    "observed_at": "2008-01-13T12:40:31.000Z",
    "headline": null,
    "description": "X-Cart: full-featured PHP/MySQL shopping cart software & ecommerce solutions for the best ecommerce websites",
    "evidence": "https://web.archive.org/web/20080113124031/http://www.nologo.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2025-07-09T08:52:11.000Z",
      "variants": [
        {
          "headline": "Custom Designer Furniture at Factory Prices.",
          "subhead": "NoLogo Home Page",
          "observed_at": "2025-07-09T08:52:11.000Z",
          "evidence": "https://web.archive.org/web/20250709085211/https://nologo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Custom Designer Furniture at Factory Prices.",
      "subhead": "NoLogo Home Page",
      "from": "2025-07-09T08:52:11.000Z",
      "to": "2025-07-09T08:52:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250709085211/https://nologo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-09T08:52:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-09-24T10:04:50.000Z",
      "variants": [
        {
          "headline": "Bring objects into the world.",
          "subhead": "The easiest way to source, develop, and manufacture new products.",
          "observed_at": "2026-09-24T10:04:50.000Z",
          "evidence": "https://web.archive.org/web/20260924100450/https://nologo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bring objects into the world.",
      "subhead": "The easiest way to source, develop, and manufacture new products.",
      "from": "2026-09-24T10:04:50.000Z",
      "to": "2026-09-24T10:04:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260924100450/https://nologo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-09-24T10:04:50.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-3eca3631c4235e4d5ea6a49f9730ff149deed14d654eb8c07588bc5112371537:56afc0509910d6b165fdb4e2a0a10338fcccdb0098b4c8ca92119a60153477ad:repositioning",
      "before_evidence": "https://web.archive.org/web/20250709085211/https://nologo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Custom Designer Furniture at Factory Prices.” to “Bring objects into the world.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2025-07-09T08:52:11.000Z",
        "to": "2026-09-24T10:04:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260924100450/https://nologo.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-3eca3631c4235e4d5ea6a49f9730ff149deed14d654eb8c07588bc5112371537:56afc0509910d6b165fdb4e2a0a10338fcccdb0098b4c8ca92119a60153477ad:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250709085211/https://nologo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-07-09T08:52:11.000Z",
        "to": "2026-09-24T10:04:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260924100450/https://nologo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-3eca3631c4235e4d5ea6a49f9730ff149deed14d654eb8c07588bc5112371537:56afc0509910d6b165fdb4e2a0a10338fcccdb0098b4c8ca92119a60153477ad:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250709085211/https://nologo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-07-09T08:52:11.000Z",
        "to": "2026-09-24T10:04:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260924100450/https://nologo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “No Logo” company record, https://startuphistory.org/c/nologo.com"
}