{
  "company": {
    "name": "Ninetailed",
    "website": "https://ninetailed.io/",
    "record": "https://startuphistory.org/c/ninetailed.io"
  },
  "status": null,
  "history_since": "2020-03-31T18:37:58.000Z",
  "baseline": {
    "snapshot_id": "5c9466e18460928a7b1eaf1b27754ce272b947a6c89b7b8ec89bb41d9566bdef",
    "observed_at": "2020-03-31T18:37:58.000Z",
    "headline": null,
    "description": "We help businesses to sell more, by personalizing the website experience for any visitor.",
    "evidence": "https://web.archive.org/web/20200331183758/https://ninetailed.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
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      "variants": [
        {
          "headline": "B2B personalization, made easy",
          "subhead": "Ninetailed supports business growth by personalizing the website experience for any visitor in real time.",
          "observed_at": "2020-08-13T13:57:43.000Z",
          "evidence": "https://web.archive.org/web/20200813135743/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "B2B personalization, made easy",
      "subhead": "Ninetailed supports business growth by personalizing the website experience for any visitor in real time.",
      "from": "2020-08-13T13:57:43.000Z",
      "to": "2020-08-13T13:57:43.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-13T13:57:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-16T05:18:10.000Z",
      "variants": [
        {
          "headline": "The modern way to revenue acceleration",
          "subhead": "Ninetailed supports business growth by personalizing the website experience for any visitor in real time.",
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          "evidence": "https://web.archive.org/web/20210116051810/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The modern way to revenue acceleration",
      "subhead": "Ninetailed supports business growth by personalizing the website experience for any visitor in real time.",
      "from": "2021-01-16T05:18:10.000Z",
      "to": "2021-01-16T05:18:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210116051810/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-18T16:01:07.000Z",
      "variants": [
        {
          "headline": "Lightning-fast personalization",
          "subhead": "Ninetailed is the first personalization platform for modern web applications. Easily add personalization to Contentful and other frameworks using our API.",
          "observed_at": "2021-07-30T16:29:58.000Z",
          "evidence": "https://web.archive.org/web/20210730162958/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lightning-fast personalization",
          "subhead": "Ninetailed is the first personalization platform for modern web applications. Easily add personalization to Contentful and other frameworks using our API.",
          "observed_at": "2022-01-18T16:01:07.000Z",
          "evidence": "https://web.archive.org/web/20220118160107/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lightning-fast personalization",
      "subhead": "Ninetailed is the first personalization platform for modern web applications. Easily add personalization to Contentful and other frameworks using our API.",
      "from": "2021-07-30T16:29:58.000Z",
      "to": "2022-01-18T16:01:07.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220118160107/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2022-01-18T16:01:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-01T13:22:13.000Z",
      "variants": [
        {
          "headline": "Give Your Customers the Experience They Deserve",
          "subhead": "Ninetailed is the first personalization and experimentation platform for the modern web. Easily add personalization to your tech stack using our API.",
          "observed_at": "2023-01-05T17:29:36.000Z",
          "evidence": "https://web.archive.org/web/20230105172936/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Give Your Customers the Experience They Deserve",
          "subhead": "Ninetailed is a composable API-first personalization, experimentation, and testing tool for dynamic websites, headless CMSs, composable content, and MACH.",
          "observed_at": "2023-07-01T13:22:13.000Z",
          "evidence": "https://web.archive.org/web/20230701132213/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Give Your Customers the Experience They Deserve",
      "subhead": "Ninetailed is a composable API-first personalization, experimentation, and testing tool for dynamic websites, headless CMSs, composable content, and MACH.",
      "from": "2023-01-05T17:29:36.000Z",
      "to": "2023-07-01T13:22:13.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230701132213/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2023-07-01T13:22:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-09T04:31:06.000Z",
      "variants": [
        {
          "headline": "Personalize. Optimize. Increase Revenue.",
          "subhead": "Ninetailed is a composable API-first personalization, experimentation, and testing tool for dynamic websites, headless CMSs, composable content, and MACH.",
          "observed_at": "2024-01-09T04:31:06.000Z",
          "evidence": "https://web.archive.org/web/20240109043106/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Personalize. Optimize. Increase Revenue.",
      "subhead": "Ninetailed is a composable API-first personalization, experimentation, and testing tool for dynamic websites, headless CMSs, composable content, and MACH.",
      "from": "2024-01-09T04:31:06.000Z",
      "to": "2024-01-09T04:31:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240109043106/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-09T04:31:06.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-05T12:23:44.000Z",
      "variants": [
        {
          "headline": "Generate More Revenue with AI-Native Experiences",
          "subhead": "Ninetailed is a composable API-first personalization, experimentation, and testing tool for dynamic websites, headless CMSs, composable content, and MACH.",
          "observed_at": "2024-07-07T06:12:48.000Z",
          "evidence": "https://web.archive.org/web/20240707061248/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Generate More Revenue with AI-Native Personalization",
          "subhead": "Ninetailed is an AI-native personalization, experimentation, and A/B testing tool for dynamic websites, headless CMSs, composable content, and MACH.",
          "observed_at": "2025-01-05T12:23:44.000Z",
          "evidence": "https://web.archive.org/web/20250105122344/https://ninetailed.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Generate More Revenue with AI-Native Personalization",
      "subhead": "Ninetailed is an AI-native personalization, experimentation, and A/B testing tool for dynamic websites, headless CMSs, composable content, and MACH.",
      "from": "2024-07-07T06:12:48.000Z",
      "to": "2025-01-05T12:23:44.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250105122344/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-07T06:12:48.000Z",
          "to": "2025-01-05T12:23:44.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b7db2b00edd1a5b65d4a247de5b5ea7f89b831bdad233f7909495706c0b2439b:47d14a86d14277cb356d3b67f5e4c4322b3b388ea426326727a5aae7b666bd35:headline:fe1c909b0619b281",
      "before_evidence": "https://web.archive.org/web/20200813135743/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “B2B personalization, made easy” to “The modern way to revenue acceleration”.",
      "between": {
        "from": "2020-08-13T13:57:43.000Z",
        "to": "2021-01-16T05:18:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20210116051810/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-47d14a86d14277cb356d3b67f5e4c4322b3b388ea426326727a5aae7b666bd35:40876d04a67a5295ef03a1e87bcc6bba3490922c246b752bfad928d930925e0d:headline:1e1a31b77573a8e8",
      "before_evidence": "https://web.archive.org/web/20210116051810/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The modern way to revenue acceleration” to “Lightning-fast personalization”.",
      "between": {
        "from": "2021-01-16T05:18:10.000Z",
        "to": "2021-07-30T16:29:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20210730162958/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-8dc3bd92969ce0e38c1cdd86a11bbb15e66317e0f5f4f12a8858f6e9379d5b2b:9c8e0cfcf9ff9eed36f8cb8a24df2cf65e0750f5c67683d9c7b465490626a85a:headline:68394e284c851e46",
      "before_evidence": "https://web.archive.org/web/20220118160107/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Lightning-fast personalization” to “Give Your Customers the Experience They Deserve”.",
      "between": {
        "from": "2022-01-18T16:01:07.000Z",
        "to": "2023-01-05T17:29:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105172936/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-8dc3bd92969ce0e38c1cdd86a11bbb15e66317e0f5f4f12a8858f6e9379d5b2b:9c8e0cfcf9ff9eed36f8cb8a24df2cf65e0750f5c67683d9c7b465490626a85a:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220118160107/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-18T16:01:07.000Z",
        "to": "2023-01-05T17:29:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105172936/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-9c8e0cfcf9ff9eed36f8cb8a24df2cf65e0750f5c67683d9c7b465490626a85a:3ee4bcfc18a6f76f0bbed7a34778e2f92a2f388ba8f22adb2d8b0e1050639a6e:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20230105172936/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-01-05T17:29:36.000Z",
        "to": "2023-07-01T13:22:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701132213/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-3ee4bcfc18a6f76f0bbed7a34778e2f92a2f388ba8f22adb2d8b0e1050639a6e:0372d21de04a41388cad4c77eeb24e831a602a07ae5c5922da597d7cfaa56751:customers_added:e89f86e18e0511c2",
      "before_evidence": "https://web.archive.org/web/20230701132213/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: SumUp and Affirm.",
      "between": {
        "from": "2023-07-01T13:22:13.000Z",
        "to": "2024-01-09T04:31:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240109043106/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-3ee4bcfc18a6f76f0bbed7a34778e2f92a2f388ba8f22adb2d8b0e1050639a6e:0372d21de04a41388cad4c77eeb24e831a602a07ae5c5922da597d7cfaa56751:headline:c25b205c0ddfa9fe",
      "before_evidence": "https://web.archive.org/web/20230701132213/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Give Your Customers the Experience They Deserve” to “Personalize. Optimize. Increase Revenue.”.",
      "between": {
        "from": "2023-07-01T13:22:13.000Z",
        "to": "2024-01-09T04:31:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240109043106/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-3ee4bcfc18a6f76f0bbed7a34778e2f92a2f388ba8f22adb2d8b0e1050639a6e:0372d21de04a41388cad4c77eeb24e831a602a07ae5c5922da597d7cfaa56751:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230701132213/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-07-01T13:22:13.000Z",
        "to": "2024-01-09T04:31:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240109043106/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 9,
      "id": "page-3ee4bcfc18a6f76f0bbed7a34778e2f92a2f388ba8f22adb2d8b0e1050639a6e:0372d21de04a41388cad4c77eeb24e831a602a07ae5c5922da597d7cfaa56751:traction:6c3411b6c1256b4a",
      "before_evidence": "https://web.archive.org/web/20230701132213/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “71 Customer” on its homepage (was “32 Customer”).",
      "between": {
        "from": "2023-07-01T13:22:13.000Z",
        "to": "2024-01-09T04:31:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240109043106/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 10,
      "id": "page-0372d21de04a41388cad4c77eeb24e831a602a07ae5c5922da597d7cfaa56751:867db237715b22a365dff3f3cab08bb0415a3f0ae1b23065a9247682a0b7e813:customers_added:edd146187475696c",
      "before_evidence": "https://web.archive.org/web/20240109043106/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: MYOB and MicroStrategy.",
      "between": {
        "from": "2024-01-09T04:31:06.000Z",
        "to": "2024-07-07T06:12:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707061248/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-0372d21de04a41388cad4c77eeb24e831a602a07ae5c5922da597d7cfaa56751:867db237715b22a365dff3f3cab08bb0415a3f0ae1b23065a9247682a0b7e813:headline:4e3a3a60a0b25b97",
      "before_evidence": "https://web.archive.org/web/20240109043106/https://ninetailed.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Personalize. Optimize. Increase Revenue.” to “Generate More Revenue with AI-Native Experiences”.",
      "between": {
        "from": "2024-01-09T04:31:06.000Z",
        "to": "2024-07-07T06:12:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707061248/https://ninetailed.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Ninetailed highlights AI-native experiences and revenue outcomes",
    "summary": "Ninetailed’s website now emphasizes AI-native experiences, revenue impact, and displays additional customer logos, alongside a pricing page, SOC 2 compliance claims, and an increased stated customer count.",
    "points": [
      {
        "text": "Between January 2024 and July 2024, Ninetailed changed its homepage headline to “Generate More Revenue with AI-Native Experiences” and added MYOB and MicroStrategy logos to its homepage.",
        "kind": "fact",
        "changes": [
          10,
          11
        ]
      },
      {
        "text": "Between July 2023 and January 2024, Ninetailed updated its homepage headline to “Personalize. Optimize. Increase Revenue.”, added a pricing page, increased its stated “Customer” count from 32 to 71, and added SumUp and Affirm logos to its homepage.",
        "kind": "fact",
        "changes": [
          6,
          7,
          8,
          9
        ]
      },
      {
        "text": "Between January 2023 and July 2023, Ninetailed began stating SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between January 2022 and January 2023, Ninetailed changed its homepage headline to “Give Your Customers the Experience They Deserve” and added a careers page.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:26:21.205Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ninetailed” company record, https://startuphistory.org/c/ninetailed.io"
}