{
  "company": {
    "name": "NICKL",
    "website": "https://nicklpass.com/",
    "record": "https://startuphistory.org/c/nicklpass.com"
  },
  "status": null,
  "history_since": "2019-09-19T16:46:56.000Z",
  "baseline": {
    "snapshot_id": "787dc0a468fb90ec336a06647990df10e3e2102907804eea45d982efa1e18e2b",
    "observed_at": "2019-09-19T16:46:56.000Z",
    "headline": "Never let a paywall slow you down | Collaborate & share great content with your team",
    "description": null,
    "evidence": "https://web.archive.org/web/20190919164656/https://nicklpass.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:46.599Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-09-19T16:46:56.000Z",
      "variants": [
        {
          "headline": "Never let a paywall slow you down | Collaborate & share great content with your team",
          "subhead": null,
          "observed_at": "2019-09-19T16:46:56.000Z",
          "evidence": "https://web.archive.org/web/20190919164656/https://nicklpass.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Never let a paywall slow you down | Collaborate & share great content with your team",
      "subhead": null,
      "from": "2019-09-19T16:46:56.000Z",
      "to": "2019-09-19T16:46:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190919164656/https://nicklpass.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-09-19T16:46:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-11T02:58:37.000Z",
      "variants": [
        {
          "headline": "NICKLpass lets you read the news without paywalls.",
          "subhead": "Read the news without paywalls. Download the Chrome extension now and read unlimited articles from across the internet of news.",
          "observed_at": "2020-08-11T02:58:37.000Z",
          "evidence": "https://web.archive.org/web/20200811025837/https://nicklpass.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "NICKLpass lets you read the news without paywalls.",
      "subhead": "Read the news without paywalls. Download the Chrome extension now and read unlimited articles from across the internet of news.",
      "from": "2020-08-11T02:58:37.000Z",
      "to": "2020-08-11T02:58:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200811025837/https://nicklpass.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-11T02:58:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-15T19:58:12.000Z",
      "variants": [
        {
          "headline": "Get your team access to news & information they need to be successful.",
          "subhead": null,
          "observed_at": "2021-01-15T19:58:12.000Z",
          "evidence": "https://web.archive.org/web/20210115195812/https://nicklpass.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get your team access to news & information they need to be successful.",
      "subhead": null,
      "from": "2021-01-15T19:58:12.000Z",
      "to": "2021-01-15T19:58:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210115195812/https://nicklpass.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-15T19:58:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-21T09:54:11.000Z",
      "variants": [
        {
          "headline": "More news, fewer subscriptions",
          "subhead": null,
          "observed_at": "2022-01-21T09:54:11.000Z",
          "evidence": "https://web.archive.org/web/20220121095411/https://nicklpass.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "More news, fewer subscriptions",
      "subhead": null,
      "from": "2022-01-21T09:54:11.000Z",
      "to": "2022-01-21T09:54:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220121095411/https://nicklpass.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-21T09:54:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-10T02:56:22.000Z",
      "variants": [
        {
          "headline": "Discover much more than just the headline",
          "subhead": null,
          "observed_at": "2022-07-10T02:56:22.000Z",
          "evidence": "https://web.archive.org/web/20220710025622/https://www.nicklpass.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Discover much more than just the headline",
      "subhead": null,
      "from": "2022-07-10T02:56:22.000Z",
      "to": "2022-07-10T02:56:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220710025622/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-10T02:56:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-07T04:19:46.000Z",
      "variants": [
        {
          "headline": "The info you and your team really need, instantly.",
          "subhead": "Keep up to date with breaking industry news with the digital, multi-team pass that grants instant access to elite news platforms.",
          "observed_at": "2023-10-01T02:30:01.000Z",
          "evidence": "https://web.archive.org/web/20231001023001/https://www.nicklpass.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The info you and your team really need, instantly.",
          "subhead": "Keep up to date with breaking industry news with the digital, multi-team pass that grants instant access to elite news platforms.",
          "observed_at": "2024-01-08T13:37:12.000Z",
          "evidence": "https://web.archive.org/web/20240108133712/https://www.nicklpass.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The info you and your team really need, instantly.",
          "subhead": "Keep up to date with breaking industry news with the digital, multi-team pass that grants instant access to elite news platforms.",
          "observed_at": "2025-01-06T19:28:44.000Z",
          "evidence": "https://web.archive.org/web/20250106192844/https://www.nicklpass.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The info you and your team really need, instantly.",
          "subhead": "Keep up to date with breaking industry news with the digital, multi-team pass that grants instant access to elite news platforms.",
          "observed_at": "2025-07-07T04:19:46.000Z",
          "evidence": "https://web.archive.org/web/20250707041946/https://www.nicklpass.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The info you and your team really need, instantly.",
      "subhead": "Keep up to date with breaking industry news with the digital, multi-team pass that grants instant access to elite news platforms.",
      "from": "2023-10-01T02:30:01.000Z",
      "to": "2025-07-07T04:19:46.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250707041946/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-10-01T02:30:01.000Z",
          "to": "2025-07-07T04:19:46.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-13T18:49:07.000Z",
      "variants": [
        {
          "headline": "The operating system for subscriptions.",
          "subhead": "Nicklpass helps organizations manage digital tools and subscriptions. Connect identity, usage, and procurement to save 30% on subscription spend.",
          "observed_at": "2026-07-13T18:49:07.000Z",
          "evidence": "https://web.archive.org/web/20260713184907/https://www.nicklpass.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The operating system for subscriptions.",
      "subhead": "Nicklpass helps organizations manage digital tools and subscriptions. Connect identity, usage, and procurement to save 30% on subscription spend.",
      "from": "2026-07-13T18:49:07.000Z",
      "to": "2026-07-13T18:49:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260713184907/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-13T18:49:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:46.599Z",
      "variants": [
        {
          "headline": "Know what you pay for. Use what you pay for.",
          "subhead": "Nicklpass helps organizations manage digital tools and subscriptions. Connect identity, usage, and procurement to save 30% on subscription spend.",
          "observed_at": "2026-11-06T17:49:46.599Z",
          "evidence": "https://www.nicklpass.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Know what you pay for. Use what you pay for.",
      "subhead": "Nicklpass helps organizations manage digital tools and subscriptions. Connect identity, usage, and procurement to save 30% on subscription spend.",
      "from": "2026-11-06T17:49:46.599Z",
      "to": "2026-11-06T17:49:46.599Z",
      "captures": 1,
      "evidence": "https://www.nicklpass.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:49:46.599Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4f353d4c9b3dffee2dfc591d1ec7d801c6398284f8224fcd9536070a225d76b9:7008c8fcb0818747c5e4b8ea2dce97b524ab5fed7731fca23d0f88ff3fae94c0:headline:d4df688897973f4d",
      "before_evidence": "https://web.archive.org/web/20200811025837/https://nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “NICKLpass lets you read the news without paywalls.” to “Get your team access to news & information they need to be successful.”.",
      "between": {
        "from": "2020-08-11T02:58:37.000Z",
        "to": "2021-01-15T19:58:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20210115195812/https://nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-7008c8fcb0818747c5e4b8ea2dce97b524ab5fed7731fca23d0f88ff3fae94c0:8b2d3d2c1353916284b48c698361abb1a1269bb80c86aa6a3b36699e11402655:headline:bf7988b89a7b3226",
      "before_evidence": "https://web.archive.org/web/20210115195812/https://nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get your team access to news & information they need to be successful.” to “More news, fewer subscriptions”.",
      "between": {
        "from": "2021-01-15T19:58:12.000Z",
        "to": "2022-01-21T09:54:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20220121095411/https://nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-8b2d3d2c1353916284b48c698361abb1a1269bb80c86aa6a3b36699e11402655:362ebb1caaf6f3f7d3fd56d6f885e65e70a39c5889ce3b2e584d28ff0f4c6c6e:headline:ca384ad031cf524e",
      "before_evidence": "https://web.archive.org/web/20220121095411/https://nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “More news, fewer subscriptions” to “Discover much more than just the headline”.",
      "between": {
        "from": "2022-01-21T09:54:11.000Z",
        "to": "2022-07-10T02:56:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220710025622/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-8b2d3d2c1353916284b48c698361abb1a1269bb80c86aa6a3b36699e11402655:362ebb1caaf6f3f7d3fd56d6f885e65e70a39c5889ce3b2e584d28ff0f4c6c6e:hiring:6b1fbad0079a0ba1",
      "before_evidence": "https://web.archive.org/web/20220121095411/https://nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on BambooHR.",
      "between": {
        "from": "2022-01-21T09:54:11.000Z",
        "to": "2022-07-10T02:56:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220710025622/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-8b2d3d2c1353916284b48c698361abb1a1269bb80c86aa6a3b36699e11402655:362ebb1caaf6f3f7d3fd56d6f885e65e70a39c5889ce3b2e584d28ff0f4c6c6e:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220121095411/https://nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-21T09:54:11.000Z",
        "to": "2022-07-10T02:56:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220710025622/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-8b2d3d2c1353916284b48c698361abb1a1269bb80c86aa6a3b36699e11402655:362ebb1caaf6f3f7d3fd56d6f885e65e70a39c5889ce3b2e584d28ff0f4c6c6e:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220121095411/https://nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-21T09:54:11.000Z",
        "to": "2022-07-10T02:56:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220710025622/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 7,
      "id": "page-362ebb1caaf6f3f7d3fd56d6f885e65e70a39c5889ce3b2e584d28ff0f4c6c6e:8c7aaa9721c793ee94cf3467a29fcdb1b501ad180b6a3d33c3cc0d4a850fb81e:headline:4ce3447d7d138c1b",
      "before_evidence": "https://web.archive.org/web/20220710025622/https://www.nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Discover much more than just the headline” to “The info you and your team really need, instantly.”.",
      "between": {
        "from": "2022-07-10T02:56:22.000Z",
        "to": "2023-10-01T02:30:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20231001023001/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-362ebb1caaf6f3f7d3fd56d6f885e65e70a39c5889ce3b2e584d28ff0f4c6c6e:8c7aaa9721c793ee94cf3467a29fcdb1b501ad180b6a3d33c3cc0d4a850fb81e:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220710025622/https://www.nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-07-10T02:56:22.000Z",
        "to": "2023-10-01T02:30:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20231001023001/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "classifier-5af0870aac75e91b8d1090239ddc0043e270e39dc97b944889692be01cd614eb:5c25ebcbd07da3736965e5c8e5975e20c1cd0a0b97c48b829ee5a1f2d2b9c849:repositioning",
      "before_evidence": "https://web.archive.org/web/20250707041946/https://www.nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The info you and your team really need, instantly.” to “The operating system for subscriptions.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-07-07T04:19:46.000Z",
        "to": "2026-07-13T18:49:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713184907/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-5af0870aac75e91b8d1090239ddc0043e270e39dc97b944889692be01cd614eb:5c25ebcbd07da3736965e5c8e5975e20c1cd0a0b97c48b829ee5a1f2d2b9c849:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250707041946/https://www.nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-07-07T04:19:46.000Z",
        "to": "2026-07-13T18:49:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713184907/https://www.nicklpass.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-5c25ebcbd07da3736965e5c8e5975e20c1cd0a0b97c48b829ee5a1f2d2b9c849:8b885e3705fe5417ce846a797491db670bd9b8e24ca2c46faa7fabe3d18b3b24:headline:48111714a6226680",
      "before_evidence": "https://web.archive.org/web/20260713184907/https://www.nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The operating system for subscriptions.” to “Know what you pay for. Use what you pay for.”.",
      "between": {
        "from": "2026-07-13T18:49:07.000Z",
        "to": "2026-11-06T17:49:46.599Z"
      },
      "evidence": "https://www.nicklpass.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-5c25ebcbd07da3736965e5c8e5975e20c1cd0a0b97c48b829ee5a1f2d2b9c849:8b885e3705fe5417ce846a797491db670bd9b8e24ca2c46faa7fabe3d18b3b24:pricing:1674f4e0412168a8",
      "before_evidence": "https://web.archive.org/web/20260713184907/https://www.nicklpass.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $8 / user and $17 / user to $352.45 / month, $4,229 / year, $1,240 / month, $14,880 / year, $19,109 / year, $20 / mo and 1 more.",
      "between": {
        "from": "2026-07-13T18:49:07.000Z",
        "to": "2026-11-06T17:49:46.599Z"
      },
      "evidence": "https://www.nicklpass.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “NICKL” company record, https://startuphistory.org/c/nicklpass.com"
}