{
  "company": {
    "name": "Nickelytics",
    "website": "https://nickelytics.com/",
    "record": "https://startuphistory.org/c/nickelytics.com"
  },
  "status": null,
  "history_since": "2019-07-16T22:49:45.000Z",
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    "headline": "EMPOWERING BUSINESSES TO LEVERAGE THE POTENTIAL OF OUT-OF-HOME ADVERTISING",
    "description": null,
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    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
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        {
          "headline": "EMPOWERING BUSINESSES TO LEVERAGE THE POTENTIAL OF OUT-OF-HOME ADVERTISING",
          "subhead": null,
          "observed_at": "2019-07-16T22:49:45.000Z",
          "evidence": "https://web.archive.org/web/20190716224945/https://www.nickelytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "EMPOWERING BUSINESSES TO LEVERAGE THE POTENTIAL OF OUT-OF-HOME ADVERTISING",
      "subhead": null,
      "from": "2019-07-16T22:49:45.000Z",
      "to": "2019-07-16T22:49:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190716224945/https://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-16T22:49:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-03-30T16:29:13.000Z",
      "variants": [
        {
          "headline": "Impactful Advertisement that Moves",
          "subhead": null,
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Impactful Advertisement that Moves",
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      "to": "2020-03-30T16:29:13.000Z",
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-26T13:09:16.000Z",
      "variants": [
        {
          "headline": "Your Brand On Rideshare & Delivery Drivers Vehicles | Nickelytics",
          "subhead": "Your Brand On Rideshare & Delivery Drivers Vehicles Brands and Agencies For Drivers As Featured In​ Previous Next Driving Measurable Results for Brands...",
          "observed_at": "2023-01-26T13:09:16.000Z",
          "evidence": "https://web.archive.org/web/20230126130916/https://www.nickelytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your Brand On Rideshare & Delivery Drivers Vehicles | Nickelytics",
      "subhead": "Your Brand On Rideshare & Delivery Drivers Vehicles Brands and Agencies For Drivers As Featured In​ Previous Next Driving Measurable Results for Brands...",
      "from": "2023-01-26T13:09:16.000Z",
      "to": "2023-01-26T13:09:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230126130916/https://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-26T13:09:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-05T05:54:09.000Z",
      "variants": [
        {
          "headline": "Command attention with ads that cruise the streets where your audience lives, works, and plays.",
          "subhead": "Discover Nickelytics: Your premier partner for data-driven outdoor advertising. Explore innovative car wrap / rideshare advertising solutions with real-time analytics. Get unmatched ROI potential for ",
          "observed_at": "2024-01-12T11:36:28.000Z",
          "evidence": "https://web.archive.org/web/20240112113628/https://www.nickelytics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CAPTURE ATTENTION WITH ADS THAT MOVE WITH YOUR AUDIENCE.",
          "subhead": "Discover Nickelytics: Your premier partner for data-driven outdoor advertising. Explore innovative car wrap / rideshare advertising solutions with real-time analytics. Get unmatched ROI potential for ",
          "observed_at": "2024-07-05T05:54:09.000Z",
          "evidence": "https://web.archive.org/web/20240705055409/http://www.nickelytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CAPTURE ATTENTION WITH ADS THAT MOVE WITH YOUR AUDIENCE.",
      "subhead": "Discover Nickelytics: Your premier partner for data-driven outdoor advertising. Explore innovative car wrap / rideshare advertising solutions with real-time analytics. Get unmatched ROI potential for ",
      "from": "2024-01-12T11:36:28.000Z",
      "to": "2024-07-05T05:54:09.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240705055409/http://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-07-05T05:54:09.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-13T17:08:36.000Z",
      "variants": [
        {
          "headline": "Subscribe To Our Newsletter",
          "subhead": "Transform your brand’s reach with cutting-edge Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. From car wraps to truck ads and robotics, Nickelytics makes high-impact outdoor campaigns s",
          "observed_at": "2025-07-13T17:08:36.000Z",
          "evidence": "https://web.archive.org/web/20250713170836/https://www.nickelytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Subscribe To Our Newsletter",
      "subhead": "Transform your brand’s reach with cutting-edge Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. From car wraps to truck ads and robotics, Nickelytics makes high-impact outdoor campaigns s",
      "from": "2025-07-13T17:08:36.000Z",
      "to": "2025-07-13T17:08:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250713170836/https://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-13T17:08:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-17T09:59:05.000Z",
      "variants": [
        {
          "headline": "OOH that moves and you can measure",
          "subhead": "Boost brand visibility with data-driven OOH advertising. Car wraps, truck ads, delivery robot wraps & DOOH screens. Measurable results, nationwide reach. Get a free quote!",
          "observed_at": "2026-01-17T09:59:05.000Z",
          "evidence": "https://web.archive.org/web/20260117095905/https://www.nickelytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "OOH that moves and you can measure",
      "subhead": "Boost brand visibility with data-driven OOH advertising. Car wraps, truck ads, delivery robot wraps & DOOH screens. Measurable results, nationwide reach. Get a free quote!",
      "from": "2026-01-17T09:59:05.000Z",
      "to": "2026-01-17T09:59:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260117095905/https://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-17T09:59:05.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8a900e27e431d9cc31cef88226135bbe2d6c51f6961879f8dcd62c03edea9aac:19eb2bfe4543b3c3ec25b12ead543f1f4d4027451419c864637f827c18a7f26d:headline:2944a975cbcde986",
      "before_evidence": "https://web.archive.org/web/20190716224945/https://www.nickelytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “EMPOWERING BUSINESSES TO LEVERAGE THE POTENTIAL OF OUT-OF-HOME ADVERTISING” to “Impactful Advertisement that Moves”.",
      "between": {
        "from": "2019-07-16T22:49:45.000Z",
        "to": "2020-03-30T16:29:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20200330162913/https://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-6057880d32fc5c0304fbd95384f8cfa26aff9c543d302be8826db23cb379f6bc:65e528436b210f27f2e5e59c5b731cfd352dbeed011895bc80608f7127e22c66:headline:ff01b64cd9971403",
      "before_evidence": "https://web.archive.org/web/20240112113628/https://www.nickelytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Command attention with ads that cruise the streets where your audience lives, works, and plays.” to “CAPTURE ATTENTION WITH ADS THAT MOVE WITH YOUR AUDIENCE.”.",
      "between": {
        "from": "2024-01-12T11:36:28.000Z",
        "to": "2024-07-05T05:54:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705055409/http://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-65e528436b210f27f2e5e59c5b731cfd352dbeed011895bc80608f7127e22c66:c4ee2576140f612f941f15cebaff1e8d239e075066f73cd047eb58819759c5e9:headline:26ae906b9d605cba",
      "before_evidence": "https://web.archive.org/web/20240705055409/http://www.nickelytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “CAPTURE ATTENTION WITH ADS THAT MOVE WITH YOUR AUDIENCE.” to “Subscribe To Our Newsletter”.",
      "between": {
        "from": "2024-07-05T05:54:09.000Z",
        "to": "2025-07-13T17:08:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20250713170836/https://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c4ee2576140f612f941f15cebaff1e8d239e075066f73cd047eb58819759c5e9:8079bf4de089cddba15dbee05091cdcf948db24d16b1ad3ebd16449b8c62dbdf:headline:98f4f8b04c2e4570",
      "before_evidence": "https://web.archive.org/web/20250713170836/https://www.nickelytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Subscribe To Our Newsletter” to “OOH that moves and you can measure”.",
      "between": {
        "from": "2025-07-13T17:08:36.000Z",
        "to": "2026-01-17T09:59:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20260117095905/https://www.nickelytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Nickelytics revises homepage messaging on OOH advertising",
    "summary": "Nickelytics has changed its homepage headline multiple times, with wording at different points emphasizing moving ads, attention, newsletter signups, and measurable out-of-home advertising.",
    "points": [
      {
        "text": "Between July 2019 and March 2020, Nickelytics changed its homepage headline to “Impactful Advertisement that Moves”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2024 and July 2024, Nickelytics used the homepage headline “CAPTURE ATTENTION WITH ADS THAT MOVE WITH YOUR AUDIENCE.”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2024 and July 2025, Nickelytics changed its homepage headline to “Subscribe To Our Newsletter”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2025 and January 2026, Nickelytics changed its homepage headline to “OOH that moves and you can measure”, which suggests an emphasis on measurable out-of-home advertising.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:20:29.166Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Nickelytics” company record, https://startuphistory.org/c/nickelytics.com"
}