{
  "company": {
    "name": "New Culture",
    "website": "https://newculture.com/",
    "record": "https://startuphistory.org/c/newculture.com"
  },
  "status": null,
  "history_since": "2021-09-17T22:18:45.000Z",
  "baseline": {
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    "observed_at": "2021-09-17T22:18:45.000Z",
    "headline": "Launching Soon",
    "description": null,
    "evidence": "https://web.archive.org/web/20210917221845/https://newculture.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:15.425Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-09-17T22:18:45.000Z",
      "variants": [
        {
          "headline": "Launching Soon",
          "subhead": null,
          "observed_at": "2021-09-17T22:18:45.000Z",
          "evidence": "https://web.archive.org/web/20210917221845/https://newculture.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Launching Soon",
      "subhead": null,
      "from": "2021-09-17T22:18:45.000Z",
      "to": "2021-09-17T22:18:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210917221845/https://newculture.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-09-17T22:18:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:15.425Z",
      "variants": [
        {
          "headline": "Cow Cheese",
          "subhead": "Cow cheese without the cow",
          "observed_at": "2022-07-12T15:05:38.000Z",
          "evidence": "https://web.archive.org/web/20220712150538/https://www.newculture.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cow Cheese Without the Cow",
          "subhead": "Revolutionizing how cheese is made. We're forging a healthier, kinder, more sustainable food system. The animal-free future of dairy is here—and it’s delicious.",
          "observed_at": "2023-01-18T16:28:23.000Z",
          "evidence": "https://web.archive.org/web/20230118162823/https://www.newculture.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cow Cheese Without the Cow",
          "subhead": "Revolutionizing how cheese is made. The animal-free future of dairy is here—and it’s delicious.",
          "observed_at": "2024-01-17T03:40:46.000Z",
          "evidence": "https://web.archive.org/web/20240117034046/https://www.newculture.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cow Cheese Without the Cow",
          "subhead": "Revolutionizing how cheese is made. The animal-free future of dairy is here—and it’s delicious.",
          "observed_at": "2025-01-20T05:11:43.000Z",
          "evidence": "https://web.archive.org/web/20250120051143/https://www.newculture.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cow Cheese Without the Cow",
          "subhead": "Revolutionizing how cheese is made. The animal-free future of dairy is here—and it’s delicious.",
          "observed_at": "2025-09-27T17:54:01.000Z",
          "evidence": "https://web.archive.org/web/20250927175401/https://www.newculture.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cow Cheese Without the Cow",
          "subhead": "Revolutionizing how cheese is made. The animal-free future of dairy is here—and it’s delicious.",
          "observed_at": "2026-07-08T15:51:22.000Z",
          "evidence": "https://web.archive.org/web/20260708155122/https://www.newculture.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cow Cheese Without the Cow",
          "subhead": "Revolutionizing how cheese is made. The animal-free future of dairy is here—and it’s delicious.",
          "observed_at": "2026-11-06T17:49:15.425Z",
          "evidence": "https://www.newculture.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Cow Cheese Without the Cow",
      "subhead": "Revolutionizing how cheese is made. The animal-free future of dairy is here—and it’s delicious.",
      "from": "2022-07-12T15:05:38.000Z",
      "to": "2026-11-06T17:49:15.425Z",
      "captures": 7,
      "evidence": "https://www.newculture.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-07-12T15:05:38.000Z",
          "to": "2026-11-06T17:49:15.425Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8b8030eaf636318ba39048c992873d5b0da280ed873808e84aae1027cc7128fa:a62d0fb6198e937e77577265f0232ac59e395a43c4c8bd0c4534498d2e579f86:headline:ca35a72c9dc0d46f",
      "before_evidence": "https://web.archive.org/web/20210917221845/https://newculture.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Launching Soon” to “Cow Cheese”.",
      "between": {
        "from": "2021-09-17T22:18:45.000Z",
        "to": "2022-07-12T15:05:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20220712150538/https://www.newculture.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-8b8030eaf636318ba39048c992873d5b0da280ed873808e84aae1027cc7128fa:a62d0fb6198e937e77577265f0232ac59e395a43c4c8bd0c4534498d2e579f86:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210917221845/https://newculture.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-09-17T22:18:45.000Z",
        "to": "2022-07-12T15:05:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20220712150538/https://www.newculture.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "New Culture updates homepage headline and adds careers page",
    "summary": "New Culture updated its homepage messaging to “Cow Cheese” and added a careers page. These moves may indicate evolving positioning and team plans in that period.",
    "points": [
      {
        "text": "Between September 2021 and July 2022, New Culture changed its homepage headline from “Launching Soon” to “Cow Cheese”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between September 2021 and July 2022, New Culture added a careers page to its website.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The shift from a “Launching Soon” headline to “Cow Cheese” between September 2021 and July 2022 suggests New Culture may have moved from an upcoming launch phase toward emphasizing a specific product concept.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Adding a careers page between September 2021 and July 2022 may point to New Culture preparing to expand or formalize its team structure during that time.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:22:17.752Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “New Culture” company record, https://startuphistory.org/c/newculture.com"
}