{
  "company": {
    "name": "NetNow",
    "website": "https://netnow.io/",
    "record": "https://startuphistory.org/c/netnow.io"
  },
  "status": null,
  "history_since": "2023-02-24T17:44:08.000Z",
  "baseline": {
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    "observed_at": "2023-02-24T17:44:08.000Z",
    "headline": "Flexible Buy Now, Pay Later solutions for B2B Payments",
    "description": "Offer your business customers the convenience of buy now pay later with our easy-to-use embedded check-out.",
    "evidence": "https://web.archive.org/web/20230224174408/https://www.netnow.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:47:03.732Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-02-24T17:44:08.000Z",
      "variants": [
        {
          "headline": "Flexible Buy Now, Pay Later solutions for B2B Payments",
          "subhead": "Offer your business customers the convenience of buy now pay later with our easy-to-use embedded check-out.",
          "observed_at": "2023-02-24T17:44:08.000Z",
          "evidence": "https://web.archive.org/web/20230224174408/https://www.netnow.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flexible Buy Now, Pay Later solutions for B2B Payments",
      "subhead": "Offer your business customers the convenience of buy now pay later with our easy-to-use embedded check-out.",
      "from": "2023-02-24T17:44:08.000Z",
      "to": "2023-02-24T17:44:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230224174408/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-02-24T17:44:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-29T00:47:00.000Z",
      "variants": [
        {
          "headline": "Want to learn more? Call us 1-833-663-8669 or Book a Demo",
          "subhead": "Replace PDF trade credit applications and weeks of manual bank and reference checks with fast, secure and customizable dashboards.",
          "observed_at": "2024-01-29T00:47:00.000Z",
          "evidence": "https://web.archive.org/web/20240129004700/https://www.netnow.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Want to learn more? Call us 1-833-663-8669 or Book a Demo",
      "subhead": "Replace PDF trade credit applications and weeks of manual bank and reference checks with fast, secure and customizable dashboards.",
      "from": "2024-01-29T00:47:00.000Z",
      "to": "2024-01-29T00:47:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240129004700/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-29T00:47:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-19T10:36:05.000Z",
      "variants": [
        {
          "headline": "NetNow is now SOC 2 compliant! Read more about it here",
          "subhead": "NetNow replaces PDF trade credit applications and weeks of manual bank and reference checks with fast, secure and customizable dashboards.",
          "observed_at": "2024-08-14T04:03:20.000Z",
          "evidence": "https://web.archive.org/web/20240814040320/https://www.netnow.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "NetNow is now SOC 2 compliant! Read more about it here",
          "subhead": "NetNow replaces PDF trade credit applications and weeks of manual bank and reference checks with fast, secure and customizable dashboards.",
          "observed_at": "2025-01-19T10:36:05.000Z",
          "evidence": "https://web.archive.org/web/20250119103605/https://www.netnow.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "NetNow is now SOC 2 compliant! Read more about it here",
      "subhead": "NetNow replaces PDF trade credit applications and weeks of manual bank and reference checks with fast, secure and customizable dashboards.",
      "from": "2024-08-14T04:03:20.000Z",
      "to": "2025-01-19T10:36:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250119103605/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-08-14T04:03:20.000Z",
          "to": "2025-01-19T10:36:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-08T05:07:21.000Z",
      "variants": [
        {
          "headline": "The Operating System for Credit Teams",
          "subhead": "NetNow is a powerful credit application system that streamlines B2B credit management. Our business credit software simplifies approvals, enhances credit analysis, and automates credit documentation, ",
          "observed_at": "2025-07-08T05:07:21.000Z",
          "evidence": "https://web.archive.org/web/20250708050721/https://www.netnow.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Operating System for Credit Teams",
      "subhead": "NetNow is a powerful credit application system that streamlines B2B credit management. Our business credit software simplifies approvals, enhances credit analysis, and automates credit documentation, ",
      "from": "2025-07-08T05:07:21.000Z",
      "to": "2025-07-08T05:07:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250708050721/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-08T05:07:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-04T19:42:04.000Z",
      "variants": [
        {
          "headline": "Unlocking the full potential of your trade relationships",
          "subhead": "NetNow is a powerful credit application system that streamlines B2B credit management. Our business credit software simplifies approvals, enhances credit analysis, and automates credit documentation, ",
          "observed_at": "2026-01-04T19:42:04.000Z",
          "evidence": "https://web.archive.org/web/20260104194204/https://www.netnow.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlocking the full potential of your trade relationships",
      "subhead": "NetNow is a powerful credit application system that streamlines B2B credit management. Our business credit software simplifies approvals, enhances credit analysis, and automates credit documentation, ",
      "from": "2026-01-04T19:42:04.000Z",
      "to": "2026-01-04T19:42:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260104194204/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-04T19:42:04.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-1fc09a94fe69986d5bc35996029f9203f636d498bfb7e0fc5a479599d5664dc9:436567190886bced1b25d473f31e62ac746fc1033e08122f321dbd8cc3f67eeb:repositioning",
      "before_evidence": "https://web.archive.org/web/20230224174408/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Flexible Buy Now, Pay Later solutions for B2B Payments” to “Automate your”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2023-02-24T17:44:08.000Z",
        "to": "2023-09-22T05:36:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922053627/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-1fc09a94fe69986d5bc35996029f9203f636d498bfb7e0fc5a479599d5664dc9:436567190886bced1b25d473f31e62ac746fc1033e08122f321dbd8cc3f67eeb:investors:dfd5695c15498191",
      "before_evidence": "https://web.archive.org/web/20230224174408/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: intuit- -black-transparent.png, Picture1.png, svgviewer-png-output (2).png and svgviewer-png-output (1).png.",
      "between": {
        "from": "2023-02-24T17:44:08.000Z",
        "to": "2023-09-22T05:36:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922053627/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 3,
      "id": "page-436567190886bced1b25d473f31e62ac746fc1033e08122f321dbd8cc3f67eeb:96b74081680852580ec23ae696b2f62d7ac10106a516cd3427f708c5458f46d6:headline:fdc24cee75747a82",
      "before_evidence": "https://web.archive.org/web/20230922053627/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automate your” to “Want to learn more? Call us 1-833-663-8669 or Book a Demo”.",
      "between": {
        "from": "2023-09-22T05:36:27.000Z",
        "to": "2024-01-29T00:47:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20240129004700/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-436567190886bced1b25d473f31e62ac746fc1033e08122f321dbd8cc3f67eeb:96b74081680852580ec23ae696b2f62d7ac10106a516cd3427f708c5458f46d6:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230922053627/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-09-22T05:36:27.000Z",
        "to": "2024-01-29T00:47:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20240129004700/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-96b74081680852580ec23ae696b2f62d7ac10106a516cd3427f708c5458f46d6:75e5a8865305289d3cbf5adeb940bcc3da8d9a63d1af567333d0c2dadc06ed45:headline:c1375907543dc054",
      "before_evidence": "https://web.archive.org/web/20240129004700/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Want to learn more? Call us 1-833-663-8669 or Book a Demo” to “NetNow is now SOC 2 compliant! Read more about it here”.",
      "between": {
        "from": "2024-01-29T00:47:00.000Z",
        "to": "2024-08-14T04:03:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240814040320/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-96b74081680852580ec23ae696b2f62d7ac10106a516cd3427f708c5458f46d6:75e5a8865305289d3cbf5adeb940bcc3da8d9a63d1af567333d0c2dadc06ed45:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240129004700/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-01-29T00:47:00.000Z",
        "to": "2024-08-14T04:03:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240814040320/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "page-4475b97e182a0ddfd46c99fdf11636bdd04269cd17a859420986a907812f60b6:f6fd37cf294421015f1ac04332e8e7583276ce8b85997d648d1de85c915ca8d3:headline:49a7ba6fb4436db2",
      "before_evidence": "https://web.archive.org/web/20250119103605/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “NetNow is now SOC 2 compliant! Read more about it here” to “The Operating System for Credit Teams”.",
      "between": {
        "from": "2025-01-19T10:36:05.000Z",
        "to": "2025-07-08T05:07:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708050721/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-f6fd37cf294421015f1ac04332e8e7583276ce8b85997d648d1de85c915ca8d3:0dc6b4a254cd855d525281e4ecbfa3ab4057497a9ffe6013f1241a6cf159676f:headline:7269f4d25f5efe78",
      "before_evidence": "https://web.archive.org/web/20250708050721/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Operating System for Credit Teams” to “Unlocking the full potential of your trade relationships”.",
      "between": {
        "from": "2025-07-08T05:07:21.000Z",
        "to": "2026-01-04T19:42:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260104194204/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-f6fd37cf294421015f1ac04332e8e7583276ce8b85997d648d1de85c915ca8d3:0dc6b4a254cd855d525281e4ecbfa3ab4057497a9ffe6013f1241a6cf159676f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250708050721/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-07-08T05:07:21.000Z",
        "to": "2026-01-04T19:42:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260104194204/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 10,
      "id": "page-f6fd37cf294421015f1ac04332e8e7583276ce8b85997d648d1de85c915ca8d3:0dc6b4a254cd855d525281e4ecbfa3ab4057497a9ffe6013f1241a6cf159676f:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250708050721/https://www.netnow.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-08T05:07:21.000Z",
        "to": "2026-01-04T19:42:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260104194204/https://www.netnow.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “NetNow” company record, https://startuphistory.org/c/netnow.io"
}