{
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      "kind": "traction",
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      "summary": "Now claims “900,000+ developers” on its homepage (was “300,000 developers”).",
      "between": {
        "from": "2019-01-06T12:16:07.000Z",
        "to": "2020-07-01T12:02:24.000Z"
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        "to": "2021-07-02T08:42:44.000Z"
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Modern web apps shipped faster” to “Bring it all together”.",
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        "to": "2022-07-01T06:50:17.000Z"
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      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
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        "to": "2022-07-01T06:50:17.000Z"
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      "evidence": "https://web.archive.org/web/20220701065017/https://www.netlify.com/",
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      "n": 13,
      "id": "page-a1a8bc3bb36f0cbd668e58a7f483f69b0d750bdfed0e9075bdfbf72eb42f39ab:0f49e458fe11e9581208af666d0e72b1477ed0aa7b770b7fd0e067a5d410e162:headline:186bc2da95f89fa9",
      "before_evidence": "https://web.archive.org/web/20220701065017/https://www.netlify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bring it all together” to “Connect everything. Build anything.”.",
      "between": {
        "from": "2022-07-01T06:50:17.000Z",
        "to": "2024-01-01T07:34:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101073455/https://www.netlify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-a1a8bc3bb36f0cbd668e58a7f483f69b0d750bdfed0e9075bdfbf72eb42f39ab:0f49e458fe11e9581208af666d0e72b1477ed0aa7b770b7fd0e067a5d410e162:traction:934833a594a6a875",
      "before_evidence": "https://web.archive.org/web/20220701065017/https://www.netlify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “4M+ Developers” on its homepage (was “2,500,000 developers”).",
      "between": {
        "from": "2022-07-01T06:50:17.000Z",
        "to": "2024-01-01T07:34:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101073455/https://www.netlify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 15,
      "id": "page-0f49e458fe11e9581208af666d0e72b1477ed0aa7b770b7fd0e067a5d410e162:1e1c7132cd668744d8f0e552321256457c89f0d2944df49543e5778c01427b59:traction:08d2c5e5639fe40d",
      "before_evidence": "https://web.archive.org/web/20240101073455/https://www.netlify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “5M+ Developers” on its homepage (was “4M+ Developers”).",
      "between": {
        "from": "2024-01-01T07:34:55.000Z",
        "to": "2025-01-01T19:07:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101190754/https://www.netlify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 16,
      "id": "page-1e1c7132cd668744d8f0e552321256457c89f0d2944df49543e5778c01427b59:77d48c742fbfc095cd3f2c73f9d2eb92a56decd20e186f0d1cff7508dfd4b5f8:headline:6ce20beb29bf8875",
      "before_evidence": "https://web.archive.org/web/20250101190754/https://www.netlify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Connect everything. Build anything.” to “Push your ideas to the web”.",
      "between": {
        "from": "2025-01-01T19:07:54.000Z",
        "to": "2026-11-06T17:47:03.732Z"
      },
      "evidence": "https://www.netlify.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 17,
      "id": "page-1e1c7132cd668744d8f0e552321256457c89f0d2944df49543e5778c01427b59:77d48c742fbfc095cd3f2c73f9d2eb92a56decd20e186f0d1cff7508dfd4b5f8:traction:1f4e9b84a52cb988",
      "before_evidence": "https://web.archive.org/web/20250101190754/https://www.netlify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “10M+ developers” on its homepage (was “5M+ Developers”).",
      "between": {
        "from": "2025-01-01T19:07:54.000Z",
        "to": "2026-11-06T17:47:03.732Z"
      },
      "evidence": "https://www.netlify.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 18,
      "id": "page-1e1c7132cd668744d8f0e552321256457c89f0d2944df49543e5778c01427b59:77d48c742fbfc095cd3f2c73f9d2eb92a56decd20e186f0d1cff7508dfd4b5f8:logos:090c301af96bf061",
      "before_evidence": "https://web.archive.org/web/20250101190754/https://www.netlify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Meta, Mighty, Finn, Autodesk, Zscaler, ServiceTitan, Stack Overflow, Kubernetes and 1 more.",
      "between": {
        "from": "2025-01-01T19:07:54.000Z",
        "to": "2026-11-06T17:47:03.732Z"
      },
      "evidence": "https://www.netlify.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Netlify” company record, https://startuphistory.org/c/netlify.com"
}