{
  "company": {
    "name": "Neo4j",
    "website": "https://neo4j.com/",
    "record": "https://startuphistory.org/c/neo4j.com"
  },
  "status": null,
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    "snapshot_id": "bad3e53ae5b05b60b5d6d6aa505555d4d2e67d43acb5a45dbaaebdc3ba904677",
    "observed_at": "2010-02-09T01:44:21.000Z",
    "headline": "Domain Name Registration at Joker.com, Easy to use Control Panel and Reseller API Interface",
    "description": "Domain Name Registration at Joker.com, Easy to use Control Panel and Reseller API Interface. COM, NET, INFO, ORG, BIZ, DE domains as low as $7.20",
    "evidence": "https://web.archive.org/web/20100209014421/http://www.neo4j.com:80/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:47:03.732Z",
  "live_status": null,
  "messaging": [
    {
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        {
          "headline": "Domain Name Registration at Joker.com, Easy to use Control Panel and Reseller API Interface",
          "subhead": "Domain Name Registration at Joker.com, Easy to use Control Panel and Reseller API Interface. COM, NET, INFO, ORG, BIZ, DE domains as low as $7.20",
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          "evidence": "https://web.archive.org/web/20100209014421/http://www.neo4j.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Domain Name Registration at Joker.com, Easy to use Control Panel and Reseller API Interface",
      "subhead": "Domain Name Registration at Joker.com, Easy to use Control Panel and Reseller API Interface. COM, NET, INFO, ORG, BIZ, DE domains as low as $7.20",
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        {
          "headline": "Graphs for Everyone",
          "subhead": "Learn the ways of the graph The path to graph epiphany can start in person, online, or curled up with a book. GraphConnect 2014 October 22, 2014 | San Francisco The greatest global gathering of graphi",
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "Graphs for Everyone",
      "subhead": "Learn the ways of the graph The path to graph epiphany can start in person, online, or curled up with a book. GraphConnect 2014 October 22, 2014 | San Francisco The greatest global gathering of graphi",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20140505232428/http://neo4j.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-08T20:26:06.000Z",
      "variants": [
        {
          "headline": "Neo4j, the World's Leading Graph Database",
          "subhead": "Neo4j, the world's leading graph database, powering numerous organizations worldwide, including more than 50 Global 2000 customers.",
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          "evidence_kind": "internet_archive"
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        {
          "headline": "Neo4j: The World's Leading Graph Database",
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      "headline": "Neo4j: The World's Leading Graph Database",
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      ],
      "headline": "The Neo4j Graph Platform – The #1 Platform for Connected Data",
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      "seen": {
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    {
      "quote_observed_at": "2020-07-01T16:33:12.000Z",
      "variants": [
        {
          "headline": "Fine-Grained Access Control for Better Security and Privacy",
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          "evidence": "https://web.archive.org/web/20200701163312/https://neo4j.com/",
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      "headline": "Fine-Grained Access Control for Better Security and Privacy",
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      "captures": 1,
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      "seen": {
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    {
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        {
          "headline": "The Fastest Path to Graph",
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          "evidence": "https://web.archive.org/web/20220102163246/https://neo4j.com/",
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      ],
      "headline": "The Fastest Path to Graph",
      "subhead": "Connect data as it's stored with Neo4j. Perform powerful, complex queries at scale and speed with our graph data platform.",
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      "captures": 1,
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      "seen": {
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    {
      "quote_observed_at": "2023-01-01T23:23:06.000Z",
      "variants": [
        {
          "headline": "Blazing-Fast Graph, Petabyte Scale",
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          "evidence": "https://web.archive.org/web/20230101232306/https://neo4j.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Blazing-Fast Graph, Petabyte Scale",
      "subhead": "Connect data as it's stored with Neo4j. Perform powerful, complex queries at scale and speed with our graph data platform.",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20230101232306/https://neo4j.com/",
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      "seen": {
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      "current": false
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    {
      "quote_observed_at": "2024-07-01T15:05:43.000Z",
      "variants": [
        {
          "headline": "GenAI apps, grounded in your data",
          "subhead": "Connect data as it's stored with Neo4j. Perform powerful, complex queries at scale and speed with our graph data platform.",
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          "evidence": "https://web.archive.org/web/20240701150543/https://neo4j.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "GenAI apps, grounded in your data",
      "subhead": "Connect data as it's stored with Neo4j. Perform powerful, complex queries at scale and speed with our graph data platform.",
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      "to": "2024-07-01T15:05:43.000Z",
      "captures": 1,
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    {
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      "variants": [
        {
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          "observed_at": "2026-11-06T17:47:03.732Z",
          "evidence": "https://neo4j.com/",
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        }
      ],
      "headline": "The knowledge layer that makes AI accurate",
      "subhead": "Connect data as it's stored with Neo4j. Perform powerful, complex queries at scale and speed with our graph data platform.",
      "from": "2026-11-06T17:47:03.732Z",
      "to": "2026-11-06T17:47:03.732Z",
      "captures": 1,
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      "evidence_kind": "live_capture",
      "seen": {
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        "to": "2015-01-02T14:12:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20150102141257/http://neo4j.com:80/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Neo4j: The World's Leading Graph Database” to “The Neo4j Graph Platform – The #1 Platform for Connected Data”.",
      "between": {
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        "to": "2018-01-04T05:13:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104051355/https://neo4j.com/",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fine-Grained Access Control for Better Security and Privacy” to “The Fastest Path to Graph”.",
      "between": {
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        "to": "2022-01-02T16:32:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102163246/https://neo4j.com/",
      "evidence_kind": "internet_archive",
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    {
      "n": 4,
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2022-01-02T16:32:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102163246/https://neo4j.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
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      "before_evidence": "https://web.archive.org/web/20200701163312/https://neo4j.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-07-01T16:33:12.000Z",
        "to": "2022-01-02T16:32:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102163246/https://neo4j.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-6082b53f20de690aea30cef861c0c0aeadd81c6ed5b6ac967090db1f0873dbd6:b39aefde85a50622092cb1b9c51cc9c0eab062aa204c539175b9a4f02452de8d:headline:950fd22d23e5522b",
      "before_evidence": "https://web.archive.org/web/20220102163246/https://neo4j.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Fastest Path to Graph” to “Blazing-Fast Graph, Petabyte Scale”.",
      "between": {
        "from": "2022-01-02T16:32:46.000Z",
        "to": "2023-01-01T23:23:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101232306/https://neo4j.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-b39aefde85a50622092cb1b9c51cc9c0eab062aa204c539175b9a4f02452de8d:f4a549e2179b53f35d14d3076ab56c2ee0176bf09fb48038bee78604ecad7a1c:headline:8484eefa8adf7628",
      "before_evidence": "https://web.archive.org/web/20230101232306/https://neo4j.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Blazing-Fast Graph, Petabyte Scale” to “GenAI apps, grounded in your data”.",
      "between": {
        "from": "2023-01-01T23:23:06.000Z",
        "to": "2024-07-01T15:05:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701150543/https://neo4j.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-b39aefde85a50622092cb1b9c51cc9c0eab062aa204c539175b9a4f02452de8d:f4a549e2179b53f35d14d3076ab56c2ee0176bf09fb48038bee78604ecad7a1c:investors:bfb9325659e8cf89",
      "before_evidence": "https://web.archive.org/web/20230101232306/https://neo4j.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Adobe, Novartis, Cisco, NASA and Comcast.",
      "between": {
        "from": "2023-01-01T23:23:06.000Z",
        "to": "2024-07-01T15:05:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701150543/https://neo4j.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 9,
      "id": "page-f4a549e2179b53f35d14d3076ab56c2ee0176bf09fb48038bee78604ecad7a1c:fb4651db4274798650351bd4826a792050ad6100ab2c7c32a14485a808911cf1:headline:296f0e24daa5d41d",
      "before_evidence": "https://web.archive.org/web/20240701150543/https://neo4j.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “GenAI apps, grounded in your data” to “The knowledge layer that makes AI accurate”.",
      "between": {
        "from": "2024-07-01T15:05:43.000Z",
        "to": "2026-11-06T17:47:03.732Z"
      },
      "evidence": "https://neo4j.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Neo4j emphasizes a “knowledge layer” for AI on its homepage",
    "summary": "Neo4j’s latest homepage messaging focuses on AI accuracy and a knowledge layer, while the company also shows several investor logos and offers free sign-up and a pricing page.",
    "points": [
      {
        "text": "Between July 2024 and November 2026, Neo4j changed its homepage headline from “GenAI apps, grounded in your data” to “The knowledge layer that makes AI accurate”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between January 2023 and July 2024, Neo4j displayed logos of Adobe, Novartis, Cisco, NASA and Comcast as investor logos.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between July 2020 and January 2022, Neo4j added a free sign-up or free trial and added a pricing page.",
        "kind": "fact",
        "changes": [
          4,
          5
        ]
      },
      {
        "text": "The sequence of homepage headline changes between July 2016 and November 2026 suggests an evolution from highlighting a graph database, to graph performance and scale, and more recently to AI accuracy and data grounding.",
        "kind": "interpretation",
        "changes": [
          2,
          3,
          6,
          7,
          9
        ]
      }
    ],
    "written_at": "2026-11-07T16:01:45.372Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Neo4j” company record, https://startuphistory.org/c/neo4j.com"
}