{
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    "record": "https://startuphistory.org/c/nebula.org"
  },
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
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  },
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  "last_checked": "2026-11-06T17:47:03.732Z",
  "live_status": null,
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      "variants": [
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          "headline": "The future of health is in your DNA",
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          "evidence": "https://web.archive.org/web/20180829232400/http://nebula.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What does your DNA say about your health and ancestry?",
          "subhead": "Includes access to whole genome sequencing data, regurlarly updated reports, deep ancestry analysis, DNA exploration tools, and advanced privacy protection.",
          "observed_at": "2024-11-16T14:10:45.000Z",
          "evidence": "https://web.archive.org/web/20241116141045/https://nebula.org/",
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        },
        {
          "headline": "What does your DNA say about your health and ancestry?",
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          "evidence": "https://web.archive.org/web/20250717155238/https://nebula.org/",
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      "headline": "What does your DNA say about your health and ancestry?",
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      "from": "2018-08-29T23:24:00.000Z",
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      "evidence": "https://web.archive.org/web/20250717155238/https://nebula.org/",
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          "to": "2025-07-17T15:52:38.000Z"
        }
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      "current": false
    },
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      "variants": [
        {
          "headline": "The future of genomics is here.",
          "subhead": "Our most in-depth DNA analysis. DNA Complete by Nebula Genomics sequences 100% of your genome—unlike typical tests that read less than 1%. Health insights, ancestry, and hundreds of reports.",
          "observed_at": "2026-08-02T13:28:10.000Z",
          "evidence": "https://web.archive.org/web/20260802132810/https://nebula.org/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The future of genomics is here.",
      "subhead": "Our most in-depth DNA analysis. DNA Complete by Nebula Genomics sequences 100% of your genome—unlike typical tests that read less than 1%. Health insights, ancestry, and hundreds of reports.",
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      "to": "2026-08-02T13:28:10.000Z",
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      "evidence": "https://web.archive.org/web/20260802132810/https://nebula.org/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "variants": [
        {
          "headline": "The future of health is in your DNA",
          "subhead": "100% of your DNA analyzed. Up to 350+ health & ancestry reports. The most advanced at-home DNA test — DNA Complete by Nebula Genomics. HSA/FSA eligible.",
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          "evidence": "https://dnacomplete.com/",
          "evidence_kind": "live_capture"
        }
      ],
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      "subhead": "100% of your DNA analyzed. Up to 350+ health & ancestry reports. The most advanced at-home DNA test — DNA Complete by Nebula Genomics. HSA/FSA eligible.",
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      "to": "2026-11-06T17:47:03.732Z",
      "captures": 1,
      "evidence": "https://dnacomplete.com/",
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      "seen": {
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      "id": "classifier-b1ce28942114727f10088d1aed8127e4e3c1058917e6ac3a869619cf610ff9a5:62b404519edf5ba13d0be24ac2bb6a19cbcf003ee376d618ac871b4f500d03eb:repositioning",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The future of health is in your DNA” to “What does your DNA say about your health and ancestry?”. A classifier read this as a change in its core product.",
      "between": {
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        "to": "2024-11-16T14:10:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20241116141045/https://nebula.org/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
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      "before_evidence": "https://web.archive.org/web/20180829232400/http://nebula.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-08-29T23:24:00.000Z",
        "to": "2024-11-16T14:10:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20241116141045/https://nebula.org/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-3f864e5ecbce8de7447417bf601b7ff23b520e4232deef88c85c3c217d33f671:85f728395fc1a72dead4f49845e9ff9e4d80a48fc475b2cc7f138cf1b10f5a25:headline:6de59b0e1fbf66b1",
      "before_evidence": "https://web.archive.org/web/20250717155238/https://nebula.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What does your DNA say about your health and ancestry?” to “The future of genomics is here.”.",
      "between": {
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        "to": "2026-08-02T13:28:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260802132810/https://nebula.org/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-85f728395fc1a72dead4f49845e9ff9e4d80a48fc475b2cc7f138cf1b10f5a25:c42fab04ff510a9ee9399c84d86fb18529cc218d8da7074a4a869b8b11a004fe:headline:03da65ce808fcf88",
      "before_evidence": "https://web.archive.org/web/20260802132810/https://nebula.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The future of genomics is here.” to “The future of health is in your DNA”.",
      "between": {
        "from": "2026-08-02T13:28:10.000Z",
        "to": "2026-11-06T17:47:03.732Z"
      },
      "evidence": "https://dnacomplete.com/",
      "evidence_kind": "live_capture",
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      "topic": null
    }
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  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Nebula Genomics” company record, https://startuphistory.org/c/nebula.org"
}