{
  "company": {
    "name": "Nayya",
    "website": "https://nayya.com/",
    "record": "https://startuphistory.org/c/nayya.com"
  },
  "status": null,
  "history_since": "2010-11-29T02:33:33.000Z",
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    "evidence": "https://web.archive.org/web/20101129023333/http://nayya.com:80/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
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  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:47:03.732Z",
  "live_status": null,
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      "variants": [
        {
          "headline": ".. nayya.. be smart.. be informed..",
          "subhead": "news politics sport tourism vacation travel information health technology hobby internet entertainment economy drug lifestyle business language education world eropa asia america",
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        {
          "headline": "nayya.. be smart.. be informed",
          "subhead": "nayya dot com is news and article for any information about economic, business, money, technology, job, sports, politic, gadget, travel, holiday, health, medical, drugs, and etc",
          "observed_at": "2012-01-01T19:54:47.000Z",
          "evidence": "https://web.archive.org/web/20120101195447/http://www.nayya.com:80/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "nayya.. be smart.. be informed",
          "subhead": "nayya dot com is news and article for any information about economic, business, money, technology, job, sports, politic, gadget, travel, holiday, health, medical, drugs, and etc",
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          "evidence": "https://web.archive.org/web/20150512125036/http://nayya.com:80/",
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      "to": "2015-05-12T12:50:36.000Z",
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      "quote_observed_at": "2020-05-07T10:21:19.000Z",
      "variants": [
        {
          "headline": "Delightful, Data-Driven Employee Benefits",
          "subhead": "Nayya is a data-driven benefits marketplace for businesses. We use AI and data science to provide insurance plan transparency, cost-savings insights, and match businesses with the best plans for their",
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      "headline": "Delightful, Data-Driven Employee Benefits",
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      "to": "2020-05-07T10:21:19.000Z",
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      "variants": [
        {
          "headline": "Take all of the guesswork out of choosing and using your employee benefits.",
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      "variants": [
        {
          "headline": "Billions of Benefits Dollars Go to Waste. It’s Time to Maximize Yours.",
          "subhead": "Interacting with benefits is confusing. Transform open enrollment. Personalize decisions. Welcome to the benefit experience your employees deserve.",
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      "headline": "Billions of Benefits Dollars Go to Waste. It’s Time to Maximize Yours.",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20230909103707/https://www.nayya.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2025-01-08T17:20:12.000Z",
      "variants": [
        {
          "headline": "The breakthrough in health and wealth.",
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      "headline": "The breakthrough in health and wealth.",
      "subhead": "Interacting with benefits is confusing. Transform open enrollment. Personalize decisions. Welcome to the benefit experience your employees deserve.",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20250108172012/https://www.nayya.com/",
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      "quote_observed_at": "2026-09-21T09:43:22.000Z",
      "variants": [
        {
          "headline": "Smarter decisions for life’s most important moments",
          "subhead": "Nayya's mission is to create a future where AI turns overwhelming benefits choices into clear paths, where intelligence anticipates needs, and guidance arrives ahead of the question.",
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          "evidence": "https://web.archive.org/web/20260921094322/https://www.nayya.com/",
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      "subhead": "Nayya's mission is to create a future where AI turns overwhelming benefits choices into clear paths, where intelligence anticipates needs, and guidance arrives ahead of the question.",
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      "seen": {
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    {
      "quote_observed_at": "2026-11-06T17:47:03.732Z",
      "variants": [
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          "headline": "Put your benefits to work",
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          "evidence": "https://www.nayya.com/",
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      "from": "2026-11-06T17:47:03.732Z",
      "to": "2026-11-06T17:47:03.732Z",
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      "evidence": "https://www.nayya.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “nayya.. be smart.. be informed” to “Delightful, Data-Driven Employee Benefits”.",
      "between": {
        "from": "2015-05-12T12:50:36.000Z",
        "to": "2020-05-07T10:21:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20200507102119/https://www.nayya.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Delightful, Data-Driven Employee Benefits” to “Take all of the guesswork out of choosing and using your employee benefits.”.",
      "between": {
        "from": "2020-05-07T10:21:19.000Z",
        "to": "2021-07-15T15:51:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20210715155111/https://nayya.com/",
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    {
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      "before_evidence": "https://web.archive.org/web/20200507102119/https://www.nayya.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2021-07-15T15:51:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20210715155111/https://nayya.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20210715155111/https://nayya.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take all of the guesswork out of choosing and using your employee benefits.” to “Billions of Benefits Dollars Go to Waste. It’s Time to Maximize Yours.”.",
      "between": {
        "from": "2021-07-15T15:51:11.000Z",
        "to": "2023-09-09T10:37:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20230909103707/https://www.nayya.com/",
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      "before_evidence": "https://web.archive.org/web/20210715155111/https://nayya.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-07-15T15:51:11.000Z",
        "to": "2023-09-09T10:37:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20230909103707/https://www.nayya.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-d038ef8328fc7139773fc7aeca431911281eb3590923636e1f03cd56059f2c8d:5919a50ec7c4e4505544c605f9886cb6bb8ea8582eacce182d3b20012bfac940:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20210715155111/https://nayya.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2021-07-15T15:51:11.000Z",
        "to": "2023-09-09T10:37:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20230909103707/https://www.nayya.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "page-5919a50ec7c4e4505544c605f9886cb6bb8ea8582eacce182d3b20012bfac940:6ba4fcd9acfa46e62d103def792bbc25e39a564a7a8fc1e1f30f84cfdbbcc393:headline:ff169d8799af3ab9",
      "before_evidence": "https://web.archive.org/web/20230909103707/https://www.nayya.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Billions of Benefits Dollars Go to Waste. It’s Time to Maximize Yours.” to “The breakthrough in health and wealth.”.",
      "between": {
        "from": "2023-09-09T10:37:07.000Z",
        "to": "2025-01-08T17:20:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108172012/https://www.nayya.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-5919a50ec7c4e4505544c605f9886cb6bb8ea8582eacce182d3b20012bfac940:6ba4fcd9acfa46e62d103def792bbc25e39a564a7a8fc1e1f30f84cfdbbcc393:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20230909103707/https://www.nayya.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-09-09T10:37:07.000Z",
        "to": "2025-01-08T17:20:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108172012/https://www.nayya.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "classifier-6ba4fcd9acfa46e62d103def792bbc25e39a564a7a8fc1e1f30f84cfdbbcc393:1e15f6e1de06335882ad11e5027f95bd45db9c35dec2d423b3c3f723cd74bac5:repositioning",
      "before_evidence": "https://web.archive.org/web/20250108172012/https://www.nayya.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The breakthrough in health and wealth.” to “Smarter decisions for life’s most important moments”.",
      "between": {
        "from": "2025-01-08T17:20:12.000Z",
        "to": "2026-09-21T09:43:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260921094322/https://www.nayya.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-1e15f6e1de06335882ad11e5027f95bd45db9c35dec2d423b3c3f723cd74bac5:ef64b8e708a222ac02886069c3f90b7a0f4cf08190f0e2ef4e41f31becbcf646:headline:002a511917295e20",
      "before_evidence": "https://web.archive.org/web/20260921094322/https://www.nayya.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Smarter decisions for life’s most important moments” to “Put your benefits to work”.",
      "between": {
        "from": "2026-09-21T09:43:22.000Z",
        "to": "2026-11-06T17:47:03.732Z"
      },
      "evidence": "https://www.nayya.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Nayya updates positioning around employee benefits and decisions",
    "summary": "Nayya’s homepage messaging has shifted multiple times, with recent changes emphasizing putting benefits to work and smarter decisions at key moments. The company has also added and later removed public pricing information and now notes HIPAA and SOC 2 compliance.",
    "points": [
      {
        "text": "Between July 2021 and September 2023, Nayya changed its homepage headline to “Billions of Benefits Dollars Go to Waste. It’s Time to Maximize Yours.”, added a pricing page, and stated HIPAA and SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          4,
          5,
          6
        ]
      },
      {
        "text": "Between September 2023 and January 2025, Nayya changed its homepage headline to “The breakthrough in health and wealth.” and removed its pricing page link.",
        "kind": "fact",
        "changes": [
          7,
          8
        ]
      },
      {
        "text": "Between January 2025 and September 2026, a classifier read a change in Nayya’s homepage headline to “Smarter decisions for life’s most important moments” as a repositioning.",
        "kind": "interpretation",
        "changes": [
          9
        ]
      },
      {
        "text": "Between September 2026 and November 2026, Nayya changed its homepage headline to “Put your benefits to work”.",
        "kind": "fact",
        "changes": [
          10
        ]
      }
    ],
    "written_at": "2026-11-07T15:49:23.156Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Nayya” company record, https://startuphistory.org/c/nayya.com"
}