{
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        {
          "headline": "Navigating Cancer & Blood Disorders",
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      ],
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      "variants": [
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        },
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    {
      "quote_observed_at": "2026-11-06T17:47:03.732Z",
      "variants": [
        {
          "headline": "Digital health solutions that improve the lives of cancer patients.",
          "subhead": "Navigating Cancer is a digital health company focused on improving the lives of cancer patients and those who care for them.",
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          "evidence": "https://web.archive.org/web/20220707102351/https://www.navigatingcancer.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Digital health solutions that improve the lives of cancer patients.",
          "subhead": "Navigating Cancer is a digital health company focused on improving the lives of cancer patients and those who care for them.",
          "observed_at": "2024-01-06T12:32:24.000Z",
          "evidence": "https://web.archive.org/web/20240106123224/https://www.navigatingcancer.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Digital health solutions that improve the lives of cancer patients.",
          "subhead": "Navigating Care is a digital health company focused on improving the lives of cancer patients and those who care for them.",
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          "evidence": "https://web.archive.org/web/20250709044235/https://www.navigatingcancer.com/",
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        {
          "headline": "Digital health solutions that improve the lives of cancer patients.",
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          "observed_at": "2026-11-06T17:47:03.732Z",
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          "evidence_kind": "live_capture"
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      ],
      "headline": "Digital health solutions that improve the lives of cancer patients.",
      "subhead": "Navigating Care is a digital health company focused on improving the lives of cancer patients and those who care for them.",
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      "to": "2026-11-06T17:47:03.732Z",
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          "to": "2026-11-06T17:47:03.732Z"
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      "current": true
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2009-08-09T07:42:40.000Z",
        "to": "2011-01-01T01:00:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20110101010056/http://www.navigatingcancer.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-867c3312b13202e20952074b9c0612d98f8c26b3a43d035745a265d1275ecbb4:d0a3328c5496ca75fc064294920a6651d499538646bc24b122f8d3279dbcbf1f:repositioning",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Have you been diagnosed with cancer?” to “Navigating Cancer & Blood Disorders”.",
      "between": {
        "from": "2013-01-15T18:54:58.000Z",
        "to": "2014-09-10T15:53:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20140910155355/https://www.navigatingcancer.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-30580a990f915ec3fde2043c77f617d1d9d6a725eea892885013f9d58b47449e:b887d9b94063094aa74c2738972212ed8091b854f769e1cfdfd2af338303f82e:headline:a43981974a624cea",
      "before_evidence": "https://web.archive.org/web/20160124193304/https://www.navigatingcancer.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Navigating Cancer & Blood Disorders” to “Personalized Care for Every Patient”.",
      "between": {
        "from": "2016-01-24T19:33:04.000Z",
        "to": "2019-07-19T19:35:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20190719193528/https://navigatingcancer.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-b887d9b94063094aa74c2738972212ed8091b854f769e1cfdfd2af338303f82e:602bdacf2811b05f84161d20c931c074a487354788b3691219509fa727528f0a:headline:e12005b6bb96a0a1",
      "before_evidence": "https://web.archive.org/web/20190719193528/https://navigatingcancer.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Personalized Care for Every Patient” to “Transforming the Patient Experience through patient-centered cancer care”.",
      "between": {
        "from": "2019-07-19T19:35:28.000Z",
        "to": "2021-01-16T04:52:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20210116045254/https://www.navigatingcancer.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-602bdacf2811b05f84161d20c931c074a487354788b3691219509fa727528f0a:a6178d3be2a5db7acae9ec9891464d3cb83ed7ebe14db796b5d72f99230a9e56:headline:b0f652df4967f1cf",
      "before_evidence": "https://web.archive.org/web/20210116045254/https://www.navigatingcancer.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Transforming the Patient Experience through patient-centered cancer care” to “Digital health solutions that improve the lives of cancer patients.”.",
      "between": {
        "from": "2021-01-16T04:52:54.000Z",
        "to": "2022-07-07T10:23:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707102351/https://www.navigatingcancer.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Navigating Cancer homepage messaging and careers page changes",
    "summary": "Navigating Cancer has updated its homepage messaging multiple times and at one point added a careers page. Recent homepage headlines have focused on patient experience and digital health solutions for cancer patients.",
    "points": [
      {
        "text": "Between August 2009 and January 2011, Navigating Cancer added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2013 and September 2014, a classifier read the change from “Have you been diagnosed with cancer?” to “Navigating Cancer & Blood Disorders” as a repositioning of the homepage focus.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2016 and July 2019, the homepage headline changed to “Personalized Care for Every Patient”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2021 and July 2022, the homepage headline changed to “Digital health solutions that improve the lives of cancer patients.”.",
        "kind": "fact",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T15:26:15.172Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "same_space": [
    {
      "name": "Carevive",
      "record": "https://startuphistory.org/c/carevive.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "DCode Care",
      "record": "https://startuphistory.org/c/dcodecare.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Thyme Care",
      "record": "https://startuphistory.org/c/thymecare.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Cerula Care",
      "record": "https://startuphistory.org/c/cerulacare.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Karkinos Healthcare",
      "record": "https://startuphistory.org/c/karkinos.in",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Navigating Cancer” company record, https://startuphistory.org/c/navigatingcancer.com"
}