{
  "company": {
    "name": "Narrative Banking",
    "website": "https://narrativebanking.com/",
    "record": "https://startuphistory.org/c/narrativebanking.com"
  },
  "status": null,
  "history_since": "2024-12-31T13:33:49.000Z",
  "baseline": {
    "snapshot_id": "48bf38d306ba50bc45fc27f050bde049b90f87fe6d1867936237077d16aa1e15",
    "observed_at": "2024-12-31T13:33:49.000Z",
    "headline": "Launching Soon",
    "description": null,
    "evidence": "https://web.archive.org/web/20241231133349/https://narrativebanking.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:45:24.814Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-12-31T13:33:49.000Z",
      "variants": [
        {
          "headline": "Launching Soon",
          "subhead": null,
          "observed_at": "2024-12-31T13:33:49.000Z",
          "evidence": "https://web.archive.org/web/20241231133349/https://narrativebanking.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Launching Soon",
      "subhead": null,
      "from": "2024-12-31T13:33:49.000Z",
      "to": "2024-12-31T13:33:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20241231133349/https://narrativebanking.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-12-31T13:33:49.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-14T12:15:16.000Z",
      "variants": [
        {
          "headline": "Financial storytelling that grows banking",
          "subhead": "Narrative delivers next-generation banking hyper-personalisation. See how financial storytelling can help grow your financial product uptake.",
          "observed_at": "2025-03-20T05:09:33.000Z",
          "evidence": "https://web.archive.org/web/20250320050933/https://www.narrativebanking.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Financial storytelling that grows banking",
          "subhead": "Narrative delivers next-generation banking hyper-personalisation. See how financial storytelling can help grow your financial product uptake.",
          "observed_at": "2025-07-14T12:15:16.000Z",
          "evidence": "https://web.archive.org/web/20250714121516/https://www.narrativebanking.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Financial storytelling that grows banking",
      "subhead": "Narrative delivers next-generation banking hyper-personalisation. See how financial storytelling can help grow your financial product uptake.",
      "from": "2025-03-20T05:09:33.000Z",
      "to": "2025-07-14T12:15:16.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250714121516/https://www.narrativebanking.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-03-20T05:09:33.000Z",
          "to": "2025-07-14T12:15:16.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-03T22:12:19.000Z",
      "variants": [
        {
          "headline": "The AI-native guidance layer for SMB platforms",
          "subhead": "Narrative’s AI-native engagement layer boosts your small business finance platform's revenue by increasing retention and boosting product growth.",
          "observed_at": "2026-02-03T22:12:19.000Z",
          "evidence": "https://web.archive.org/web/20260203221219/https://www.narrativebanking.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The AI-native guidance layer for SMB platforms",
      "subhead": "Narrative’s AI-native engagement layer boosts your small business finance platform's revenue by increasing retention and boosting product growth.",
      "from": "2026-02-03T22:12:19.000Z",
      "to": "2026-02-03T22:12:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260203221219/https://www.narrativebanking.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-02-03T22:12:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:45:24.814Z",
      "variants": [
        {
          "headline": "A relationship manager for every small business.",
          "subhead": "Narrative Coach helps small business owners understand their finances and plan ahead, and connects their needs with relevant products and people in your app.",
          "observed_at": "2026-11-06T17:45:24.814Z",
          "evidence": "https://narrativebanking.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "A relationship manager for every small business.",
      "subhead": "Narrative Coach helps small business owners understand their finances and plan ahead, and connects their needs with relevant products and people in your app.",
      "from": "2026-11-06T17:45:24.814Z",
      "to": "2026-11-06T17:45:24.814Z",
      "captures": 1,
      "evidence": "https://narrativebanking.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:45:24.814Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-48bf38d306ba50bc45fc27f050bde049b90f87fe6d1867936237077d16aa1e15:181b93707a8fa63fcff8739dbf36f8c66470159f3fff081393b10ac2523593b2:headline:ef9eb6d3f35f2f2e",
      "before_evidence": "https://web.archive.org/web/20241231133349/https://narrativebanking.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Launching Soon” to “Financial storytelling that grows banking”.",
      "between": {
        "from": "2024-12-31T13:33:49.000Z",
        "to": "2025-03-20T05:09:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20250320050933/https://www.narrativebanking.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-48bf38d306ba50bc45fc27f050bde049b90f87fe6d1867936237077d16aa1e15:181b93707a8fa63fcff8739dbf36f8c66470159f3fff081393b10ac2523593b2:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20241231133349/https://narrativebanking.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2024-12-31T13:33:49.000Z",
        "to": "2025-03-20T05:09:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20250320050933/https://www.narrativebanking.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 3,
      "id": "classifier-01057cf2b2364ad700f2fd564f83b0c69cb37821207e265cd092fc71c7b01293:a7dd1b749b9ce83e9623a0ffa722bb8786731fc21c348fc8629e128271d2701a:repositioning",
      "before_evidence": "https://web.archive.org/web/20250714121516/https://www.narrativebanking.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Financial storytelling that grows banking” to “The AI-native guidance layer for SMB platforms”.",
      "between": {
        "from": "2025-07-14T12:15:16.000Z",
        "to": "2026-02-03T22:12:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203221219/https://www.narrativebanking.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-a7dd1b749b9ce83e9623a0ffa722bb8786731fc21c348fc8629e128271d2701a:14d3460fb439f3356ba245f9be42da00bca76b1d31e00431fe9e1844373eb342:headline:fba0ebebea83ebad",
      "before_evidence": "https://web.archive.org/web/20260203221219/https://www.narrativebanking.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The AI-native guidance layer for SMB platforms” to “A relationship manager for every small business.”.",
      "between": {
        "from": "2026-02-03T22:12:19.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://narrativebanking.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-a7dd1b749b9ce83e9623a0ffa722bb8786731fc21c348fc8629e128271d2701a:14d3460fb439f3356ba245f9be42da00bca76b1d31e00431fe9e1844373eb342:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260203221219/https://www.narrativebanking.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-02-03T22:12:19.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://narrativebanking.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-a7dd1b749b9ce83e9623a0ffa722bb8786731fc21c348fc8629e128271d2701a:14d3460fb439f3356ba245f9be42da00bca76b1d31e00431fe9e1844373eb342:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20260203221219/https://www.narrativebanking.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-02-03T22:12:19.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://narrativebanking.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "page-a7dd1b749b9ce83e9623a0ffa722bb8786731fc21c348fc8629e128271d2701a:14d3460fb439f3356ba245f9be42da00bca76b1d31e00431fe9e1844373eb342:investors:8e98681a779173e4",
      "before_evidence": "https://web.archive.org/web/20260203221219/https://www.narrativebanking.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Bank of Ireland, Mastercard, Enterprise Ireland, Techstars, rule30 VC, AI Seed Fund and EY.",
      "between": {
        "from": "2026-02-03T22:12:19.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://narrativebanking.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Narrative Banking” company record, https://startuphistory.org/c/narrativebanking.com"
}