{
  "company": {
    "name": "Shyft",
    "website": "https://myshyft.com/",
    "record": "https://startuphistory.org/c/myshyft.com"
  },
  "status": null,
  "history_since": "2016-03-31T12:02:01.000Z",
  "baseline": {
    "snapshot_id": "88db30d0ed260215af7a1614a620e7bed9e2cd9c72e7644457e48e9d728ed4ca",
    "observed_at": "2016-03-31T12:02:01.000Z",
    "headline": "Shift Swapping Made Easy",
    "description": null,
    "evidence": "https://web.archive.org/web/20160331120201/https://myshyft.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2018-01-24T16:55:57.000Z",
      "variants": [
        {
          "headline": "Shift Swapping Made Easy",
          "subhead": null,
          "observed_at": "2016-03-31T12:02:01.000Z",
          "evidence": "https://web.archive.org/web/20160331120201/https://myshyft.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simple. Secure. Shift Swapping. & Schedule Imports.",
          "subhead": "Your one stop mobile solution for labor optimization and scheduling compliance.",
          "observed_at": "2018-01-24T16:55:57.000Z",
          "evidence": "https://web.archive.org/web/20180124165557/https://www.myshyft.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Simple. Secure. Shift Swapping. & Schedule Imports.",
      "subhead": "Your one stop mobile solution for labor optimization and scheduling compliance.",
      "from": "2016-03-31T12:02:01.000Z",
      "to": "2018-01-24T16:55:57.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180124165557/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-03-31T12:02:01.000Z",
          "to": "2018-01-24T16:55:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-17T08:11:14.000Z",
      "variants": [
        {
          "headline": "COVID-19 Response Package",
          "subhead": "Shyft is a mobile-first workforce management app for engaging hourly workers and driving efficiency on the frontline. Start evolving your workforce management strategy by visiting myshyft.com.",
          "observed_at": "2020-07-17T08:11:14.000Z",
          "evidence": "https://web.archive.org/web/20200717081114/https://www.myshyft.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "COVID-19 Response Package",
      "subhead": "Shyft is a mobile-first workforce management app for engaging hourly workers and driving efficiency on the frontline. Start evolving your workforce management strategy by visiting myshyft.com.",
      "from": "2020-07-17T08:11:14.000Z",
      "to": "2020-07-17T08:11:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200717081114/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-17T08:11:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-04T00:43:27.000Z",
      "variants": [
        {
          "headline": "Happy Associates Lead To Happy Customers",
          "subhead": "Shyft empowers employees to swap their shifts, message team members, and manage schedules, all from their mobile device.",
          "observed_at": "2021-07-28T01:52:24.000Z",
          "evidence": "https://web.archive.org/web/20210728015224/https://www.myshyft.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Happy Associates Lead To Happy Customers",
          "subhead": "Shyft empowers employees to swap their shifts, message team members, and manage schedules, all from their mobile device.",
          "observed_at": "2022-07-04T00:43:27.000Z",
          "evidence": "https://web.archive.org/web/20220704004327/https://www.myshyft.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Happy Associates Lead To Happy Customers",
      "subhead": "Shyft empowers employees to swap their shifts, message team members, and manage schedules, all from their mobile device.",
      "from": "2021-07-28T01:52:24.000Z",
      "to": "2022-07-04T00:43:27.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220704004327/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-28T01:52:24.000Z",
          "to": "2022-07-04T00:43:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-18T05:21:02.000Z",
      "variants": [
        {
          "headline": "Go Flex. Build Your Own On-Demand Workforce.",
          "subhead": "Shyft empowers employees to swap their shifts, message team members, and manage schedules, all from their mobile device.",
          "observed_at": "2024-01-15T14:13:15.000Z",
          "evidence": "https://web.archive.org/web/20240115141315/https://www.myshyft.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Go Flex. Build Your Own On-Demand Workforce.",
          "subhead": "Shyft empowers employees to swap their shifts, message team members, and manage schedules, all from their mobile device.",
          "observed_at": "2025-01-18T05:21:02.000Z",
          "evidence": "https://web.archive.org/web/20250118052102/https://www.myshyft.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Go Flex. Build Your Own On-Demand Workforce.",
      "subhead": "Shyft empowers employees to swap their shifts, message team members, and manage schedules, all from their mobile device.",
      "from": "2024-01-15T14:13:15.000Z",
      "to": "2025-01-18T05:21:02.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250118052102/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-15T14:13:15.000Z",
          "to": "2025-01-18T05:21:02.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-03T00:20:46.000Z",
      "variants": [
        {
          "headline": "Create Schedules Employees Love",
          "subhead": "Shyft makes scheduling simple. Build, swap, and manage shifts effortlessly—anytime, anywhere. No spreadsheets, no stress.",
          "observed_at": "2026-01-03T00:20:46.000Z",
          "evidence": "https://web.archive.org/web/20260103002046/https://www.myshyft.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create Schedules Employees Love",
      "subhead": "Shyft makes scheduling simple. Build, swap, and manage shifts effortlessly—anytime, anywhere. No spreadsheets, no stress.",
      "from": "2026-01-03T00:20:46.000Z",
      "to": "2026-01-03T00:20:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260103002046/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-03T00:20:46.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-492e7bbef2fa3fc89d77f22e46c3ad4ac750eb1c927c7f300368dc677e29377b:8b69e8718c2476fe51e75fc36455621b0455dfd74038b8b0b626c1c8dad3692f:headline:e99858a6a65fb09b",
      "before_evidence": "https://web.archive.org/web/20200717081114/https://www.myshyft.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “COVID-19 Response Package” to “Happy Associates Lead To Happy Customers”.",
      "between": {
        "from": "2020-07-17T08:11:14.000Z",
        "to": "2021-07-28T01:52:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728015224/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-492e7bbef2fa3fc89d77f22e46c3ad4ac750eb1c927c7f300368dc677e29377b:8b69e8718c2476fe51e75fc36455621b0455dfd74038b8b0b626c1c8dad3692f:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200717081114/https://www.myshyft.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-07-17T08:11:14.000Z",
        "to": "2021-07-28T01:52:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728015224/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "classifier-31155f007001a4652d866c10fc0fa737c97775f8a94e50db84734708f5b40e99:55d73c16f568782ae421f58b551077dbb76c84ee90e6ee6a550b651d7bf038cc:repositioning",
      "before_evidence": "https://web.archive.org/web/20220704004327/https://www.myshyft.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Happy Associates Lead To Happy Customers” to “Go Flex. Build Your Own On-Demand Workforce.”.",
      "between": {
        "from": "2022-07-04T00:43:27.000Z",
        "to": "2024-01-15T14:13:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20240115141315/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-83787e0c349d255f476d86914fcd2003c575f6262b6de9ee43ba3d81ef74da18:2a9671c859610855e1265428b1552d610dc7d431bccaec80b00c1246b929da9f:headline:3ffda68ce56d8aa2",
      "before_evidence": "https://web.archive.org/web/20250118052102/https://www.myshyft.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Go Flex. Build Your Own On-Demand Workforce.” to “Create Schedules Employees Love”.",
      "between": {
        "from": "2025-01-18T05:21:02.000Z",
        "to": "2026-01-03T00:20:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103002046/https://www.myshyft.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Shyft refines homepage focus on employee schedules",
    "summary": "Shyft’s homepage messaging has evolved several times, with the most recent change emphasizing creating schedules employees like. The company also added a free sign-up or free trial during an earlier period.",
    "points": [
      {
        "text": "Between July 2020 and July 2021, Shyft changed its homepage headline from “COVID-19 Response Package” to “Happy Associates Lead To Happy Customers”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2020 and July 2021, Shyft added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2022 and January 2024, a classifier read Shyft’s homepage headline change to “Go Flex. Build Your Own On-Demand Workforce.” as a repositioning, which may suggest an attempt to emphasize on-demand workforce capabilities.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2025 and January 2026, Shyft changed its homepage headline from “Go Flex. Build Your Own On-Demand Workforce.” to “Create Schedules Employees Love”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:57:52.217Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Shyft” company record, https://startuphistory.org/c/myshyft.com"
}