{
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        {
          "headline": "THINK CLEARER, FEEL STRONGER, LIVE LONGER",
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          "evidence": "https://web.archive.org/web/20220705180947/https://www.mylifeforce.com/",
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      ],
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      "to": "2022-07-05T18:09:47.000Z",
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          "headline": "YOUR YEAR. YOUR LIMITLESS BELIEFS.",
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      "to": "2023-01-04T22:09:35.000Z",
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        }
      ],
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      "to": "2023-07-02T03:49:17.000Z",
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      "quote_observed_at": "2024-07-07T22:40:19.000Z",
      "variants": [
        {
          "headline": "You think you're healthy.",
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          "evidence": "https://web.archive.org/web/20240707224019/https://www.mylifeforce.com/",
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      "to": "2024-07-07T22:40:19.000Z",
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      "evidence": "https://web.archive.org/web/20240707224019/https://www.mylifeforce.com/",
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      "seen": {
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      "quote_observed_at": "2026-11-06T17:45:24.814Z",
      "variants": [
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          "headline": "Add life to your years.",
          "subhead": "Achieve vitality at any age with Lifeforce's advanced longevity medicine program. Benefit from biomarker testing and personalized coaching.",
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          "evidence": "https://web.archive.org/web/20260717014904/https://www.mylifeforce.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Add life to your years.",
          "subhead": "Achieve vitality at any age with Lifeforce's advanced longevity medicine program. Benefit from biomarker testing and personalized coaching.",
          "observed_at": "2026-11-06T17:45:24.814Z",
          "evidence": "https://www.mylifeforce.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Add life to your years.",
      "subhead": "Achieve vitality at any age with Lifeforce's advanced longevity medicine program. Benefit from biomarker testing and personalized coaching.",
      "from": "2026-07-17T01:49:04.000Z",
      "to": "2026-11-06T17:45:24.814Z",
      "captures": 2,
      "evidence": "https://www.mylifeforce.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-06T17:45:24.814Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “THINK CLEARER, FEEL STRONGER, LIVE LONGER” to “YOUR YEAR. YOUR LIMITLESS BELIEFS.”.",
      "between": {
        "from": "2022-07-05T18:09:47.000Z",
        "to": "2023-01-04T22:09:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104220935/https://www.mylifeforce.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20220705180947/https://www.mylifeforce.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-07-05T18:09:47.000Z",
        "to": "2023-01-04T22:09:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104220935/https://www.mylifeforce.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-6732769fbc8c48e8520a86b0c18caecee96533fa2ab951e06d35152efcdfd3ea:c7f0fa9fc4f1f432225839bcf13896bafda1dbbb6097b00502c68e31e83dbbc6:headline:c49284aab7a65cd4",
      "before_evidence": "https://web.archive.org/web/20230104220935/https://www.mylifeforce.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “YOUR YEAR. YOUR LIMITLESS BELIEFS.” to “Live better, longer”.",
      "between": {
        "from": "2023-01-04T22:09:35.000Z",
        "to": "2023-07-02T03:49:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702034917/https://www.mylifeforce.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c7f0fa9fc4f1f432225839bcf13896bafda1dbbb6097b00502c68e31e83dbbc6:2d8e55bd7e56839847ffc0d439d2d9df2d693f01385335efc1ad165b983be910:headline:87552cdc8b0cfaf1",
      "before_evidence": "https://web.archive.org/web/20230702034917/https://www.mylifeforce.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Live better, longer” to “You think you're healthy.”.",
      "between": {
        "from": "2023-07-02T03:49:17.000Z",
        "to": "2024-07-07T22:40:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707224019/https://www.mylifeforce.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-2d8e55bd7e56839847ffc0d439d2d9df2d693f01385335efc1ad165b983be910:a8544fb70401470bdf208d5f825ae3fe64f3f97dab041bf643c1261450c377cd:headline:95ba36eee5d99a4b",
      "before_evidence": "https://web.archive.org/web/20240707224019/https://www.mylifeforce.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “You think you're healthy.” to “Add life to your years.”.",
      "between": {
        "from": "2024-07-07T22:40:19.000Z",
        "to": "2026-07-17T01:49:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260717014904/https://www.mylifeforce.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-2d8e55bd7e56839847ffc0d439d2d9df2d693f01385335efc1ad165b983be910:a8544fb70401470bdf208d5f825ae3fe64f3f97dab041bf643c1261450c377cd:compliance:9337a1fa8f602109",
      "before_evidence": "https://web.archive.org/web/20240707224019/https://www.mylifeforce.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FDA APPROVED compliance on its homepage.",
      "between": {
        "from": "2024-07-07T22:40:19.000Z",
        "to": "2026-07-17T01:49:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260717014904/https://www.mylifeforce.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lifeforce” company record, https://startuphistory.org/c/mylifeforce.com"
}