{
  "company": {
    "name": "MyFavorito",
    "website": "https://myfavorito.com/",
    "record": "https://startuphistory.org/c/myfavorito.com"
  },
  "status": null,
  "history_since": "2014-01-02T11:58:45.000Z",
  "baseline": {
    "snapshot_id": "600a8fb9b9f1d36daad152fc2ac2d4f6fa37e43c9e63a8655e0fc1022c7687a0",
    "observed_at": "2014-01-02T11:58:45.000Z",
    "headline": "Myfavorito connects consumers and customers with their favorite stores and businesses.",
    "description": "description of MyFavorito.com",
    "evidence": "https://web.archive.org/web/20140102115845/http://myfavorito.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:45:24.814Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-01-02T11:58:45.000Z",
      "variants": [
        {
          "headline": "Myfavorito connects consumers and customers with their favorite stores and businesses.",
          "subhead": "description of MyFavorito.com",
          "observed_at": "2014-01-02T11:58:45.000Z",
          "evidence": "https://web.archive.org/web/20140102115845/http://myfavorito.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Myfavorito connects consumers and customers with their favorite stores and businesses.",
      "subhead": "description of MyFavorito.com",
      "from": "2014-01-02T11:58:45.000Z",
      "to": "2014-01-02T11:58:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140102115845/http://myfavorito.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-01-02T11:58:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-08-01T21:23:14.000Z",
      "variants": [
        {
          "headline": "MYFAVORITO for store-owners and entrepreneurs",
          "subhead": "Through the mobile and social revolution, today‘s customers expect a much more personalized and emotional shopping experience that is tailored to their needs. MYFAVORITO aims to set new standards in c",
          "observed_at": "2015-08-01T21:23:14.000Z",
          "evidence": "https://web.archive.org/web/20150801212314/https://www.myfavorito.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "MYFAVORITO for store-owners and entrepreneurs",
      "subhead": "Through the mobile and social revolution, today‘s customers expect a much more personalized and emotional shopping experience that is tailored to their needs. MYFAVORITO aims to set new standards in c",
      "from": "2015-08-01T21:23:14.000Z",
      "to": "2015-08-01T21:23:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150801212314/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-08-01T21:23:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-03-30T13:12:41.000Z",
      "variants": [
        {
          "headline": "MyFavorito is the B2C CRM platform and #1 growth technology for brands, retailers and their millions of customers",
          "subhead": null,
          "observed_at": "2018-03-30T13:12:41.000Z",
          "evidence": "https://web.archive.org/web/20180330131241/https://www.myfavorito.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "MyFavorito is the B2C CRM platform and #1 growth technology for brands, retailers and their millions of customers",
      "subhead": null,
      "from": "2018-03-30T13:12:41.000Z",
      "to": "2018-03-30T13:12:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180330131241/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-03-30T13:12:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-18T22:22:44.000Z",
      "variants": [
        {
          "headline": "MyFavorito - the fan-empowered sports sponsorship platform - MyFavorito",
          "subhead": "MyFavorito is the fan-empowered sports sponsorship platform that transforms fan love into real money. We are here to create the ultimate playing field for sport with a radically different approach to ",
          "observed_at": "2022-07-01T15:05:53.000Z",
          "evidence": "https://web.archive.org/web/20220701150553/https://www.myfavorito.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MyFavorito - the fan-empowered sports sponsorship platform - MyFavorito",
          "subhead": "MyFavorito is the fan-empowered sports sponsorship platform that transforms fan love into real money. We are here to create the ultimate playing field for sport with a radically different approach to ",
          "observed_at": "2024-01-04T16:07:08.000Z",
          "evidence": "https://web.archive.org/web/20240104160708/https://www.myfavorito.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MyFavorito, the fan-empowered sports sponsorship platform",
          "subhead": "MyFavorito is the fan-empowered sports sponsorship platform that transforms fan love into real money. We are here to create the ultimate playing field for sport with a radically different approach to ",
          "observed_at": "2025-01-07T15:49:46.000Z",
          "evidence": "https://web.archive.org/web/20250107154946/https://www.myfavorito.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MyFavorito, the fan-empowered sports sponsorship platform",
          "subhead": "MyFavorito is the fan-empowered sports sponsorship platform that transforms fan love into real money. We are here to create the ultimate playing field for sport with a radically different approach to ",
          "observed_at": "2026-07-18T22:22:44.000Z",
          "evidence": "https://web.archive.org/web/20260718222244/https://www.myfavorito.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "MyFavorito, the fan-empowered sports sponsorship platform",
      "subhead": "MyFavorito is the fan-empowered sports sponsorship platform that transforms fan love into real money. We are here to create the ultimate playing field for sport with a radically different approach to ",
      "from": "2022-07-01T15:05:53.000Z",
      "to": "2026-07-18T22:22:44.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260718222244/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-01T15:05:53.000Z",
          "to": "2026-07-18T22:22:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:45:24.814Z",
      "variants": [
        {
          "headline": "Sponsorship needs a game change.",
          "subhead": "Fan-powered sponsorship: businesses support the clubs their customers love - measurable, with every purchase and every interaction of their fans.",
          "observed_at": "2026-11-06T17:45:24.814Z",
          "evidence": "https://www.myfavorito.com/en/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Sponsorship needs a game change.",
      "subhead": "Fan-powered sponsorship: businesses support the clubs their customers love - measurable, with every purchase and every interaction of their fans.",
      "from": "2026-11-06T17:45:24.814Z",
      "to": "2026-11-06T17:45:24.814Z",
      "captures": 1,
      "evidence": "https://www.myfavorito.com/en/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:45:24.814Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-600a8fb9b9f1d36daad152fc2ac2d4f6fa37e43c9e63a8655e0fc1022c7687a0:743a009940fc45595caa6878fc919cfafe9bc52b24c476817450106ef18b0110:headline:d06f91af0d12251f",
      "before_evidence": "https://web.archive.org/web/20140102115845/http://myfavorito.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Myfavorito connects consumers and customers with their favorite stores and businesses.” to “MYFAVORITO for store-owners and entrepreneurs”.",
      "between": {
        "from": "2014-01-02T11:58:45.000Z",
        "to": "2015-08-01T21:23:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20150801212314/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-600a8fb9b9f1d36daad152fc2ac2d4f6fa37e43c9e63a8655e0fc1022c7687a0:743a009940fc45595caa6878fc919cfafe9bc52b24c476817450106ef18b0110:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20140102115845/http://myfavorito.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-01-02T11:58:45.000Z",
        "to": "2015-08-01T21:23:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20150801212314/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-600a8fb9b9f1d36daad152fc2ac2d4f6fa37e43c9e63a8655e0fc1022c7687a0:743a009940fc45595caa6878fc919cfafe9bc52b24c476817450106ef18b0110:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20140102115845/http://myfavorito.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-01-02T11:58:45.000Z",
        "to": "2015-08-01T21:23:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20150801212314/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-af5a161e647339da8f42722d543d5f94a6ff4b54ae305bf4f532873b18999fb7:393bd965487efa4f1c585b293de1fff7855161f22d98589ff6c7e2d8d053d05a:customers_added:bf49f8be2cd27900",
      "before_evidence": "https://web.archive.org/web/20200416094015/https://www.myfavorito.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Office Depot International B.V., Sky Deutschland Fernsehen and sonnenklar.tv.",
      "between": {
        "from": "2020-04-16T09:40:15.000Z",
        "to": "2021-01-16T16:29:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20210116162930/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-af5a161e647339da8f42722d543d5f94a6ff4b54ae305bf4f532873b18999fb7:393bd965487efa4f1c585b293de1fff7855161f22d98589ff6c7e2d8d053d05a:logos:abdf91d8467054dd",
      "before_evidence": "https://web.archive.org/web/20200416094015/https://www.myfavorito.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: techstars, TuS Harpen 1908/11 e.V., SV Westfalia Somborn, Alemannia Aachen Fan Community, Kamm In, FD-Websolutions, Fleischerei Willi Holz GmbH, Krieger Energieberatung and 12 more.",
      "between": {
        "from": "2020-04-16T09:40:15.000Z",
        "to": "2021-01-16T16:29:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20210116162930/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-22cfa7ef70b5ddd1d1cc5a1e1685cb0e50823e8bde0b13f246b1ffa4080a663e:3a815360279856cce0d4cd5026c5a7b0a56eb1d4a277018ad433856b30fa532e:logos:0451260d6ec971c7",
      "before_evidence": "https://web.archive.org/web/20240104160708/https://www.myfavorito.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: LinkedIn, Facebook, Twitter | X, Instagram and YouTube.",
      "between": {
        "from": "2024-01-04T16:07:08.000Z",
        "to": "2025-01-07T15:49:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20250107154946/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-3a815360279856cce0d4cd5026c5a7b0a56eb1d4a277018ad433856b30fa532e:7cd460ffe1aab5dc60ebae07e32317cf03400edf95704b4be33efa81d81cf549:funding:d275b62c2e9b5da6",
      "before_evidence": "https://web.archive.org/web/20250107154946/https://www.myfavorito.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “of grassroots clubs worldwide to attract new sponsors, secure meaningful funding, and strengthen their teams, facilities, youth developme…”.",
      "between": {
        "from": "2025-01-07T15:49:46.000Z",
        "to": "2026-07-18T22:22:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20260718222244/https://www.myfavorito.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 8,
      "id": "page-7cd460ffe1aab5dc60ebae07e32317cf03400edf95704b4be33efa81d81cf549:f3507f6e202bceed8cb7d918d6433b2ea79d55ad06783035f00a418ca208998f:customers_added:8e892a430e50f8c2",
      "before_evidence": "https://web.archive.org/web/20260718222244/https://www.myfavorito.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Sky, MTEL, Viking, Westfield Group, DJK TuS Hordel and McDonald's.",
      "between": {
        "from": "2026-07-18T22:22:44.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://www.myfavorito.com/en/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MyFavorito” company record, https://startuphistory.org/c/myfavorito.com"
}