{
  "company": {
    "name": "Alt Fashion",
    "website": "https://myalt.shop/",
    "record": "https://startuphistory.org/c/myalt.shop"
  },
  "status": null,
  "history_since": "2023-05-28T14:30:11.000Z",
  "baseline": {
    "snapshot_id": "0b5a299038565a99c69e8816e923028d80eb3782d1d5cc5f4e40683d4be1b786",
    "observed_at": "2023-05-28T14:30:11.000Z",
    "headline": "ALT | Smart Shopping",
    "description": "Redefining the way you shop for fashion",
    "evidence": "https://web.archive.org/web/20230528143011/https://www.myalt.shop/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:45:24.814Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-05-28T14:30:11.000Z",
      "variants": [
        {
          "headline": "ALT | Smart Shopping",
          "subhead": "Redefining the way you shop for fashion",
          "observed_at": "2023-05-28T14:30:11.000Z",
          "evidence": "https://web.archive.org/web/20230528143011/https://www.myalt.shop/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ALT | Smart Shopping",
      "subhead": "Redefining the way you shop for fashion",
      "from": "2023-05-28T14:30:11.000Z",
      "to": "2023-05-28T14:30:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230528143011/https://www.myalt.shop/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-05-28T14:30:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:45:24.814Z",
      "variants": [
        {
          "headline": "ALT | Fashion Search Engine",
          "subhead": "Redefining the way you shop for fashion",
          "observed_at": "2024-04-16T05:03:02.000Z",
          "evidence": "https://web.archive.org/web/20240416050302/https://www.myalt.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-Powered Fashion Search",
          "subhead": "AI-powered fashion search with the largest real time catalog of 150 top brands. Find the best in fashion with ALT.",
          "observed_at": "2025-01-17T00:07:33.000Z",
          "evidence": "https://web.archive.org/web/20250117000733/https://www.myalt.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI Powered Fashion Search",
          "subhead": "AI-powered fashion search with the largest real time catalog of 150 top brands. Find the best in fashion with ALT.",
          "observed_at": "2025-09-06T16:09:54.000Z",
          "evidence": "https://web.archive.org/web/20250906160954/https://www.myalt.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI Powered Fashion Search",
          "subhead": "AI-powered fashion search with the largest real time catalog of 150 top brands. Find the best in fashion with ALT.",
          "observed_at": "2026-01-24T11:55:22.000Z",
          "evidence": "https://web.archive.org/web/20260124115522/https://www.myalt.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI Powered Fashion Search",
          "subhead": "AI-powered fashion search with the largest real time catalog of 150 top brands. Find the best in fashion with ALT.",
          "observed_at": "2026-11-06T17:45:24.814Z",
          "evidence": "https://www.myalt.shop/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI Powered Fashion Search",
      "subhead": "AI-powered fashion search with the largest real time catalog of 150 top brands. Find the best in fashion with ALT.",
      "from": "2024-04-16T05:03:02.000Z",
      "to": "2026-11-06T17:45:24.814Z",
      "captures": 5,
      "evidence": "https://www.myalt.shop/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-04-16T05:03:02.000Z",
          "to": "2026-11-06T17:45:24.814Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0b5a299038565a99c69e8816e923028d80eb3782d1d5cc5f4e40683d4be1b786:dc9afad2aaa54aab4740db25fdeaa32063a86190a0c8d498460ba10d4efc2fa2:headline:88161d12fc79d972",
      "before_evidence": "https://web.archive.org/web/20230528143011/https://www.myalt.shop/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “ALT | Smart Shopping” to “ALT | Fashion Search Engine”.",
      "between": {
        "from": "2023-05-28T14:30:11.000Z",
        "to": "2024-04-16T05:03:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20240416050302/https://www.myalt.shop/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Alt Fashion” company record, https://startuphistory.org/c/myalt.shop"
}