{
  "company": {
    "name": "Mux",
    "website": "https://mux.com/",
    "record": "https://startuphistory.org/c/mux.com"
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    "headline": "mux.com - Your MUX resource!",
    "description": "mux.com",
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
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  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "mux.com - Your MUX resource!",
          "subhead": "mux.com",
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        {
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          "subhead": "mux.com",
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          "evidence": "https://web.archive.org/web/20140101235810/http://mux.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A new project is coming to you. Revolutionizing Social Media. mux.com",
      "subhead": "mux.com",
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      "to": "2014-01-01T23:58:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20140101235810/http://mux.com/",
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    {
      "quote_observed_at": "2022-07-01T21:33:56.000Z",
      "variants": [
        {
          "headline": "Build Better Video",
          "subhead": "Monitor your video streaming performance with just a few lines of code. Get in-depth quality of service analytics on web, mobile, and OTT devices.",
          "observed_at": "2018-01-04T03:57:19.000Z",
          "evidence": "https://web.archive.org/web/20180104035719/https://mux.com/",
          "evidence_kind": "internet_archive"
        },
        {
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          "subhead": "Mux is video infrastructure built by the experts. Take any video file or live stream and make it play beautifully at scale on any device, powered by magical-feeling features like automatic thumbnails,",
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          "evidence": "https://web.archive.org/web/20210108112053/https://mux.com/",
          "evidence_kind": "internet_archive"
        },
        {
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          "subhead": "Mux is video infrastructure built by the experts. Take any video file or live stream and make it play beautifully at scale on any device, powered by magical-feeling features like automatic thumbnails,",
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          "evidence": "https://web.archive.org/web/20220701213356/https://www.mux.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "How developers build online video",
      "subhead": "Mux is video infrastructure built by the experts. Take any video file or live stream and make it play beautifully at scale on any device, powered by magical-feeling features like automatic thumbnails,",
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      "to": "2022-07-01T21:33:56.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220701213356/https://www.mux.com/",
      "evidence_kind": "internet_archive",
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      "quote_observed_at": "2025-01-04T09:57:02.000Z",
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          "subhead": "From startups to the World Cup, modern software teams use Mux products to stream billions of minutes of video every day.",
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          "evidence": "https://web.archive.org/web/20230702162121/https://www.mux.com/",
          "evidence_kind": "internet_archive"
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        {
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          "subhead": "The most cost-effective video infrastructure for businesses of all scale. From startups to the World Cup, modern software teams use Mux products to stream billions of minutes of video every day.",
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          "evidence": "https://web.archive.org/web/20250104095702/https://www.mux.com/",
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        }
      ],
      "headline": "The Internet ' svideo API",
      "subhead": "The most cost-effective video infrastructure for businesses of all scale. From startups to the World Cup, modern software teams use Mux products to stream billions of minutes of video every day.",
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      "to": "2025-01-04T09:57:02.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250104095702/https://www.mux.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "quote_observed_at": "2026-11-06T17:45:24.814Z",
      "variants": [
        {
          "headline": "Video for developers",
          "subhead": "Mux helps teams ship high-performance and cost-effective video in minutes, not months. Build better video into anything from websites to platforms to AI workflows.",
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          "evidence": "https://web.archive.org/web/20260701223243/https://www.mux.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Video for developers",
          "subhead": "Mux helps teams ship high-performance and cost-effective video in minutes, not months. Build better video into anything from websites to platforms to AI workflows.",
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          "evidence": "https://www.mux.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Video for developers",
      "subhead": "Mux helps teams ship high-performance and cost-effective video in minutes, not months. Build better video into anything from websites to platforms to AI workflows.",
      "from": "2026-07-01T22:32:43.000Z",
      "to": "2026-11-06T17:45:24.814Z",
      "captures": 2,
      "evidence": "https://www.mux.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A new project is coming to you. Revolutionizing Social Media. mux.com” to “Build Better Video”.",
      "between": {
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        "to": "2018-01-04T03:57:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104035719/https://mux.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-01-01T23:58:10.000Z",
        "to": "2018-01-04T03:57:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104035719/https://mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20140101235810/http://mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-01-01T23:58:10.000Z",
        "to": "2018-01-04T03:57:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104035719/https://mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "id": "page-ef7aa7669a61b9d8b4a520a60dc6ebb3f3ef88c3fff6c7bcb8bd97850a1b57c6:da1ea3d62c9a506db5afedf6aefc7b028047c9b17b43193773afead8aee1ee6f:headline:c074c2c1ec09aa68",
      "before_evidence": "https://web.archive.org/web/20180104035719/https://mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build Better Video” to “GET /video”.",
      "between": {
        "from": "2018-01-04T03:57:19.000Z",
        "to": "2019-07-01T10:21:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20190701102117/https://mux.com/",
      "evidence_kind": "internet_archive",
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      "id": "page-da1ea3d62c9a506db5afedf6aefc7b028047c9b17b43193773afead8aee1ee6f:595a480b1fae866080aa0e18ac6875612188a12e2fda30584d94e1b95fdcfdf0:headline:fdcefd987551aea2",
      "before_evidence": "https://web.archive.org/web/20190701102117/https://mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “GET /video” to “How developers build online video”.",
      "between": {
        "from": "2019-07-01T10:21:17.000Z",
        "to": "2021-01-08T11:20:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20210108112053/https://mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-595a480b1fae866080aa0e18ac6875612188a12e2fda30584d94e1b95fdcfdf0:95bb24028adee05310167e9cd0a110325bf53e4184e007840daaf8e9d3df42a1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210108112053/https://mux.com/",
      "before_evidence_kind": "internet_archive",
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      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-01-08T11:20:53.000Z",
        "to": "2022-07-01T21:33:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701213356/https://www.mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-95bb24028adee05310167e9cd0a110325bf53e4184e007840daaf8e9d3df42a1:dbac2adb6dd00dcd377840945b1df657023e903d6a78e593a54523bd34136187:headline:0588a73ebc51349d",
      "before_evidence": "https://web.archive.org/web/20220701213356/https://www.mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How developers build online video” to “The Internet ' svideoinfrastructure”.",
      "between": {
        "from": "2022-07-01T21:33:56.000Z",
        "to": "2023-07-02T16:21:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702162121/https://www.mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-95bb24028adee05310167e9cd0a110325bf53e4184e007840daaf8e9d3df42a1:dbac2adb6dd00dcd377840945b1df657023e903d6a78e593a54523bd34136187:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220701213356/https://www.mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-07-01T21:33:56.000Z",
        "to": "2023-07-02T16:21:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702162121/https://www.mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "page-dbac2adb6dd00dcd377840945b1df657023e903d6a78e593a54523bd34136187:13a3a777ba62995b285cc6c1182032a429439a504f1ee14c4c4e573466beeca3:customers_added:9bccec762f9942f7",
      "before_evidence": "https://web.archive.org/web/20230702162121/https://www.mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Patreon, Glassdoor, Bandcamp, Fourthwall, Substack, Dropbox, LTK, TF1 and 11 more.",
      "between": {
        "from": "2023-07-02T16:21:21.000Z",
        "to": "2025-01-04T09:57:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104095702/https://www.mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-13a3a777ba62995b285cc6c1182032a429439a504f1ee14c4c4e573466beeca3:e8746e24cde81c607e5a594b04bb290d8064f6193b89f22a4488b5687bddbcad:customers_added:b59f3535eb883767",
      "before_evidence": "https://web.archive.org/web/20250104095702/https://www.mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Cursor, Shopify, synthesia, UpScrolled, Runway and MotherDuck.",
      "between": {
        "from": "2025-01-04T09:57:02.000Z",
        "to": "2026-07-01T22:32:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701223243/https://www.mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-13a3a777ba62995b285cc6c1182032a429439a504f1ee14c4c4e573466beeca3:e8746e24cde81c607e5a594b04bb290d8064f6193b89f22a4488b5687bddbcad:headline:51b7614ba38c5f5b",
      "before_evidence": "https://web.archive.org/web/20250104095702/https://www.mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Internet ' svideo API” to “Video for developers”.",
      "between": {
        "from": "2025-01-04T09:57:02.000Z",
        "to": "2026-07-01T22:32:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701223243/https://www.mux.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-e8746e24cde81c607e5a594b04bb290d8064f6193b89f22a4488b5687bddbcad:b9b659e2ae0e1e9823c2afc689d5b1aa64abb1c94d526a0dc87a2979cd46741f:customers_added:9d94d6708239cd90",
      "before_evidence": "https://web.archive.org/web/20260701223243/https://www.mux.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Equinox and Perplexity.",
      "between": {
        "from": "2026-07-01T22:32:43.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://www.mux.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mux” company record, https://startuphistory.org/c/mux.com"
}