{
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          "subhead": "Generate Ultra-realistic voiceovers with our AI Voice Generator and create podcasts, audiobooks, video voiceovers, and much more. Deploy AI Voice Agents with our fastest, most efficient text to speech",
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      "kind": "compliance",
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      "summary": "Now states HIPAA, ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
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        "to": "2026-07-02T03:55:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702035515/https://murf.ai/",
      "evidence_kind": "internet_archive",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ultra-Realistic AI Voice Generator Built for Maximum Speed & Efficiency” to “Build AI Voice Experiences That Are Natural, Scalable & Efficient”.",
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      "before_evidence": "https://web.archive.org/web/20260702035515/https://murf.ai/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
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        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://murf.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
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  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Murf (Murf.ai)” company record, https://startuphistory.org/c/murf.ai"
}