{
  "company": {
    "name": "Multifactor",
    "website": "https://multifactor.com/",
    "record": "https://startuphistory.org/c/multifactor.com"
  },
  "status": null,
  "history_since": "2020-10-23T02:07:56.000Z",
  "baseline": {
    "snapshot_id": "ebe930cc4f9b492e06757dabebae94b2b84e2afeacb5110f905b0faa09cea198",
    "observed_at": "2020-10-23T02:07:56.000Z",
    "headline": "Your accounts are under attack.",
    "description": "Multifactor is more secure than using your cell phone for 2FA. It's easy to use, compatible with all of your favorite websites, and very convenient.",
    "evidence": "https://web.archive.org/web/20201023020756/https://multifactor.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$8.99 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:45:24.814Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-10-23T02:07:56.000Z",
      "variants": [
        {
          "headline": "Your accounts are under attack.",
          "subhead": "Multifactor is more secure than using your cell phone for 2FA. It's easy to use, compatible with all of your favorite websites, and very convenient.",
          "observed_at": "2020-10-23T02:07:56.000Z",
          "evidence": "https://web.archive.org/web/20201023020756/https://multifactor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your accounts are under attack.",
      "subhead": "Multifactor is more secure than using your cell phone for 2FA. It's easy to use, compatible with all of your favorite websites, and very convenient.",
      "from": "2020-10-23T02:07:56.000Z",
      "to": "2020-10-23T02:07:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20201023020756/https://multifactor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-10-23T02:07:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-08T17:36:09.000Z",
      "variants": [
        {
          "headline": "Fast, flexible, and usable security",
          "subhead": "Trustless authentication, authorization, and auditing for the modern web.",
          "observed_at": "2025-07-08T17:36:09.000Z",
          "evidence": "https://web.archive.org/web/20250708173609/https://multifactor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fast, flexible, and usable security",
      "subhead": "Trustless authentication, authorization, and auditing for the modern web.",
      "from": "2025-07-08T17:36:09.000Z",
      "to": "2025-07-08T17:36:09.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250708173609/https://multifactor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-08T17:36:09.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-06T01:31:42.000Z",
      "variants": [
        {
          "headline": "So much more than a password manager",
          "subhead": "Multifactor is the best way to securely share online accounts with humans and AI agents. Experience trustless authentication, authorization, and auditing built for the modern web.",
          "observed_at": "2026-01-14T13:44:41.000Z",
          "evidence": "https://web.archive.org/web/20260114134441/https://multifactor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "So much more than a password manager",
          "subhead": "Multifactor is the best way to securely share online accounts with humans and AI agents. Experience trustless authentication, authorization, and auditing built for the modern web.",
          "observed_at": "2026-10-06T01:31:42.000Z",
          "evidence": "https://web.archive.org/web/20261006013142/https://multifactor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "So much more than a password manager",
      "subhead": "Multifactor is the best way to securely share online accounts with humans and AI agents. Experience trustless authentication, authorization, and auditing built for the modern web.",
      "from": "2026-01-14T13:44:41.000Z",
      "to": "2026-10-06T01:31:42.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20261006013142/https://multifactor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-01-14T13:44:41.000Z",
          "to": "2026-10-06T01:31:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:45:24.814Z",
      "variants": [
        {
          "headline": "Stop sharing passwords. Just send a link.",
          "subhead": "Securely share any online account with people and AI agents without ever actually sharing the password.",
          "observed_at": "2026-11-06T17:45:24.814Z",
          "evidence": "https://multifactor.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Stop sharing passwords. Just send a link.",
      "subhead": "Securely share any online account with people and AI agents without ever actually sharing the password.",
      "from": "2026-11-06T17:45:24.814Z",
      "to": "2026-11-06T17:45:24.814Z",
      "captures": 1,
      "evidence": "https://multifactor.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:45:24.814Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fc134987994aa1738ea6bf0d1203309c02c8c801550746956d8d3c0a3c5baa0f:45190aba09758525eee3c302ae8f4bafddc29d906126b4592996640e307cbfa3:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250504162540/https://multifactor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-05-04T16:25:40.000Z",
        "to": "2025-07-08T17:36:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708173609/https://multifactor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-45190aba09758525eee3c302ae8f4bafddc29d906126b4592996640e307cbfa3:7cb110b760a33ef328f56b31099daaf1b76786d418220a3fac52aea32ef1d250:repositioning",
      "before_evidence": "https://web.archive.org/web/20250708173609/https://multifactor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Fast, flexible, and usable security” to “So much more than a password manager”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-07-08T17:36:09.000Z",
        "to": "2026-01-14T13:44:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114134441/https://multifactor.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-45190aba09758525eee3c302ae8f4bafddc29d906126b4592996640e307cbfa3:7cb110b760a33ef328f56b31099daaf1b76786d418220a3fac52aea32ef1d250:investors:da7b76609ca8992f",
      "before_evidence": "https://web.archive.org/web/20250708173609/https://multifactor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Y Combinator, Pioneer Fund, National Science Foundation, Zcash Foundation and National Physical Science Consortium.",
      "between": {
        "from": "2025-07-08T17:36:09.000Z",
        "to": "2026-01-14T13:44:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114134441/https://multifactor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 4,
      "id": "page-91d4da1d921d9cb5d1d6bf93c28be6909eee7b173e02ed65784160da40a1df7d:5ff3648399393b4ac16e7a49dd08a283c5ad74effbbd01f861eddb8495f19eb4:headline:a3e1dedf0b8ae61d",
      "before_evidence": "https://web.archive.org/web/20261006013142/https://multifactor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “So much more than a password manager” to “Stop sharing passwords. Just send a link.”.",
      "between": {
        "from": "2026-10-06T01:31:42.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://multifactor.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-91d4da1d921d9cb5d1d6bf93c28be6909eee7b173e02ed65784160da40a1df7d:5ff3648399393b4ac16e7a49dd08a283c5ad74effbbd01f861eddb8495f19eb4:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20261006013142/https://multifactor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2026-10-06T01:31:42.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://multifactor.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-91d4da1d921d9cb5d1d6bf93c28be6909eee7b173e02ed65784160da40a1df7d:5ff3648399393b4ac16e7a49dd08a283c5ad74effbbd01f861eddb8495f19eb4:investors:08d6879ee6b9230b",
      "before_evidence": "https://web.archive.org/web/20261006013142/https://multifactor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Nexus Venture Partners and Flex Capital.",
      "between": {
        "from": "2026-10-06T01:31:42.000Z",
        "to": "2026-11-06T17:45:24.814Z"
      },
      "evidence": "https://multifactor.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Multifactor” company record, https://startuphistory.org/c/multifactor.com"
}