{
  "company": {
    "name": "MotherDuck",
    "website": "https://motherduck.com/",
    "record": "https://startuphistory.org/c/motherduck.com"
  },
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  "baseline": {
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    "headline": null,
    "description": "Join thousands of profitable companies that generate business through a premium domain that is easy to remember and helps with your search rankings.",
    "evidence": "https://web.archive.org/web/20141218044016/http://motherduck.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:44:22.965Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-04-12T21:56:19.000Z",
      "variants": [
        {
          "headline": "Buy a Domain Name - World's Best Domains For Sale",
          "subhead": "DomainMarket.com sells premium domain names to entrepreneurs, businesses, and nonprofits that want to dominate their online marketplaces and perpetually control great brands.",
          "observed_at": "2021-04-12T21:56:19.000Z",
          "evidence": "https://web.archive.org/web/20210412215619/https://motherduck.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Buy a Domain Name - World's Best Domains For Sale",
      "subhead": "DomainMarket.com sells premium domain names to entrepreneurs, businesses, and nonprofits that want to dominate their online marketplaces and perpetually control great brands.",
      "from": "2021-04-12T21:56:19.000Z",
      "to": "2021-04-12T21:56:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210412215619/https://motherduck.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-04-12T21:56:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-04T16:46:31.000Z",
      "variants": [
        {
          "headline": "MAKING ANALYTICS FUN, FRICTIONLESS AND DUCKING AWESOME",
          "subhead": "We are database geeks making analytics ducking awesome. Sign up to hear about it first.",
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          "evidence": "https://web.archive.org/web/20230104164631/https://motherduck.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "MAKING ANALYTICS FUN, FRICTIONLESS AND DUCKING AWESOME",
      "subhead": "We are database geeks making analytics ducking awesome. Sign up to hear about it first.",
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      "to": "2023-01-04T16:46:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230104164631/https://motherduck.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-04T16:46:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T10:48:22.000Z",
      "variants": [
        {
          "headline": "Teach your DuckDB to Fly",
          "subhead": "Making analytics ducking awesome with DuckDB. Sign up to stay in touch.",
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          "evidence": "https://web.archive.org/web/20230702104822/https://motherduck.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Teach your DuckDB to Fly",
      "subhead": "Making analytics ducking awesome with DuckDB. Sign up to stay in touch.",
      "from": "2023-07-02T10:48:22.000Z",
      "to": "2023-07-02T10:48:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230702104822/https://motherduck.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-02T10:48:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:44:22.965Z",
      "variants": [
        {
          "headline": "The ducking simple data warehouse",
          "subhead": "Making analytics ducking awesome with DuckDB. Start using DuckDB in the cloud for free today.",
          "observed_at": "2024-07-02T19:02:06.000Z",
          "evidence": "https://web.archive.org/web/20240702190206/https://motherduck.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The unorthodox data warehouse",
          "subhead": "Making analytics ducking awesome with DuckDB. Start using DuckDB in the cloud for free today.",
          "observed_at": "2025-01-01T10:09:50.000Z",
          "evidence": "https://web.archive.org/web/20250101100950/https://motherduck.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your AI Data Team",
          "subhead": "The modern cloud data warehouse powered by DuckDB. Serverless SQL analytics with no infrastructure to manage—query your data in seconds. Start free.",
          "observed_at": "2026-11-06T17:44:22.965Z",
          "evidence": "https://motherduck.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your AI Data Team",
      "subhead": "The modern cloud data warehouse powered by DuckDB. Serverless SQL analytics with no infrastructure to manage—query your data in seconds. Start free.",
      "from": "2024-07-02T19:02:06.000Z",
      "to": "2026-11-06T17:44:22.965Z",
      "captures": 3,
      "evidence": "https://motherduck.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-02T19:02:06.000Z",
          "to": "2026-11-06T17:44:22.965Z"
        }
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    {
      "n": 1,
      "id": "page-f610b05544147bbf6f73565eedb22c0bcce2529f32b5735d2f3666eec61507f0:ad5740788b4a8832f190d69e06d91f8a30aad8febf6c9c7619a36f6c096843f0:headline:bfa7d2a21dd756a1",
      "before_evidence": "https://web.archive.org/web/20230104164631/https://motherduck.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “MAKING ANALYTICS FUN, FRICTIONLESS AND DUCKING AWESOME” to “Teach your DuckDB to Fly”.",
      "between": {
        "from": "2023-01-04T16:46:31.000Z",
        "to": "2023-07-02T10:48:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702104822/https://motherduck.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-ad5740788b4a8832f190d69e06d91f8a30aad8febf6c9c7619a36f6c096843f0:478778c45f4050c8395c272cfe8b4c0fd5baa4ee32547f3378ad17afe4f0c930:headline:e9fe43277d61b5be",
      "before_evidence": "https://web.archive.org/web/20230702104822/https://motherduck.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Teach your DuckDB to Fly” to “The ducking simple data warehouse”.",
      "between": {
        "from": "2023-07-02T10:48:22.000Z",
        "to": "2024-07-02T19:02:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702190206/https://motherduck.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-ad5740788b4a8832f190d69e06d91f8a30aad8febf6c9c7619a36f6c096843f0:478778c45f4050c8395c272cfe8b4c0fd5baa4ee32547f3378ad17afe4f0c930:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230702104822/https://motherduck.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-07-02T10:48:22.000Z",
        "to": "2024-07-02T19:02:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702190206/https://motherduck.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-ad5740788b4a8832f190d69e06d91f8a30aad8febf6c9c7619a36f6c096843f0:478778c45f4050c8395c272cfe8b4c0fd5baa4ee32547f3378ad17afe4f0c930:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230702104822/https://motherduck.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-07-02T10:48:22.000Z",
        "to": "2024-07-02T19:02:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702190206/https://motherduck.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-478778c45f4050c8395c272cfe8b4c0fd5baa4ee32547f3378ad17afe4f0c930:1f0ac32a65e738f130dc01aed6ed0660a26584efccdf210f0f401d9d3d8e09b1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240702190206/https://motherduck.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-07-02T19:02:06.000Z",
        "to": "2025-01-01T10:09:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101100950/https://motherduck.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-1f0ac32a65e738f130dc01aed6ed0660a26584efccdf210f0f401d9d3d8e09b1:1348f0a362a3546d65c591281f53ef03ec22bac7cbe15258fd6bc783ac904975:headline:c24d0a6256ee0567",
      "before_evidence": "https://web.archive.org/web/20250101100950/https://motherduck.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The unorthodox data warehouse” to “Your AI Data Team”.",
      "between": {
        "from": "2025-01-01T10:09:50.000Z",
        "to": "2026-11-06T17:44:22.965Z"
      },
      "evidence": "https://motherduck.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "MotherDuck shifts homepage messaging and adds pricing and sign-up options",
    "summary": "MotherDuck has updated its homepage headline multiple times and introduced a pricing page, a careers page and a free sign-up or trial option. Recent messaging describes the product as “Your AI Data Team.”",
    "points": [
      {
        "text": "Between July 2023 and July 2024, MotherDuck changed its homepage headline from “Teach your DuckDB to Fly” to “The ducking simple data warehouse”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2023 and July 2024, MotherDuck added a careers page and a pricing page to its website.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2024 and January 2025, MotherDuck added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between January 2025 and November 2026, MotherDuck changed its homepage headline from “The unorthodox data warehouse” to “Your AI Data Team”.",
        "kind": "fact",
        "changes": [
          6
        ]
      }
    ],
    "written_at": "2026-11-07T15:06:49.948Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MotherDuck” company record, https://startuphistory.org/c/motherduck.com"
}