{
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    "website": "https://morty.com/",
    "record": "https://startuphistory.org/c/morty.com"
  },
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    "headline": "Your home base for home financing.",
    "description": "Find competitive mortgage options that work for you, with a seamless experience and expert guidance every step of the way.",
    "evidence": "https://web.archive.org/web/20230714141530/https://www.morty.com/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T17:44:22.965Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "Your home base for home financing.",
          "subhead": "Find competitive mortgage options that work for you, with a seamless experience and expert guidance every step of the way.",
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          "evidence": "https://web.archive.org/web/20230714141530/https://www.morty.com/",
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        }
      ],
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      "subhead": "Find competitive mortgage options that work for you, with a seamless experience and expert guidance every step of the way.",
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      "to": "2023-07-14T14:15:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230714141530/https://www.morty.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-14T14:15:30.000Z"
      },
      "current": false
    },
    {
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      "variants": [
        {
          "headline": "The world’s most flexible mortgage solution",
          "subhead": "Morty’s platform gives you the independence to run your mortgage business your way with the resources, infrastructure and technology you need to be successful in today’s mortgage industry.",
          "observed_at": "2024-07-03T22:16:44.000Z",
          "evidence": "https://web.archive.org/web/20240703221644/https://www.morty.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The world’s most flexible mortgage solution",
          "subhead": "Morty’s platform gives you the independence to run your mortgage business your way with the resources, infrastructure and technology you need to be successful in today’s mortgage industry.",
          "observed_at": "2025-01-15T01:52:22.000Z",
          "evidence": "https://web.archive.org/web/20250115015222/https://www.morty.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The world’s most flexible mortgage solution",
      "subhead": "Morty’s platform gives you the independence to run your mortgage business your way with the resources, infrastructure and technology you need to be successful in today’s mortgage industry.",
      "from": "2024-07-03T22:16:44.000Z",
      "to": "2025-01-15T01:52:22.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250115015222/https://www.morty.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-03T22:16:44.000Z",
          "to": "2025-01-15T01:52:22.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:44:22.965Z",
      "variants": [
        {
          "headline": "Your mortgage business, powered by Morty.",
          "subhead": "Morty’s platform gives you the independence to run your mortgage business your way with the resources, infrastructure and technology you need to be successful in today’s mortgage industry.",
          "observed_at": "2026-01-03T04:21:35.000Z",
          "evidence": "https://web.archive.org/web/20260103042135/https://www.morty.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your mortgage business, powered by Morty.",
          "subhead": "Morty’s platform gives you the independence to run your mortgage business your way with the resources, infrastructure and technology you need to be successful in today’s mortgage industry.",
          "observed_at": "2026-11-06T17:44:22.965Z",
          "evidence": "https://www.morty.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your mortgage business, powered by Morty.",
      "subhead": "Morty’s platform gives you the independence to run your mortgage business your way with the resources, infrastructure and technology you need to be successful in today’s mortgage industry.",
      "from": "2026-01-03T04:21:35.000Z",
      "to": "2026-11-06T17:44:22.965Z",
      "captures": 2,
      "evidence": "https://www.morty.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-03T04:21:35.000Z",
          "to": "2026-11-06T17:44:22.965Z"
        }
      },
      "current": true
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      "before_evidence": "https://web.archive.org/web/20230714141530/https://www.morty.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your home base for home financing.” to “The world’s most flexible mortgage solution”.",
      "between": {
        "from": "2023-07-14T14:15:30.000Z",
        "to": "2024-07-03T22:16:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703221644/https://www.morty.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-ebd645af30a79ffcabb68aac5e33051e47b46c7b3566b84a9ab6b3103024c0d2:0da9b55ace6daf376e8ea3c9ae1c13a42c9851a001e9ae015cf54a0655a86972:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230714141530/https://www.morty.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-07-14T14:15:30.000Z",
        "to": "2024-07-03T22:16:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703221644/https://www.morty.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-cc0cbb3287402b0ec968b3f1e3f73ab3e7ab8a5e0b36a654d2303a0c746b38f5:3b338cb510714f41388114bc70be5c55bcb4b3b0ec9a80b91fc12eef35986bc2:headline:d46ac50c57851bab",
      "before_evidence": "https://web.archive.org/web/20250115015222/https://www.morty.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The world’s most flexible mortgage solution” to “Your mortgage business, powered by Morty.”.",
      "between": {
        "from": "2025-01-15T01:52:22.000Z",
        "to": "2026-01-03T04:21:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103042135/https://www.morty.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Morty” company record, https://startuphistory.org/c/morty.com"
}