{
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        {
          "headline": "Website A/B and Multivariate Testing, Targeting & Personalization | Monetate",
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          "subhead": "Monetate empowers you with the big data insights, ecommerce personalization, merchandising, testing, analytics, and expertise that you need to anticipate and…",
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      "variants": [
        {
          "headline": "Make Ecommerce Profitable and Personal",
          "subhead": "Monetate is the #1 personalization platform and consultancy designed to help ecommerce and digital businesses scale KPIs and wow customers.",
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      "variants": [
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          "evidence": "https://web.archive.org/web/20260712062302/https://monetate.com/",
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          "subhead": "Monetate is the #1 experience optimization platform designed to help enterprise brands and digital businesses scale KPIs and wow customers.",
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          "evidence": "https://monetate.com/",
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      "kind": "headline",
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        "to": "2012-01-01T19:49:13.000Z"
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      "kind": "hiring",
      "label": "Hiring",
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        "to": "2012-01-01T19:49:13.000Z"
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      "evidence": "https://web.archive.org/web/20120101194913/http://monetate.com:80/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-careers-page"
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    {
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make Ecommerce Profitable and Personal” to “The Future of Digital Experience is Here”.",
      "between": {
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        "to": "2026-07-12T06:23:02.000Z"
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Monetate SiteSpect” company record, https://startuphistory.org/c/monetate.com"
}