{
  "company": {
    "name": "Molecular You",
    "website": "https://molecularyou.com/",
    "record": "https://startuphistory.org/c/molecularyou.com"
  },
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  "baseline": {
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    "observed_at": "2018-08-25T08:55:30.000Z",
    "headline": "Get the full picture of your health",
    "description": "Take control of your health - with a preventive health assessment and personal diet and exercise plan. We analyze your genetics, metabolites, proteins, nutrients and toxins - for the full picture.",
    "evidence": "https://web.archive.org/web/20180825085530/https://molecularyou.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:44:22.965Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-08-25T08:55:30.000Z",
      "variants": [
        {
          "headline": "Get the full picture of your health",
          "subhead": "Take control of your health - with a preventive health assessment and personal diet and exercise plan. We analyze your genetics, metabolites, proteins, nutrients and toxins - for the full picture.",
          "observed_at": "2018-08-25T08:55:30.000Z",
          "evidence": "https://web.archive.org/web/20180825085530/https://molecularyou.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get the full picture of your health",
      "subhead": "Take control of your health - with a preventive health assessment and personal diet and exercise plan. We analyze your genetics, metabolites, proteins, nutrients and toxins - for the full picture.",
      "from": "2018-08-25T08:55:30.000Z",
      "to": "2018-08-25T08:55:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180825085530/https://molecularyou.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-25T08:55:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-19T20:42:26.000Z",
      "variants": [
        {
          "headline": "Take control of your health",
          "subhead": "Take control of your health - with a preventive health assessment and personal diet and exercise plan. We analyze your genetics, metabolites, proteins, nutrients and toxins - for the full picture.",
          "observed_at": "2019-07-19T20:42:26.000Z",
          "evidence": "https://web.archive.org/web/20190719204226/https://molecularyou.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Take control of your health",
      "subhead": "Take control of your health - with a preventive health assessment and personal diet and exercise plan. We analyze your genetics, metabolites, proteins, nutrients and toxins - for the full picture.",
      "from": "2019-07-19T20:42:26.000Z",
      "to": "2019-07-19T20:42:26.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2020-09-24T07:37:43.000Z",
      "variants": [
        {
          "headline": "Introducing: The Reduce Risk Project",
          "subhead": "Take the guesswork out of your diet and workouts. Get a personalized nutrition and fitness plan based on your personal, precision biomarkers.",
          "observed_at": "2020-09-24T07:37:43.000Z",
          "evidence": "https://web.archive.org/web/20200924073743/https://molecularyou.com/",
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        }
      ],
      "headline": "Introducing: The Reduce Risk Project",
      "subhead": "Take the guesswork out of your diet and workouts. Get a personalized nutrition and fitness plan based on your personal, precision biomarkers.",
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      "to": "2020-09-24T07:37:43.000Z",
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      "evidence": "https://web.archive.org/web/20200924073743/https://molecularyou.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T12:20:14.000Z",
      "variants": [
        {
          "headline": "Redefining Health Intelligence",
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        {
          "headline": "Your health, in context.",
          "subhead": "Advanced biomarker testing that delivers personalized insights for early disease risk, lifestyle guidance & proactive health management.",
          "observed_at": "2026-07-12T12:20:14.000Z",
          "evidence": "https://web.archive.org/web/20260712122014/https://www.molecularyou.com/",
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      ],
      "headline": "Your health, in context.",
      "subhead": "Advanced biomarker testing that delivers personalized insights for early disease risk, lifestyle guidance & proactive health management.",
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      "evidence_kind": "internet_archive",
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        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:44:22.965Z",
      "variants": [
        {
          "headline": "See what standard bloodwork misses.",
          "subhead": "Advanced biomarker testing that delivers personalized insights for early disease risk, lifestyle guidance & proactive health management.",
          "observed_at": "2026-11-06T17:44:22.965Z",
          "evidence": "https://www.molecularyou.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "See what standard bloodwork misses.",
      "subhead": "Advanced biomarker testing that delivers personalized insights for early disease risk, lifestyle guidance & proactive health management.",
      "from": "2026-11-06T17:44:22.965Z",
      "to": "2026-11-06T17:44:22.965Z",
      "captures": 1,
      "evidence": "https://www.molecularyou.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence": "https://web.archive.org/web/20160523052404/http://molecularyou.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-05-23T05:24:04.000Z",
        "to": "2018-08-25T08:55:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20180825085530/https://molecularyou.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "id": "page-41da3f06c05e00999c67f33d0354d12b1edb648697d1f9c967ab757ccba09a37:94ccf128f712a69155a7dc49a1fe41d227d3732db7cda33e46f6bec9c255fbc9:headline:556a5a256c26bded",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get the full picture of your health” to “Take control of your health”.",
      "between": {
        "from": "2018-08-25T08:55:30.000Z",
        "to": "2019-07-19T20:42:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20190719204226/https://molecularyou.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20190719204226/https://molecularyou.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take control of your health” to “Introducing: The Reduce Risk Project”.",
      "between": {
        "from": "2019-07-19T20:42:26.000Z",
        "to": "2020-09-24T07:37:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20200924073743/https://molecularyou.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "id": "page-45cc093dd0cc5e783ae828d7ffafe2fc3352ee0954f412adc0c804876425c444:b0a689bc9849cb82f8b42a1b05be2c2597ea2ec2cc808f87dadea32dbae91bf4:headline:ab62d4da3d790de5",
      "before_evidence": "https://web.archive.org/web/20200924073743/https://molecularyou.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Introducing: The Reduce Risk Project” to “Redefining Health Intelligence”.",
      "between": {
        "from": "2020-09-24T07:37:43.000Z",
        "to": "2022-01-18T16:06:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20220118160634/https://molecularyou.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-b0a689bc9849cb82f8b42a1b05be2c2597ea2ec2cc808f87dadea32dbae91bf4:366b72b42b6516e16d9aa5d1ac15077908139911e1a2796f93075d45658f3336:headline:70efae26a92f1171",
      "before_evidence": "https://web.archive.org/web/20220118160634/https://molecularyou.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Redefining Health Intelligence” to “Get a clearer”.",
      "between": {
        "from": "2022-01-18T16:06:34.000Z",
        "to": "2023-01-14T09:06:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230114090653/https://www.molecularyou.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-366b72b42b6516e16d9aa5d1ac15077908139911e1a2796f93075d45658f3336:93ccfc1579d4f00b123d48094832e926e024e68b129a4a9ffa223f7882e03462:hiring:6b1fbad0079a0ba1",
      "before_evidence": "https://web.archive.org/web/20230114090653/https://www.molecularyou.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on BambooHR.",
      "between": {
        "from": "2023-01-14T09:06:53.000Z",
        "to": "2024-01-17T08:04:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20240117080449/https://www.molecularyou.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 7,
      "id": "page-39df3381106450a9c32ced78a3e1984f4d8726ce53dae04c89dd0c3e8f1ceee4:7a4e304b10fb7a3e19cbff1b284c2d29ae92f51739f38976ced675040bbbefc7:headline:9db766a88a25fd9b",
      "before_evidence": "https://web.archive.org/web/20260712122014/https://www.molecularyou.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your health, in context.” to “See what standard bloodwork misses.”.",
      "between": {
        "from": "2026-07-12T12:20:14.000Z",
        "to": "2026-11-06T17:44:22.965Z"
      },
      "evidence": "https://www.molecularyou.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Molecular You revises homepage messaging and adds job board",
    "summary": "Molecular You reports several changes to its homepage health messaging and the addition of career-related pages. The latest reported homepage change emphasizes what standard bloodwork may miss.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Molecular You changed its homepage headline from “Your health, in context.” to “See what standard bloodwork misses.”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between January 2023 and January 2024, Molecular You opened a job board on BambooHR.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between January 2022 and January 2023, Molecular You changed its homepage headline from “Redefining Health Intelligence” to “Get a clearer”.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "The homepage headline changes reported between August 2018 and November 2026 are consistent with ongoing refinements to how Molecular You presents its health-related offering.",
        "kind": "interpretation",
        "changes": [
          2,
          3,
          4,
          5,
          7
        ]
      }
    ],
    "written_at": "2026-11-07T20:34:14.897Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Molecular You” company record, https://startuphistory.org/c/molecularyou.com"
}