{
  "company": {
    "name": "MoEngage, Inc.",
    "website": "https://moengage.com/",
    "record": "https://startuphistory.org/c/moengage.com"
  },
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  "live_status": null,
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        {
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      ],
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      "variants": [
        {
          "headline": "MoEngage is a Leader",
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          "subhead": "Execute your omnichannel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.",
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      ],
      "headline": "MoEngage - Insights-led Customer Engagement Platform",
      "subhead": "Execute your omnichannel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.",
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      "variants": [
        {
          "headline": "Build Stronger Relationships With Your Customers",
          "subhead": "Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.",
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          "evidence": "https://web.archive.org/web/20250104025450/https://www.moengage.com/",
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        }
      ],
      "headline": "Build Stronger Relationships With Your Customers",
      "subhead": "Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.",
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      "to": "2025-01-04T02:54:50.000Z",
      "captures": 1,
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    },
    {
      "quote_observed_at": "2026-11-06T17:44:22.965Z",
      "variants": [
        {
          "headline": "The Agentic Customer Engagement Platform",
          "subhead": "Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.",
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          "evidence": "https://web.archive.org/web/20260705235949/https://www.moengage.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "The Agentic Customer Engagement Platform",
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      ],
      "headline": "The Agentic Customer Engagement Platform",
      "subhead": "Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.",
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      "to": "2026-11-06T17:44:22.965Z",
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          "to": "2026-11-06T17:44:22.965Z"
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      },
      "evidence": "https://web.archive.org/web/20160103014831/http://moengage.com:80/",
      "evidence_kind": "internet_archive",
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        "to": "2016-01-03T01:48:31.000Z"
      },
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    {
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      "kind": "gtm",
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      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
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        "to": "2017-04-25T10:14:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20170425101401/http://moengage.com:80/?",
      "evidence_kind": "internet_archive",
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    },
    {
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Powered by the Most Advanced User Intelligence platform, personalizing experience for each user.” to “Marketing that proactively engages users across channels”.",
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        "from": "2017-04-25T10:14:01.000Z",
        "to": "2018-08-18T16:03:16.000Z"
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      "evidence": "https://web.archive.org/web/20180818160316/https://www.moengage.com/",
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      "before_evidence": "https://web.archive.org/web/20170425101401/http://moengage.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2017-04-25T10:14:01.000Z",
        "to": "2018-08-18T16:03:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20180818160316/https://www.moengage.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Marketing that proactively engages users across channels” to “Related Resources”.",
      "between": {
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        "to": "2020-01-12T03:27:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200112032720/https://www.moengage.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Related Resources” to “MoEngage is a Leader”.",
      "between": {
        "from": "2020-01-12T03:27:20.000Z",
        "to": "2021-01-06T06:06:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20210106060639/https://www.moengage.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-469cc33381c4dd014e3de65c0edc9497a4a23ef6c4d25f7a98d5fb4388879d4f:434c0dbfa35d193ee6284649c06475e665115044aac9501eb7c6a3f35923024d:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20210106060639/https://www.moengage.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2021-01-06T06:06:39.000Z",
        "to": "2022-07-01T12:36:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701123652/https://www.moengage.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-66559d543a8310f2f743a4da8b6003fbd6d57ea0d574d87b8ced2d3dd831fb12:3164e483334cf106dbea257919d5fc2b0385d2c8f13fb74e35b75d02b5e5b55f:customers_added:a90c27cc5b43ae02",
      "before_evidence": "https://web.archive.org/web/20250104025450/https://www.moengage.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Swiggy, TATA NEU, Caribou Coffee, Beem and Fastic.",
      "between": {
        "from": "2025-01-04T02:54:50.000Z",
        "to": "2026-07-05T23:59:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705235949/https://www.moengage.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-66559d543a8310f2f743a4da8b6003fbd6d57ea0d574d87b8ced2d3dd831fb12:3164e483334cf106dbea257919d5fc2b0385d2c8f13fb74e35b75d02b5e5b55f:headline:8d8c855df275a6d8",
      "before_evidence": "https://web.archive.org/web/20250104025450/https://www.moengage.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build Stronger Relationships With Your Customers” to “The Agentic Customer Engagement Platform”.",
      "between": {
        "from": "2025-01-04T02:54:50.000Z",
        "to": "2026-07-05T23:59:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705235949/https://www.moengage.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MoEngage, Inc.” company record, https://startuphistory.org/c/moengage.com"
}