{
  "company": {
    "name": "Mixpanel",
    "website": "https://mixpanel.com/",
    "record": "https://startuphistory.org/c/mixpanel.com"
  },
  "status": null,
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  "baseline": {
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    "observed_at": "2010-01-06T04:43:14.000Z",
    "headline": null,
    "description": "Mixpanel is a real-time analytics service that can help you understand how people interact with your web application. Try our funnel analysis tool!",
    "evidence": "https://web.archive.org/web/20100106044314/http://mixpanel.com:80/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:42:59.279Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Real-time event tracking. Measure actions, not page views.",
          "subhead": "Mixpanel is a real-time analytics service that can help you understand how people interact with your web application. Try our funnel analysis tool!",
          "observed_at": "2011-07-02T15:33:22.000Z",
          "evidence": "https://web.archive.org/web/20110702153322/http://mixpanel.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Actions speak louder than page views.",
          "subhead": "Mixpanel is the most advanced analytics platform in the world for mobile & web.",
          "observed_at": "2013-01-13T03:33:44.000Z",
          "evidence": "https://web.archive.org/web/20130113033344/https://mixpanel.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Actions speak louder than page views.",
          "subhead": "Mixpanel is the most advanced analytics platform in the world for mobile & web.",
          "observed_at": "2014-07-08T20:51:14.000Z",
          "evidence": "https://web.archive.org/web/20140708205114/https://mixpanel.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Actions speak louder than page views.",
          "subhead": "Learn how people use your app with the world's most advanced mobile & web analytics. Try it for free.",
          "observed_at": "2016-07-08T14:03:43.000Z",
          "evidence": "https://web.archive.org/web/20160708140343/https://mixpanel.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Actions speak louder than page views.",
      "subhead": "Learn how people use your app with the world's most advanced mobile & web analytics. Try it for free.",
      "from": "2011-07-02T15:33:22.000Z",
      "to": "2016-07-08T14:03:43.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20160708140343/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2016-07-08T14:03:43.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-01-04T14:28:28.000Z",
      "variants": [
        {
          "headline": "Product analytics for product people",
          "subhead": "Learn how people use your product with the world's most advanced mobile and web analytics. Try it for free.",
          "observed_at": "2018-01-04T14:28:28.000Z",
          "evidence": "https://web.archive.org/web/20180104142828/https://mixpanel.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Product analytics for product people",
      "subhead": "Learn how people use your product with the world's most advanced mobile and web analytics. Try it for free.",
      "from": "2018-01-04T14:28:28.000Z",
      "to": "2018-01-04T14:28:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180104142828/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-01-04T14:28:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-01T23:45:03.000Z",
      "variants": [
        {
          "headline": "Grow your business by learning why users convert, engage, and retain",
          "subhead": "Get valuable customers insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.",
          "observed_at": "2019-07-01T23:45:03.000Z",
          "evidence": "https://web.archive.org/web/20190701234503/https://mixpanel.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Grow your business by learning why users convert, engage, and retain",
      "subhead": "Get valuable customers insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.",
      "from": "2019-07-01T23:45:03.000Z",
      "to": "2019-07-01T23:45:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190701234503/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-01T23:45:03.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-06T14:59:59.000Z",
      "variants": [
        {
          "headline": "Build Better Products",
          "subhead": "Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.",
          "observed_at": "2021-01-01T04:44:46.000Z",
          "evidence": "https://web.archive.org/web/20210101044446/https://mixpanel.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build Better Products",
          "subhead": "Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free.",
          "observed_at": "2022-07-06T14:59:59.000Z",
          "evidence": "https://web.archive.org/web/20220706145959/https://mixpanel.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build Better Products",
      "subhead": "Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free.",
      "from": "2021-01-01T04:44:46.000Z",
      "to": "2022-07-06T14:59:59.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220706145959/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2022-07-06T14:59:59.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:42:59.279Z",
      "variants": [
        {
          "headline": "Build like your customers are right beside you",
          "subhead": "Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.",
          "observed_at": "2026-11-06T17:42:59.279Z",
          "evidence": "https://mixpanel.com/home/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Build like your customers are right beside you",
      "subhead": "Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.",
      "from": "2026-11-06T17:42:59.279Z",
      "to": "2026-11-06T17:42:59.279Z",
      "captures": 1,
      "evidence": "https://mixpanel.com/home/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:42:59.279Z"
      },
      "current": true
    }
  ],
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      "before_evidence": "https://web.archive.org/web/20081224143902/http://www.mixpanel.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2008-12-24T14:39:02.000Z",
        "to": "2010-01-06T04:43:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20100106044314/http://mixpanel.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-78796ba77cb644c90c4c2a1414b0ff1939df02e5470f9bb7363e0bea16ce0913:86545d4a8e3d9cbee684e07846c4b9270b9bd186279782ec0ba1189b0bfff3a7:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20100106044314/http://mixpanel.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2010-01-06T04:43:14.000Z",
        "to": "2011-07-02T15:33:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20110702153322/http://mixpanel.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "classifier-86545d4a8e3d9cbee684e07846c4b9270b9bd186279782ec0ba1189b0bfff3a7:42f6f72b7474feecf669b7a7e519e56a9ef80eaf3587449cdfe3251a009ecd63:repositioning",
      "before_evidence": "https://web.archive.org/web/20110702153322/http://mixpanel.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Real-time event tracking. Measure actions, not page views.” to “Actions speak louder than page views.”.",
      "between": {
        "from": "2011-07-02T15:33:22.000Z",
        "to": "2013-01-13T03:33:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20130113033344/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-42f6f72b7474feecf669b7a7e519e56a9ef80eaf3587449cdfe3251a009ecd63:83b6084ce92ba7a595a88fe3598ba4f4311e0451c5b534b0f4d80907048a2909:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20130113033344/https://mixpanel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2013-01-13T03:33:44.000Z",
        "to": "2014-07-08T20:51:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20140708205114/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "classifier-4088dcf09ddb8ac04bb1291913951ff162f7d4eaea02fd12611e809fc88ff7eb:a4c954039d5e711c40155a4507b3b28a3b728f47fc688738cf83d40ff79ba7f7:repositioning",
      "before_evidence": "https://web.archive.org/web/20160708140343/https://mixpanel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Actions speak louder than page views.” to “Product analytics for product people”.",
      "between": {
        "from": "2016-07-08T14:03:43.000Z",
        "to": "2018-01-04T14:28:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104142828/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-a4c954039d5e711c40155a4507b3b28a3b728f47fc688738cf83d40ff79ba7f7:6f7aea76be9016ebd8e082bfb09325d64667e1caccea8f7e3e258147861dc9eb:headline:ce16fc13ab9139dc",
      "before_evidence": "https://web.archive.org/web/20180104142828/https://mixpanel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Product analytics for product people” to “Grow your business by learning why users convert, engage, and retain”.",
      "between": {
        "from": "2018-01-04T14:28:28.000Z",
        "to": "2019-07-01T23:45:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20190701234503/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-6f7aea76be9016ebd8e082bfb09325d64667e1caccea8f7e3e258147861dc9eb:d41e60ea9416f7eb5d0b7d8aafe83e1147cb9acdeaa7777810a7fc8649c2c6e0:headline:4dcad7075c4a2b1e",
      "before_evidence": "https://web.archive.org/web/20190701234503/https://mixpanel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Grow your business by learning why users convert, engage, and retain” to “Build Better Products”.",
      "between": {
        "from": "2019-07-01T23:45:03.000Z",
        "to": "2021-01-01T04:44:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20210101044446/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-d41e60ea9416f7eb5d0b7d8aafe83e1147cb9acdeaa7777810a7fc8649c2c6e0:191eebc156169123ffd2e787c27e469e6d890426159976448b8c7c52ba9d7179:logos:846dcd9c035566f1",
      "before_evidence": "https://web.archive.org/web/20210101044446/https://mixpanel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: mixpanel-dashboard-homepage, -docusign, uber-, rakuten-viber-, Yelp, -godaddy, BuzzFeed, -expedia and 3 more.",
      "between": {
        "from": "2021-01-01T04:44:46.000Z",
        "to": "2022-07-06T14:59:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20220706145959/https://mixpanel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "classifier-191eebc156169123ffd2e787c27e469e6d890426159976448b8c7c52ba9d7179:15324560fdaecad086422142f6f652f5168803e11bef6dbcfcba6d122d5f599c:repositioning",
      "before_evidence": "https://web.archive.org/web/20220706145959/https://mixpanel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Build Better Products” to “Build like your customers are right beside you”.",
      "between": {
        "from": "2022-07-06T14:59:59.000Z",
        "to": "2026-11-06T17:42:59.279Z"
      },
      "evidence": "https://mixpanel.com/home/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mixpanel” company record, https://startuphistory.org/c/mixpanel.com"
}