{
  "company": {
    "name": "Mixmax",
    "website": "https://mixmax.com/",
    "record": "https://startuphistory.org/c/mixmax.com"
  },
  "status": null,
  "history_since": "2008-08-17T10:47:13.000Z",
  "baseline": {
    "snapshot_id": "43c13a71bc6e06b30cee3c9dc8fc5202bea6a0b403ca05d10a80a61a81a31f38",
    "observed_at": "2008-08-17T10:47:13.000Z",
    "headline": "MixMax.com",
    "description": "mixmax.com",
    "evidence": "https://web.archive.org/web/20080817104713/http://www.mixmax.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:42:59.279Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-01-11T01:36:57.000Z",
      "variants": [
        {
          "headline": "MixMax.com",
          "subhead": "mixmax.com",
          "observed_at": "2008-08-17T10:47:13.000Z",
          "evidence": "https://web.archive.org/web/20080817104713/http://www.mixmax.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "mixmax.com",
          "subhead": "mixmax.com is your first and best source for information about tv,tv online,videos,multimedia. Here you will also find topics relating to issues of general interest. We hope you find what you are look",
          "observed_at": "2012-05-08T00:52:10.000Z",
          "evidence": "https://web.archive.org/web/20120508005210/http://www.mixmax.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "mixmax.com",
          "subhead": "mixmax.com is your first and best source for information about tv,tv online,videos,multimedia. Here you will also find topics relating to issues of general interest. We hope you find what you are look",
          "observed_at": "2014-01-11T01:36:57.000Z",
          "evidence": "https://web.archive.org/web/20140111013657/http://mixmax.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "mixmax.com",
      "subhead": "mixmax.com is your first and best source for information about tv,tv online,videos,multimedia. Here you will also find topics relating to issues of general interest. We hope you find what you are look",
      "from": "2008-08-17T10:47:13.000Z",
      "to": "2014-01-11T01:36:57.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20140111013657/http://mixmax.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-08-17T10:47:13.000Z",
          "to": "2014-01-11T01:36:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-13T14:12:36.000Z",
      "variants": [
        {
          "headline": "Email Marketing, Sales Engagement & Automation Platform - Gmail for Small Business",
          "subhead": "Send engaging emails with instant scheduling, email tracking, polls, and surveys right in your Gmail.",
          "observed_at": "2019-07-01T13:17:58.000Z",
          "evidence": "https://web.archive.org/web/20190701131758/https://mixmax.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Email for Closers",
          "subhead": "A feature-rich email app that extends Gmail's functionality and delivers enhanced productivity for customer-facing teams",
          "observed_at": "2021-01-13T14:12:36.000Z",
          "evidence": "https://web.archive.org/web/20210113141236/https://www.mixmax.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Email for Closers",
      "subhead": "A feature-rich email app that extends Gmail's functionality and delivers enhanced productivity for customer-facing teams",
      "from": "2019-07-01T13:17:58.000Z",
      "to": "2021-01-13T14:12:36.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210113141236/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-07-01T13:17:58.000Z",
          "to": "2021-01-13T14:12:36.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-01T17:57:00.000Z",
      "variants": [
        {
          "headline": "The #1 Sales Engagement Platform for Gmail",
          "subhead": "Mixmax is the best sales engagement platform for Gmail. Automate and personalize your cold email outreach and prospecting with Mixmax and win more replies.",
          "observed_at": "2023-01-01T17:57:00.000Z",
          "evidence": "https://web.archive.org/web/20230101175700/https://www.mixmax.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The #1 Sales Engagement Platform for Gmail",
      "subhead": "Mixmax is the best sales engagement platform for Gmail. Automate and personalize your cold email outreach and prospecting with Mixmax and win more replies.",
      "from": "2023-01-01T17:57:00.000Z",
      "to": "2023-01-01T17:57:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230101175700/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-01T17:57:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-04T00:19:02.000Z",
      "variants": [
        {
          "headline": "No more spray and pray",
          "subhead": "Engage prospects and customers without spray and pray. Build personalized, engaging sequences that drive revenue and save time.",
          "observed_at": "2024-07-04T00:19:02.000Z",
          "evidence": "https://web.archive.org/web/20240704001902/https://www.mixmax.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "No more spray and pray",
      "subhead": "Engage prospects and customers without spray and pray. Build personalized, engaging sequences that drive revenue and save time.",
      "from": "2024-07-04T00:19:02.000Z",
      "to": "2024-07-04T00:19:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240704001902/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-04T00:19:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-08T20:36:39.000Z",
      "variants": [
        {
          "headline": "Easy, automated email follow-up",
          "subhead": "Easy, automated email follow-up that works right where you already are — your inbox. Mixmax sends the right follow-up at the right time, with sequences and AI inside Gmail.",
          "observed_at": "2026-07-08T20:36:39.000Z",
          "evidence": "https://web.archive.org/web/20260708203639/https://www.mixmax.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Easy, automated email follow-up",
      "subhead": "Easy, automated email follow-up that works right where you already are — your inbox. Mixmax sends the right follow-up at the right time, with sequences and AI inside Gmail.",
      "from": "2026-07-08T20:36:39.000Z",
      "to": "2026-07-08T20:36:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260708203639/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-08T20:36:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:42:59.279Z",
      "variants": [
        {
          "headline": "Mixmax runs every conversation you’ve started. Inside your Gmail.",
          "subhead": "Follow up and follow through from your Gmail: personalized sequences, per-person tracking, tasks, and one-click booking. Free to start — no credit card.",
          "observed_at": "2026-11-06T17:42:59.279Z",
          "evidence": "https://www.mixmax.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Mixmax runs every conversation you’ve started. Inside your Gmail.",
      "subhead": "Follow up and follow through from your Gmail: personalized sequences, per-person tracking, tasks, and one-click booking. Free to start — no credit card.",
      "from": "2026-11-06T17:42:59.279Z",
      "to": "2026-11-06T17:42:59.279Z",
      "captures": 1,
      "evidence": "https://www.mixmax.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:42:59.279Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d25867d66fcd990120e99c3aa0ba356e5a38ec3f539e37a5974f073fee12b2e4:8a55f2e70c9ec154ca350e7b13db6475ec7b33313d2f1e029797d63e4eaa5f16:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20140111013657/http://mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-01-11T01:36:57.000Z",
        "to": "2016-01-10T14:43:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20160110144350/https://mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-d25867d66fcd990120e99c3aa0ba356e5a38ec3f539e37a5974f073fee12b2e4:8a55f2e70c9ec154ca350e7b13db6475ec7b33313d2f1e029797d63e4eaa5f16:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20140111013657/http://mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-01-11T01:36:57.000Z",
        "to": "2016-01-10T14:43:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20160110144350/https://mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-8a55f2e70c9ec154ca350e7b13db6475ec7b33313d2f1e029797d63e4eaa5f16:998cb6ae66daad49ba1bb24e0226eb53a446d25e495b768eca5f6eb8530556d2:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20160110144350/https://mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2016-01-10T14:43:50.000Z",
        "to": "2017-08-01T20:06:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20170801200612/https://mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-e8f23f9ad39454b83e8f63a94243bc8d62ccce573684f06869686c69a772d887:7a2ec3dcfb01a527b1c2043c0324ef55bac9304983a6d04d57549cd341120091:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20190701131758/https://mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2019-07-01T13:17:58.000Z",
        "to": "2021-01-13T14:12:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20210113141236/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 5,
      "id": "page-7a2ec3dcfb01a527b1c2043c0324ef55bac9304983a6d04d57549cd341120091:efd25aae441dabaed2c0260e5517e2de27406825f1e354caaefb836efba8e643:customers_added:3e2d304984aaa422",
      "before_evidence": "https://web.archive.org/web/20210113141236/https://www.mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: gong-io-vector- -2022-cropped, Typeform Black-cropped, Canva new cropped, cameo- -vector-cropped, common-company- -meltwater-default and aircall_logo_default_rgb-cropped.",
      "between": {
        "from": "2021-01-13T14:12:36.000Z",
        "to": "2023-01-01T17:57:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101175700/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-7a2ec3dcfb01a527b1c2043c0324ef55bac9304983a6d04d57549cd341120091:efd25aae441dabaed2c0260e5517e2de27406825f1e354caaefb836efba8e643:headline:e392fea6935b041f",
      "before_evidence": "https://web.archive.org/web/20210113141236/https://www.mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Email for Closers” to “The #1 Sales Engagement Platform for Gmail”.",
      "between": {
        "from": "2021-01-13T14:12:36.000Z",
        "to": "2023-01-01T17:57:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101175700/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-efd25aae441dabaed2c0260e5517e2de27406825f1e354caaefb836efba8e643:eafec43c65a31126badc8eb32fc26f437aa33a6cc3a4e4b2947a88e25ee21f5d:customers_added:94b3af0eae941b94",
      "before_evidence": "https://web.archive.org/web/20230101175700/https://www.mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Get started for free, Request a demo, MixMax-Animate-homepage-Aug23-sm-v2, Canva, Gong, Typeform, Meltwater, Cameo and 1 more.",
      "between": {
        "from": "2023-01-01T17:57:00.000Z",
        "to": "2024-07-04T00:19:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704001902/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-efd25aae441dabaed2c0260e5517e2de27406825f1e354caaefb836efba8e643:eafec43c65a31126badc8eb32fc26f437aa33a6cc3a4e4b2947a88e25ee21f5d:headline:926aade95ebf02f4",
      "before_evidence": "https://web.archive.org/web/20230101175700/https://www.mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The #1 Sales Engagement Platform for Gmail” to “No more spray and pray”.",
      "between": {
        "from": "2023-01-01T17:57:00.000Z",
        "to": "2024-07-04T00:19:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704001902/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-eafec43c65a31126badc8eb32fc26f437aa33a6cc3a4e4b2947a88e25ee21f5d:b39c9e83bda1b2ea8536d7ea51a5485b995beb7bd006338b4f71803c8887a9e9:customers_added:cae5e3a7018d7aa3",
      "before_evidence": "https://web.archive.org/web/20240704001902/https://www.mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Brex, Atrium, Hostfully, DataDog, Insightly and VaynerMedia.",
      "between": {
        "from": "2024-07-04T00:19:02.000Z",
        "to": "2026-07-08T20:36:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708203639/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-eafec43c65a31126badc8eb32fc26f437aa33a6cc3a4e4b2947a88e25ee21f5d:b39c9e83bda1b2ea8536d7ea51a5485b995beb7bd006338b4f71803c8887a9e9:headline:bb0461236cc9350e",
      "before_evidence": "https://web.archive.org/web/20240704001902/https://www.mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “No more spray and pray” to “Easy, automated email follow-up”.",
      "between": {
        "from": "2024-07-04T00:19:02.000Z",
        "to": "2026-07-08T20:36:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708203639/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-eafec43c65a31126badc8eb32fc26f437aa33a6cc3a4e4b2947a88e25ee21f5d:b39c9e83bda1b2ea8536d7ea51a5485b995beb7bd006338b4f71803c8887a9e9:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240704001902/https://www.mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-04T00:19:02.000Z",
        "to": "2026-07-08T20:36:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708203639/https://www.mixmax.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 12,
      "id": "page-b39c9e83bda1b2ea8536d7ea51a5485b995beb7bd006338b4f71803c8887a9e9:f30d4b0e660495d256f722eab3f635c7d60cc003f3105e03e1b9a78e1dd3dfb8:headline:b4cc57aa4331d57e",
      "before_evidence": "https://web.archive.org/web/20260708203639/https://www.mixmax.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Easy, automated email follow-up” to “Mixmax runs every conversation you’ve started. Inside your Gmail.”.",
      "between": {
        "from": "2026-07-08T20:36:39.000Z",
        "to": "2026-11-06T17:42:59.279Z"
      },
      "evidence": "https://www.mixmax.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mixmax” company record, https://startuphistory.org/c/mixmax.com"
}