{
  "company": {
    "name": "Mito Health",
    "website": "https://mitohealth.com/",
    "record": "https://startuphistory.org/c/mitohealth.com"
  },
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    "headline": null,
    "description": "Hostway Corporation offers webhosting, e-commerce hosting, dedicated servers and domain name registrations for individuals, small businesses and large enterprises. Hostway Corporation provides Web hos",
    "evidence": "https://web.archive.org/web/20150801184142/http://mitohealth.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
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    {
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        {
          "headline": "Your medical team, dedicated to your health and performance",
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      "headline": "Your medical team, dedicated to your health and performance",
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      "to": "2023-03-24T03:08:35.000Z",
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      "variants": [
        {
          "headline": "Advanced health diagnostics with personalised health plans.",
          "subhead": "Advanced health screening and analytics with personalised health plans. Because your longest healthiest life shouldn't be left to chance. With easy to read results and in-depth insights.",
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      "headline": "Advanced health diagnostics with personalised health plans.",
      "subhead": "Advanced health screening and analytics with personalised health plans. Because your longest healthiest life shouldn't be left to chance. With easy to read results and in-depth insights.",
      "from": "2023-10-02T11:02:35.000Z",
      "to": "2023-10-02T11:02:35.000Z",
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      "evidence": "https://web.archive.org/web/20231002110235/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "variants": [
        {
          "headline": "Take charge of your health with Mito",
          "subhead": "Advanced health screening and analytics with personalized action plans. Because your longest healthiest life shouldn't be left to chance. With easy to read results and in-depth insights.",
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      ],
      "headline": "Take charge of your health with Mito",
      "subhead": "Advanced health screening and analytics with personalized action plans. Because your longest healthiest life shouldn't be left to chance. With easy to read results and in-depth insights.",
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      "to": "2024-08-07T15:09:49.000Z",
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      "evidence": "https://web.archive.org/web/20240807150949/https://mitohealth.com/",
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      "variants": [
        {
          "headline": "Make 2025 your healthiest year yet",
          "subhead": "Advanced health screening and analytics with personalized action plans. Because your longest healthiest life shouldn't be left to chance. With easy to read results and in-depth insights.",
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        }
      ],
      "headline": "Make 2025 your healthiest year yet",
      "subhead": "Advanced health screening and analytics with personalized action plans. Because your longest healthiest life shouldn't be left to chance. With easy to read results and in-depth insights.",
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      "to": "2025-01-15T06:18:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250115061841/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-15T06:18:41.000Z"
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      "quote_observed_at": "2025-07-08T02:06:27.000Z",
      "variants": [
        {
          "headline": "Yourhealth, decoded.",
          "subhead": "Better insights through blood work. Measure your current physical fitness, body composition, and blood markers related to optimizing performance and recovery to maximize your training.",
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          "evidence": "https://web.archive.org/web/20250708020627/https://mitohealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Yourhealth, decoded.",
      "subhead": "Better insights through blood work. Measure your current physical fitness, body composition, and blood markers related to optimizing performance and recovery to maximize your training.",
      "from": "2025-07-08T02:06:27.000Z",
      "to": "2025-07-08T02:06:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250708020627/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-08T02:06:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-05T01:42:47.000Z",
      "variants": [
        {
          "headline": "Clarityforyourhealth. N o w $ 75off.",
          "subhead": "Better insights through blood work. Measure your current physical fitness, body composition, and blood markers related to optimizing performance and recovery to maximize your training.",
          "observed_at": "2026-01-05T01:42:47.000Z",
          "evidence": "https://web.archive.org/web/20260105014247/https://mitohealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Clarityforyourhealth. N o w $ 75off.",
      "subhead": "Better insights through blood work. Measure your current physical fitness, body composition, and blood markers related to optimizing performance and recovery to maximize your training.",
      "from": "2026-01-05T01:42:47.000Z",
      "to": "2026-01-05T01:42:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260105014247/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-05T01:42:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-01T10:47:28.000Z",
      "variants": [
        {
          "headline": "Know what to test, and what to skip.",
          "subhead": "Answer a 60-second questionnaire and get an instant, personalized recommendation — which tests answer your question, which ones you can skip, and what it all costs.",
          "observed_at": "2026-07-01T10:47:28.000Z",
          "evidence": "https://web.archive.org/web/20260701104728/https://mitohealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Know what to test, and what to skip.",
      "subhead": "Answer a 60-second questionnaire and get an instant, personalized recommendation — which tests answer your question, which ones you can skip, and what it all costs.",
      "from": "2026-07-01T10:47:28.000Z",
      "to": "2026-07-01T10:47:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260701104728/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "current": false
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    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Stay ahead of your health",
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          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://mitohealth.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Stay ahead of your health",
      "subhead": "Answer a 60-second questionnaire and get an instant, personalized recommendation: which tests answer your question, which ones you can skip, and what it all costs.",
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      "to": "2026-11-06T17:41:31.438Z",
      "captures": 1,
      "evidence": "https://mitohealth.com/",
      "evidence_kind": "live_capture",
      "seen": {
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your medical team, dedicated to your health and performance” to “Advanced health diagnostics with personalised health plans.”.",
      "between": {
        "from": "2023-03-24T03:08:35.000Z",
        "to": "2023-10-02T11:02:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20231002110235/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
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    {
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
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        "to": "2023-10-02T11:02:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20231002110235/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Advanced health diagnostics with personalised health plans.” to “Take charge of your health with Mito”.",
      "between": {
        "from": "2023-10-02T11:02:35.000Z",
        "to": "2024-08-07T15:09:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20240807150949/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take charge of your health with Mito” to “Make 2025 your healthiest year yet”.",
      "between": {
        "from": "2024-08-07T15:09:49.000Z",
        "to": "2025-01-15T06:18:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250115061841/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
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    {
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      "id": "page-fb8a7237b3d126cd7cdfdd39316a341c741922f09fdfe42dc40f640220fd25c0:501c7f74833485a955ad4acdba38bc09abe8c61e0ee78a626c6348c3d31d2112:gtm:71fb5032b8ee999a",
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2024-08-07T15:09:49.000Z",
        "to": "2025-01-15T06:18:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250115061841/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 6,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make 2025 your healthiest year yet” to “Yourhealth, decoded.”.",
      "between": {
        "from": "2025-01-15T06:18:41.000Z",
        "to": "2025-07-08T02:06:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708020627/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "id": "page-e2d214af9206f1b390fac2c93e713a4eb37c7415c9c5647b780a8fd7c05d16d0:685fb467c732b4991b913ed2cc07fe73e76844a3b5e71be7768fd58b135de8e1:headline:b8eec0ab90100edb",
      "before_evidence": "https://web.archive.org/web/20250708020627/https://mitohealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Yourhealth, decoded.” to “Clarityforyourhealth. N o w $ 75off.”.",
      "between": {
        "from": "2025-07-08T02:06:27.000Z",
        "to": "2026-01-05T01:42:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260105014247/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-685fb467c732b4991b913ed2cc07fe73e76844a3b5e71be7768fd58b135de8e1:280b7c13bdc572b798cf1210aa0bb5c575d21776a9c45f6abb246084a00481f6:headline:fda21d7b0096076b",
      "before_evidence": "https://web.archive.org/web/20260105014247/https://mitohealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Clarityforyourhealth. N o w $ 75off.” to “Know what to test, and what to skip.”.",
      "between": {
        "from": "2026-01-05T01:42:47.000Z",
        "to": "2026-07-01T10:47:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701104728/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-685fb467c732b4991b913ed2cc07fe73e76844a3b5e71be7768fd58b135de8e1:280b7c13bdc572b798cf1210aa0bb5c575d21776a9c45f6abb246084a00481f6:pricing:82cd2503fa0e8398",
      "before_evidence": "https://web.archive.org/web/20260105014247/https://mitohealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $324 / year and $668 / year to $9 / mo and $9 / month.",
      "between": {
        "from": "2026-01-05T01:42:47.000Z",
        "to": "2026-07-01T10:47:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701104728/https://mitohealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 10,
      "id": "page-280b7c13bdc572b798cf1210aa0bb5c575d21776a9c45f6abb246084a00481f6:8d5862c3aac02404321dab9c193c1000640f236da68139befa08b2340cab3b9a:headline:e0bb915f42ddff4f",
      "before_evidence": "https://web.archive.org/web/20260701104728/https://mitohealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Know what to test, and what to skip.” to “Stay ahead of your health”.",
      "between": {
        "from": "2026-07-01T10:47:28.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://mitohealth.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-280b7c13bdc572b798cf1210aa0bb5c575d21776a9c45f6abb246084a00481f6:8d5862c3aac02404321dab9c193c1000640f236da68139befa08b2340cab3b9a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260701104728/https://mitohealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-07-01T10:47:28.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://mitohealth.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 12,
      "id": "page-280b7c13bdc572b798cf1210aa0bb5c575d21776a9c45f6abb246084a00481f6:8d5862c3aac02404321dab9c193c1000640f236da68139befa08b2340cab3b9a:pricing:9c44f231f612ab5f",
      "before_evidence": "https://web.archive.org/web/20260701104728/https://mitohealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $9 / mo and $9 / month to $9 / month and $9 / mo.",
      "between": {
        "from": "2026-07-01T10:47:28.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://mitohealth.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mito Health” company record, https://startuphistory.org/c/mitohealth.com"
}