{
  "company": {
    "name": "Minro",
    "website": "https://minro.com/",
    "record": "https://startuphistory.org/c/minro.com"
  },
  "status": null,
  "history_since": "2008-02-25T12:58:47.000Z",
  "baseline": {
    "snapshot_id": "1649450802f05520a5a0f239c61d5be65f175c5538138a881d8303b86882c49a",
    "observed_at": "2008-02-25T12:58:47.000Z",
    "headline": "minro.com",
    "description": "minro.com",
    "evidence": "https://web.archive.org/web/20080225125847/http://minro.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-06-07T00:01:44.000Z",
      "variants": [
        {
          "headline": "minro.com",
          "subhead": "minro.com",
          "observed_at": "2008-02-25T12:58:47.000Z",
          "evidence": "https://web.archive.org/web/20080225125847/http://minro.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Minro - minro.com",
          "subhead": null,
          "observed_at": "2010-05-17T15:02:29.000Z",
          "evidence": "https://web.archive.org/web/20100517150229/http://minro.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "minro.com",
          "subhead": "minro.com",
          "observed_at": "2013-06-13T23:19:12.000Z",
          "evidence": "https://web.archive.org/web/20130613231912/http://minro.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "minro.com",
          "subhead": "minro.com",
          "observed_at": "2014-07-01T07:16:11.000Z",
          "evidence": "https://web.archive.org/web/20140701071611/http://minro.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "minro.com",
          "subhead": "minro.com is available for purchase. Get in touch to discuss the possibilities!",
          "observed_at": "2018-07-12T03:28:40.000Z",
          "evidence": "https://web.archive.org/web/20180712032840/http://www.minro.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "minro.com",
          "subhead": "minro.com is available for purchase. Get in touch to discuss the possibilities!",
          "observed_at": "2019-06-07T00:01:44.000Z",
          "evidence": "https://web.archive.org/web/20190607000144/http://www.minro.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "minro.com",
      "subhead": "minro.com is available for purchase. Get in touch to discuss the possibilities!",
      "from": "2008-02-25T12:58:47.000Z",
      "to": "2019-06-07T00:01:44.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20190607000144/http://www.minro.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-02-25T12:58:47.000Z",
          "to": "2019-06-07T00:01:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T02:22:46.000Z",
      "variants": [
        {
          "headline": "Build products users don't want to leave.",
          "subhead": "Minro",
          "observed_at": "2026-06-17T15:56:40.000Z",
          "evidence": "https://web.archive.org/web/20260617155640/https://minro.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build products users don't want to leave.",
          "subhead": "Minro",
          "observed_at": "2026-07-12T02:22:46.000Z",
          "evidence": "https://web.archive.org/web/20260712022246/https://minro.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build products users don't want to leave.",
      "subhead": "Minro",
      "from": "2026-06-17T15:56:40.000Z",
      "to": "2026-07-12T02:22:46.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260712022246/https://minro.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-06-17T15:56:40.000Z",
          "to": "2026-07-12T02:22:46.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Customer success with founder energy.",
          "subhead": "Customer success with founder energy.",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://minro.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Customer success with founder energy.",
      "subhead": "Customer success with founder energy.",
      "from": "2026-11-06T17:41:31.438Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 1,
      "evidence": "https://minro.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:41:31.438Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c62a7c6021db124a2bb4c5e852651b96f3bb8880938a6e66c849ff18946b3366:88149a8d85ea1eca8c2767df53ba9b4c66c7ae5508fb35f7b2b8a75c15b5fee0:headline:0984d5c9246bf20c",
      "before_evidence": "https://web.archive.org/web/20260712022246/https://minro.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build products users don't want to leave.” to “Customer success with founder energy.”.",
      "between": {
        "from": "2026-07-12T02:22:46.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://minro.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Minro updates homepage headline",
    "summary": "Minro has updated the main message on its homepage, shifting how it presents its focus to visitors.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Minro changed its homepage headline from “Build products users don't want to leave.” to “Customer success with founder energy.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The new headline may suggest Minro is emphasizing customer success and a founder-style approach in its current positioning.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:39:43.338Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Minro” company record, https://startuphistory.org/c/minro.com"
}