{
  "company": {
    "name": "Mimica Automation",
    "website": "https://mimica.ai/",
    "record": "https://startuphistory.org/c/mimica.ai"
  },
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  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
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          "headline": "Scale your bot workforce.",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20230127083120/https://www.mimica.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scale your bot workforce.",
          "subhead": "Mimica is building AI that watches you do repetitive computer tasks and learns to execute them for you.",
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      ],
      "headline": "Scale your bot workforce.",
      "subhead": "Mimica is building AI that watches you do repetitive computer tasks and learns to execute them for you.",
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      "to": "2024-02-21T01:11:13.000Z",
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      "evidence": "https://web.archive.org/web/20240221011113/https://www.mimica.ai/",
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      "variants": [
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          "headline": "Your business transformation starts here",
          "subhead": "Mimica’s AI-powered task mining automates process discovery, generates as-is process maps, and prioritizes improvement and automation (RPA) opportunities.",
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          "evidence": "https://web.archive.org/web/20250116112648/https://www.mimica.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your business transformation starts here",
          "subhead": "Mimica’s AI-powered task mining automates process discovery, generates as-is process maps, and prioritizes improvement and automation (RPA) opportunities.",
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      "subhead": "Mimica’s AI-powered task mining automates process discovery, generates as-is process maps, and prioritizes improvement and automation (RPA) opportunities.",
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      "to": "2025-07-02T14:11:47.000Z",
      "captures": 2,
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      "variants": [
        {
          "headline": "Instantly capture, map, and optimize your processes with AI",
          "subhead": "Mimica’s AI-powered task mining automates process discovery, generates as-is process maps, and prioritizes improvement and automation (RPA) opportunities.",
          "observed_at": "2026-07-12T05:34:34.000Z",
          "evidence": "https://web.archive.org/web/20260712053434/https://www.mimica.ai/",
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        }
      ],
      "headline": "Instantly capture, map, and optimize your processes with AI",
      "subhead": "Mimica’s AI-powered task mining automates process discovery, generates as-is process maps, and prioritizes improvement and automation (RPA) opportunities.",
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      "to": "2026-07-12T05:34:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260712053434/https://www.mimica.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "AI agents that watch & learn",
          "subhead": "Mimica analyzes how your team really works, maps every process end-to-end, and builds AI agents to run it. Production-ready in weeks, not months.",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://www.mimica.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI agents that watch & learn",
      "subhead": "Mimica analyzes how your team really works, maps every process end-to-end, and builds AI agents to run it. Production-ready in weeks, not months.",
      "from": "2026-11-06T17:41:31.438Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 1,
      "evidence": "https://www.mimica.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:41:31.438Z"
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      "current": true
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      "before_evidence": "https://web.archive.org/web/20190719045434/http://www.mimica.ai:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-07-19T04:54:34.000Z",
        "to": "2021-11-15T12:05:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20211115120542/https://www.mimica.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-efc3aad140d1bfb1001a4a65478f50d887d37efefd74bf9323ad90e9f3f11d8b:7810757835e73f847c324c836eee60a57ab97eee0f507716b63de328c4f7ca1d:gtm:74f755ba679ab708",
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-01-27T08:31:20.000Z",
        "to": "2024-02-21T01:11:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20240221011113/https://www.mimica.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-7810757835e73f847c324c836eee60a57ab97eee0f507716b63de328c4f7ca1d:3c1899d24311756b0d6120e8699c9a042876cb2537e45ca6e3ceacc56cc4707a:headline:d421a74bb96d82e6",
      "before_evidence": "https://web.archive.org/web/20240221011113/https://www.mimica.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Scale your bot workforce.” to “Your business transformation starts here”.",
      "between": {
        "from": "2024-02-21T01:11:13.000Z",
        "to": "2025-01-16T11:26:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20250116112648/https://www.mimica.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    },
    {
      "n": 4,
      "id": "page-7810757835e73f847c324c836eee60a57ab97eee0f507716b63de328c4f7ca1d:3c1899d24311756b0d6120e8699c9a042876cb2537e45ca6e3ceacc56cc4707a:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20240221011113/https://www.mimica.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-02-21T01:11:13.000Z",
        "to": "2025-01-16T11:26:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20250116112648/https://www.mimica.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 5,
      "id": "page-5e0f601aed09dca51fae38e08104ca10f6bc0d66d933619b4fd75e17c308f367:297a0bed4164c3327b4129f867fd3c9b659b8070a603399b30d68acdc48d8480:headline:4545b50a29531317",
      "before_evidence": "https://web.archive.org/web/20250702141147/https://www.mimica.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your business transformation starts here” to “Instantly capture, map, and optimize your processes with AI”.",
      "between": {
        "from": "2025-07-02T14:11:47.000Z",
        "to": "2026-07-12T05:34:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712053434/https://www.mimica.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-297a0bed4164c3327b4129f867fd3c9b659b8070a603399b30d68acdc48d8480:e7b30b5c37c9cad8ccc0f31b1f5cf1c012bde8fee06d97020d2c3189951be0be:headline:d792b2631672c85b",
      "before_evidence": "https://web.archive.org/web/20260712053434/https://www.mimica.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Instantly capture, map, and optimize your processes with AI” to “AI agents that watch & learn”.",
      "between": {
        "from": "2026-07-12T05:34:34.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://www.mimica.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Mimica Automation updates homepage messaging and compliance claims",
    "summary": "Mimica Automation has revised its homepage headlines multiple times, highlights ISO 27001 and SOC 2 compliance, and offers a free sign-up or free trial. The most recent homepage headline is “AI agents that watch & learn”.",
    "points": [
      {
        "text": "Between January 2023 and February 2024, Mimica Automation added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between February 2024 and January 2025, Mimica Automation changed its homepage headline from “Scale your bot workforce.” to “Your business transformation starts here” and started stating ISO 27001 and SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2025 and July 2026, the homepage headline changed from “Your business transformation starts here” to “Instantly capture, map, and optimize your processes with AI”.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between July 2026 and November 2026, the homepage headline changed from “Instantly capture, map, and optimize your processes with AI” to “AI agents that watch & learn”, which suggests a refined focus on that described capability.",
        "kind": "interpretation",
        "changes": [
          6
        ]
      }
    ],
    "written_at": "2026-11-07T20:42:38.341Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mimica Automation” company record, https://startuphistory.org/c/mimica.ai"
}