{
  "company": {
    "name": "MIFTA",
    "website": "https://mifta.co/",
    "record": "https://startuphistory.org/c/mifta.co"
  },
  "status": null,
  "history_since": "2026-01-19T05:58:35.000Z",
  "baseline": {
    "snapshot_id": "8e51a586e9f18c0beb40ff52c6791e76f9aedb8984727174e720a252f0d3b563",
    "observed_at": "2026-01-19T05:58:35.000Z",
    "headline": "Long-Term Renting. All done in one App.",
    "description": "Long-Term Renting. All done in one App.",
    "evidence": "https://web.archive.org/web/20260119055835/https://www.mifta.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-01-19T05:58:35.000Z",
      "variants": [
        {
          "headline": "Long-Term Renting. All done in one App.",
          "subhead": "Long-Term Renting. All done in one App.",
          "observed_at": "2026-01-19T05:58:35.000Z",
          "evidence": "https://web.archive.org/web/20260119055835/https://www.mifta.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Long-Term Renting. All done in one App.",
      "subhead": "Long-Term Renting. All done in one App.",
      "from": "2026-01-19T05:58:35.000Z",
      "to": "2026-01-19T05:58:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260119055835/https://www.mifta.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-19T05:58:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Rent Apartments Digitally, within 24 hours",
          "subhead": "Long-Term Renting. All done in one App.",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://www.mifta.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Rent Apartments Digitally, within 24 hours",
      "subhead": "Long-Term Renting. All done in one App.",
      "from": "2026-11-06T17:41:31.438Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 1,
      "evidence": "https://www.mifta.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:41:31.438Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8e51a586e9f18c0beb40ff52c6791e76f9aedb8984727174e720a252f0d3b563:60ad2a33fb2e2bdc1cca22b3963ce4b9d99103fa91cf108adec1ef05fd2c750f:headline:5af4b1283289407d",
      "before_evidence": "https://web.archive.org/web/20260119055835/https://www.mifta.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Long-Term Renting. All done in one App.” to “Rent Apartments Digitally, within 24 hours”.",
      "between": {
        "from": "2026-01-19T05:58:35.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://www.mifta.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "MIFTA updates homepage headline on apartment rentals",
    "summary": "MIFTA revised its homepage headline to emphasize digital apartment rentals completed within 24 hours.",
    "points": [
      {
        "text": "Between January 2026 and November 2026, MIFTA changed its homepage headline from “Long-Term Renting. All done in one App.” to “Rent Apartments Digitally, within 24 hours”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The new wording between January 2026 and November 2026 suggests a focus on faster, fully digital apartment rental processes.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:52:33.587Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MIFTA” company record, https://startuphistory.org/c/mifta.co"
}