{
  "company": {
    "name": "MGA Thermal",
    "website": "https://mgathermal.com/",
    "record": "https://startuphistory.org/c/mgathermal.com"
  },
  "status": null,
  "history_since": "2020-08-23T04:53:57.000Z",
  "baseline": {
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    "observed_at": "2020-08-23T04:53:57.000Z",
    "headline": "POWERING OUR RENEWABLE ENERGY FUTURE",
    "description": "MGA Thermal, specialists in thermal energy storage technology. Renewable, high-power, economical, modular, safe and sustainable thermal storage solutions.",
    "evidence": "https://web.archive.org/web/20200823045357/https://www.mgathermal.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-02-07T08:31:51.000Z",
      "variants": [
        {
          "headline": "POWERING OUR RENEWABLE ENERGY FUTURE",
          "subhead": "MGA Thermal, specialists in thermal energy storage technology. Renewable, high-power, economical, modular, safe and sustainable thermal storage solutions.",
          "observed_at": "2020-08-23T04:53:57.000Z",
          "evidence": "https://web.archive.org/web/20200823045357/https://www.mgathermal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "POWERING OUR RENEWABLE ENERGY FUTURE",
          "subhead": "MGA Thermal, specialists in thermal energy storage technology. Renewable, high-power, economical, modular, safe and sustainable thermal storage solutions.",
          "observed_at": "2021-02-07T08:31:51.000Z",
          "evidence": "https://web.archive.org/web/20210207083151/https://www.mgathermal.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "POWERING OUR RENEWABLE ENERGY FUTURE",
      "subhead": "MGA Thermal, specialists in thermal energy storage technology. Renewable, high-power, economical, modular, safe and sustainable thermal storage solutions.",
      "from": "2020-08-23T04:53:57.000Z",
      "to": "2021-02-07T08:31:51.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210207083151/https://www.mgathermal.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2021-02-07T08:31:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-10-08T12:51:53.000Z",
      "variants": [
        {
          "headline": "The Changing Global Energy Landscape",
          "subhead": "MGA Thermal, specialists in thermal energy storage technology. Renewable, high-power, economical, modular, safe and sustainable thermal storage solutions.",
          "observed_at": "2022-10-08T12:51:53.000Z",
          "evidence": "https://web.archive.org/web/20221008125153/https://mgathermal.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Changing Global Energy Landscape",
      "subhead": "MGA Thermal, specialists in thermal energy storage technology. Renewable, high-power, economical, modular, safe and sustainable thermal storage solutions.",
      "from": "2022-10-08T12:51:53.000Z",
      "to": "2022-10-08T12:51:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20221008125153/https://mgathermal.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-10-08T12:51:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-30T14:10:19.000Z",
      "variants": [
        {
          "headline": "24/7 clean steam & power for grid & industrial use.",
          "subhead": "MGA Thermal is a revolutionary Australian clean energy company with a breakthrough form of energy storage. MGA Blocks store and deliver thermal energy while remaining outwardly solid. They are the mis",
          "observed_at": "2025-07-24T12:37:48.000Z",
          "evidence": "https://web.archive.org/web/20250724123748/https://www.mgathermal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "24/7 clean steam & power for grid & industrial use.",
          "subhead": "MGA Thermal is a revolutionary Australian clean energy company with a breakthrough form of energy storage. MGA Blocks store and deliver thermal energy while remaining outwardly solid. They are the mis",
          "observed_at": "2026-01-30T14:10:19.000Z",
          "evidence": "https://web.archive.org/web/20260130141019/https://www.mgathermal.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "24/7 clean steam & power for grid & industrial use.",
      "subhead": "MGA Thermal is a revolutionary Australian clean energy company with a breakthrough form of energy storage. MGA Blocks store and deliver thermal energy while remaining outwardly solid. They are the mis",
      "from": "2025-07-24T12:37:48.000Z",
      "to": "2026-01-30T14:10:19.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260130141019/https://www.mgathermal.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-24T12:37:48.000Z",
          "to": "2026-01-30T14:10:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Cut Costs.",
          "subhead": "MGA Thermal delivers low-cost thermal energy storage for industry, enabling reliable renewable heat, lower emissions and fossil-fuel-free process heating.",
          "observed_at": "2026-10-01T03:01:55.000Z",
          "evidence": "https://web.archive.org/web/20261001030155/https://mgathermal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cut Costs.",
          "subhead": "MGA Thermal delivers low-cost thermal energy storage for industry, enabling reliable renewable heat, lower emissions and fossil-fuel-free process heating.",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://mgathermal.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Cut Costs.",
      "subhead": "MGA Thermal delivers low-cost thermal energy storage for industry, enabling reliable renewable heat, lower emissions and fossil-fuel-free process heating.",
      "from": "2026-10-01T03:01:55.000Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 2,
      "evidence": "https://mgathermal.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-01T03:01:55.000Z",
          "to": "2026-11-06T17:41:31.438Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-11810fa7e1ca0f9a578180f3f5d0fb91fa7037c5b86efa516abe093489f464db:843007ebbb371e1892088fe5fd80246bc5bd4b98200d373788df4d39214f121f:headline:14912d436167c713",
      "before_evidence": "https://web.archive.org/web/20210207083151/https://www.mgathermal.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “POWERING OUR RENEWABLE ENERGY FUTURE” to “The Changing Global Energy Landscape”.",
      "between": {
        "from": "2021-02-07T08:31:51.000Z",
        "to": "2022-10-08T12:51:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20221008125153/https://mgathermal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-11810fa7e1ca0f9a578180f3f5d0fb91fa7037c5b86efa516abe093489f464db:843007ebbb371e1892088fe5fd80246bc5bd4b98200d373788df4d39214f121f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210207083151/https://www.mgathermal.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-02-07T08:31:51.000Z",
        "to": "2022-10-08T12:51:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20221008125153/https://mgathermal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "classifier-1d4236e4e08cbbea5d5954b455110fb445eb4b13cd05b4804a078f3c0d0cd919:76621993bb9598aa9f09c81e691824460ad4a32d65efe83798c486d50c4a2afe:repositioning",
      "before_evidence": "https://web.archive.org/web/20260130141019/https://www.mgathermal.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “24/7 clean steam & power for grid & industrial use.” to “Cut Costs.”.",
      "between": {
        "from": "2026-01-30T14:10:19.000Z",
        "to": "2026-10-01T03:01:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20261001030155/https://mgathermal.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "MGA Thermal shifts homepage messaging toward cost focus",
    "summary": "MGA Thermal has adjusted its homepage wording and added a careers page, with recent language centering on cost reduction alongside earlier broad energy transition themes.",
    "points": [
      {
        "text": "Between February 2021 and October 2022, MGA Thermal changed its homepage headline from “POWERING OUR RENEWABLE ENERGY FUTURE” to “The Changing Global Energy Landscape”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between February 2021 and October 2022, MGA Thermal added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2026 and October 2026, a classifier read MGA Thermal’s homepage headline change from “24/7 clean steam & power for grid & industrial use.” to “Cut Costs.” as a repositioning.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The shift in homepage wording toward “Cut Costs.” between January 2026 and October 2026 suggests an increased emphasis on economic benefits in MGA Thermal’s messaging.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T16:01:12.592Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MGA Thermal” company record, https://startuphistory.org/c/mgathermal.com"
}