{
  "company": {
    "name": "Metrica Sports",
    "website": "https://metrica-sports.com/",
    "record": "https://startuphistory.org/c/metrica-sports.com"
  },
  "status": null,
  "history_since": "2014-05-17T16:16:35.000Z",
  "baseline": {
    "snapshot_id": "083aacb8474182e8f55972290b7ef6c8aac229d9e10e7bed1a5cd32dc834a938",
    "observed_at": "2014-05-17T16:16:35.000Z",
    "headline": null,
    "description": "We turn raw data into actionable information",
    "evidence": "https://web.archive.org/web/20140517161635/http://metrica-sports.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-08-01T19:17:26.000Z",
      "variants": [
        {
          "headline": "Real Solutions for Football Coaches",
          "subhead": "Real Solutions for Football Coaches",
          "observed_at": "2015-08-01T19:17:26.000Z",
          "evidence": "https://web.archive.org/web/20150801191726/http://metrica-sports.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Real Solutions for Football Coaches",
      "subhead": "Real Solutions for Football Coaches",
      "from": "2015-08-01T19:17:26.000Z",
      "to": "2015-08-01T19:17:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150801191726/http://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-08-01T19:17:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-01-13T23:39:48.000Z",
      "variants": [
        {
          "headline": "TAKE TACTICAL ANALYSIS TO THE NEXT LEVEL.",
          "subhead": "Take tactical analysis to the next level",
          "observed_at": "2017-01-12T00:19:15.000Z",
          "evidence": "https://web.archive.org/web/20170112001915/http://metrica-sports.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TAKE TACTICAL ANALYSIS TO THE NEXT LEVEL.",
          "subhead": "Take tactical analysis to the next level",
          "observed_at": "2018-01-13T23:39:48.000Z",
          "evidence": "https://web.archive.org/web/20180113233948/http://metrica-sports.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "TAKE TACTICAL ANALYSIS TO THE NEXT LEVEL.",
      "subhead": "Take tactical analysis to the next level",
      "from": "2017-01-12T00:19:15.000Z",
      "to": "2018-01-13T23:39:48.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180113233948/http://metrica-sports.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-01-12T00:19:15.000Z",
          "to": "2018-01-13T23:39:48.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-08-21T02:44:34.000Z",
      "variants": [
        {
          "headline": "Sports Analytics at their best - Unique Insights about every game",
          "subhead": "Sports analytics at their best. Access unique insights about every game. Innovative analysis software using Artificial Intelligence technology.",
          "observed_at": "2019-08-21T02:44:34.000Z",
          "evidence": "https://web.archive.org/web/20190821024434/https://metrica-sports.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Sports Analytics at their best - Unique Insights about every game",
      "subhead": "Sports analytics at their best. Access unique insights about every game. Innovative analysis software using Artificial Intelligence technology.",
      "from": "2019-08-21T02:44:34.000Z",
      "to": "2019-08-21T02:44:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190821024434/https://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-08-21T02:44:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-14T01:03:52.000Z",
      "variants": [
        {
          "headline": "The fundamental platform for every coach and analyst",
          "subhead": "A complete solution from coding the game to player sharing. Spend more time analyzing games, and less time video editing.",
          "observed_at": "2022-07-04T11:45:50.000Z",
          "evidence": "https://web.archive.org/web/20220704114550/https://metrica-sports.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The fundamental platform for every coach and analyst",
          "subhead": "Gain a competitive edge in the world of sports with our solutions for soccer analysis, sports data analytics, and video coaching ⚽ Try it for free today ➤",
          "observed_at": "2023-09-26T21:21:30.000Z",
          "evidence": "https://web.archive.org/web/20230926212130/https://metrica-sports.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The fundamental platform for every coach and analyst",
          "subhead": "Gain a competitive edge in the world of sports with our solutions for soccer analysis, sports data analytics, and video coaching ⚽ Try it for free today ➤",
          "observed_at": "2025-01-14T01:03:52.000Z",
          "evidence": "https://web.archive.org/web/20250114010352/https://metrica-sports.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The fundamental platform for every coach and analyst",
      "subhead": "Gain a competitive edge in the world of sports with our solutions for soccer analysis, sports data analytics, and video coaching ⚽ Try it for free today ➤",
      "from": "2022-07-04T11:45:50.000Z",
      "to": "2025-01-14T01:03:52.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250114010352/https://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-04T11:45:50.000Z",
          "to": "2025-01-14T01:03:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Empowering Coaches and Analysts at Every Level",
          "subhead": "Elevate your sports analysis with Metrica Sports. From entry-level coaching tools to elite performance analysis, we provide cutting-edge solutions for teams and analysts worldwide. #VideoAnalysis",
          "observed_at": "2026-07-28T10:24:27.000Z",
          "evidence": "https://web.archive.org/web/20260728102427/https://www.metrica-sports.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empowering Coaches and Analysts at Every Level",
          "subhead": "Elevate your sports analysis with Metrica Sports. From entry-level coaching tools to elite performance analysis, we provide cutting-edge solutions for teams and analysts worldwide. #VideoAnalysis",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://www.metrica-sports.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Empowering Coaches and Analysts at Every Level",
      "subhead": "Elevate your sports analysis with Metrica Sports. From entry-level coaching tools to elite performance analysis, we provide cutting-edge solutions for teams and analysts worldwide. #VideoAnalysis",
      "from": "2026-07-28T10:24:27.000Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 2,
      "evidence": "https://www.metrica-sports.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-28T10:24:27.000Z",
          "to": "2026-11-06T17:41:31.438Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-083aacb8474182e8f55972290b7ef6c8aac229d9e10e7bed1a5cd32dc834a938:5b4d31a892553341b508205b574b44d12146b7ed6e32bcd79b9c6e91e0440b77:headline:71858e4ee5361f1e",
      "before_evidence": "https://web.archive.org/web/20140517161635/http://metrica-sports.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We are Metrica” to “Real Solutions for Football Coaches”.",
      "between": {
        "from": "2014-05-17T16:16:35.000Z",
        "to": "2015-08-01T19:17:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20150801191726/http://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-5b4d31a892553341b508205b574b44d12146b7ed6e32bcd79b9c6e91e0440b77:3e23d6a9304f18e15ac0d240eccaa7b165f68caec1f3f925b0a22bd7a78c01f7:headline:0f6222f3a2a6b8ee",
      "before_evidence": "https://web.archive.org/web/20150801191726/http://metrica-sports.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Real Solutions for Football Coaches” to “TAKE TACTICAL ANALYSIS TO THE NEXT LEVEL.”.",
      "between": {
        "from": "2015-08-01T19:17:26.000Z",
        "to": "2017-01-12T00:19:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20170112001915/http://metrica-sports.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-ba6b77db91a6ab8eebb543ed57e546bce546c5d43ae1e3d0f45878b494f9b481:676af7e9ce107d0af27931860f0e251da9c4b93b0052d4093aad437474d8fdbf:customers_added:ead166c2e9c62b25",
      "before_evidence": "https://web.archive.org/web/20180113233948/http://metrica-sports.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: metrica, Columbus Crew SC, Portland Timbers, LA Galaxy, Valencia CF, Beattle Sounders FC, Colorado Rapids and Vancouver Whitecaps FC.",
      "between": {
        "from": "2018-01-13T23:39:48.000Z",
        "to": "2019-08-21T02:44:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20190821024434/https://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-ba6b77db91a6ab8eebb543ed57e546bce546c5d43ae1e3d0f45878b494f9b481:676af7e9ce107d0af27931860f0e251da9c4b93b0052d4093aad437474d8fdbf:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20180113233948/http://metrica-sports.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2018-01-13T23:39:48.000Z",
        "to": "2019-08-21T02:44:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20190821024434/https://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-676af7e9ce107d0af27931860f0e251da9c4b93b0052d4093aad437474d8fdbf:4e29a7e4baaab449a11be653e4fc44b5c088932958dcb568b086d9e7ec0905da:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20190821024434/https://metrica-sports.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2019-08-21T02:44:34.000Z",
        "to": "2022-07-04T11:45:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220704114550/https://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-a59847dd71515dfd69928f1fc161b56b9967e7f94c8d5dafc04ad68e0732e689:15953c9e646c1e047991f28192c91fb91ca1467c51527832e4b150ac03e20902:traction:0279e9c3e4e1a063",
      "before_evidence": "https://web.archive.org/web/20230926212130/https://metrica-sports.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “50k+ USERS” on its homepage (was “20k+ USERS”).",
      "between": {
        "from": "2023-09-26T21:21:30.000Z",
        "to": "2025-01-14T01:03:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114010352/https://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-a59847dd71515dfd69928f1fc161b56b9967e7f94c8d5dafc04ad68e0732e689:15953c9e646c1e047991f28192c91fb91ca1467c51527832e4b150ac03e20902:traction:b05fc97c9ba9ab03",
      "before_evidence": "https://web.archive.org/web/20230926212130/https://metrica-sports.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “800+ TEAMS” on its homepage (was “300+ TEAMS”).",
      "between": {
        "from": "2023-09-26T21:21:30.000Z",
        "to": "2025-01-14T01:03:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114010352/https://metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-15953c9e646c1e047991f28192c91fb91ca1467c51527832e4b150ac03e20902:95793f722716dd12d984bceda6c112010133c1d1f1384560f51b996bd171f60b:headline:e013a623771cc9c5",
      "before_evidence": "https://web.archive.org/web/20250114010352/https://metrica-sports.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The fundamental platform for every coach and analyst” to “Empowering Coaches and Analysts at Every Level”.",
      "between": {
        "from": "2025-01-14T01:03:52.000Z",
        "to": "2026-07-28T10:24:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260728102427/https://www.metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-15953c9e646c1e047991f28192c91fb91ca1467c51527832e4b150ac03e20902:95793f722716dd12d984bceda6c112010133c1d1f1384560f51b996bd171f60b:traction:2feaeb57c3e60827",
      "before_evidence": "https://web.archive.org/web/20250114010352/https://metrica-sports.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1,000 teams” on its homepage (was “800+ TEAMS”).",
      "between": {
        "from": "2025-01-14T01:03:52.000Z",
        "to": "2026-07-28T10:24:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260728102427/https://www.metrica-sports.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": {
    "headline": "Metrica Sports traction claims and positioning updates",
    "summary": "Metrica Sports has updated its positioning for football coaches and analysts and increased its public user and team counts. It has added self-serve elements such as free sign-up and a pricing page alongside prominent team logos.",
    "points": [
      {
        "text": "Between September 2023 and January 2025, Metrica Sports increased its homepage claims from “20k+ USERS” to “50k+ USERS” and from “300+ TEAMS” to “800+ TEAMS”.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between January 2025 and July 2026, Metrica Sports updated its homepage to claim “1,000 teams” (previously “800+ TEAMS”) and changed its headline to “Empowering Coaches and Analysts at Every Level”.",
        "kind": "fact",
        "changes": [
          8,
          9
        ]
      },
      {
        "text": "Between January 2018 and August 2019, Metrica Sports added a free sign-up or free trial and displayed logos including Columbus Crew SC, Portland Timbers, LA Galaxy, Valencia CF, Beattle Sounders FC, Colorado Rapids and Vancouver Whitecaps FC on its homepage.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between August 2019 and July 2022, Metrica Sports added a pricing page, which suggests a move toward more transparent, self-serve purchasing.",
        "kind": "interpretation",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T20:46:37.343Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "same_space": [
    {
      "name": "Metric Mate",
      "record": "https://startuphistory.org/c/themetricmate.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Second Spectrum",
      "record": "https://startuphistory.org/c/secondspectrum.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "SportsMarkit",
      "record": "https://startuphistory.org/c/sportsmarkit.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "MachineMetrics",
      "record": "https://startuphistory.org/c/machinemetrics.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Sports Vision",
      "record": "https://startuphistory.org/c/sportsvision.ai",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Metrica Sports” company record, https://startuphistory.org/c/metrica-sports.com"
}