{
  "company": {
    "name": "MeterLeader",
    "website": "https://meterleader.com/",
    "record": "https://startuphistory.org/c/meterleader.com"
  },
  "status": null,
  "history_since": "2018-09-02T06:48:17.000Z",
  "baseline": {
    "snapshot_id": "2a09a73f809ccac289939a3ade7975785df7b702bf140100cbbfe3d7ac0768c6",
    "observed_at": "2018-09-02T06:48:17.000Z",
    "headline": "Challenge your team",
    "description": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
    "evidence": "https://web.archive.org/web/20180902064817/https://www.meterleader.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$2,060 / year"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-04-23T16:15:31.000Z",
      "variants": [
        {
          "headline": "Challenge your team",
          "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
          "observed_at": "2018-09-02T06:48:17.000Z",
          "evidence": "https://web.archive.org/web/20180902064817/https://www.meterleader.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Challenge your team",
          "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
          "observed_at": "2020-04-23T16:15:31.000Z",
          "evidence": "https://web.archive.org/web/20200423161531/https://www.meterleader.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Challenge your team",
      "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
      "from": "2018-09-02T06:48:17.000Z",
      "to": "2020-04-23T16:15:31.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200423161531/https://www.meterleader.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-09-02T06:48:17.000Z",
          "to": "2020-04-23T16:15:31.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Electrifying the fight ⚡ against climate change",
          "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
          "observed_at": "2020-09-30T19:50:17.000Z",
          "evidence": "https://web.archive.org/web/20200930195017/https://www.meterleader.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Electrifying the fight ⚡ against climate change",
          "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
          "observed_at": "2021-08-03T01:57:48.000Z",
          "evidence": "https://web.archive.org/web/20210803015748/https://www.meterleader.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Electrifying the fight ⚡ against climate change",
          "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
          "observed_at": "2022-01-23T13:17:26.000Z",
          "evidence": "https://web.archive.org/web/20220123131726/https://www.meterleader.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Electrifying the fight ⚡ against climate change",
          "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
          "observed_at": "2022-07-01T14:44:47.000Z",
          "evidence": "https://web.archive.org/web/20220701144447/https://www.meterleader.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Save Energy ⚡ Fight Climate Change",
          "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
          "observed_at": "2023-02-01T10:17:10.000Z",
          "evidence": "https://web.archive.org/web/20230201101710/https://www.meterleader.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Save Energy ⚡ Fight Climate Change",
          "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://www.meterleader.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Save Energy ⚡ Fight Climate Change",
      "subhead": "MeterLeader motivates people to save energy through online challenges that are integrated with real-time electricity data. We make saving energy fun and meaningful.",
      "from": "2020-09-30T19:50:17.000Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 6,
      "evidence": "https://www.meterleader.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2020-09-30T19:50:17.000Z",
          "to": "2026-11-06T17:41:31.438Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-74dd7226a80e315bdf124c8f7e3e30e84a2c697aaa48348ab6fcbb3a5d9b4b98:8026920282393d70e5d03a47d604ce05ca1e2b655944606f8ac3560318fa58fb:headline:af5b1cdffaf0a8a7",
      "before_evidence": "https://web.archive.org/web/20200423161531/https://www.meterleader.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Challenge your team” to “Electrifying the fight ⚡ against climate change”.",
      "between": {
        "from": "2020-04-23T16:15:31.000Z",
        "to": "2020-09-30T19:50:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20200930195017/https://www.meterleader.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-74dd7226a80e315bdf124c8f7e3e30e84a2c697aaa48348ab6fcbb3a5d9b4b98:8026920282393d70e5d03a47d604ce05ca1e2b655944606f8ac3560318fa58fb:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200423161531/https://www.meterleader.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-04-23T16:15:31.000Z",
        "to": "2020-09-30T19:50:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20200930195017/https://www.meterleader.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-74dd7226a80e315bdf124c8f7e3e30e84a2c697aaa48348ab6fcbb3a5d9b4b98:8026920282393d70e5d03a47d604ce05ca1e2b655944606f8ac3560318fa58fb:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200423161531/https://www.meterleader.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-04-23T16:15:31.000Z",
        "to": "2020-09-30T19:50:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20200930195017/https://www.meterleader.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-2d36fba6236b3e8ae78bcba3e71ad11370b36ffb4d0269fde7810319d9a70c90:d9e50cfdfb5b07d512c533aeda889b6a9f10f4a257cf028f9ae8bd21342fb000:pricing:176f8853cf628192",
      "before_evidence": "https://web.archive.org/web/20230201101710/https://www.meterleader.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $2,060 / year to $2060 / Year.",
      "between": {
        "from": "2023-02-01T10:17:10.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://www.meterleader.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MeterLeader” company record, https://startuphistory.org/c/meterleader.com"
}