{
  "company": {
    "name": "Metaplane",
    "website": "https://metaplane.dev/",
    "record": "https://startuphistory.org/c/metaplane.dev"
  },
  "status": null,
  "history_since": "2020-08-13T21:30:04.000Z",
  "baseline": {
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    "observed_at": "2020-08-13T21:30:04.000Z",
    "headline": null,
    "description": "Start centralizing metadata that amplifies the value of your existing data investments.",
    "evidence": "https://web.archive.org/web/20200813213004/https://metaplane.dev/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-02-21T08:39:07.000Z",
      "variants": [
        {
          "headline": "Be the first to know about",
          "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
          "observed_at": "2022-01-17T03:55:48.000Z",
          "evidence": "https://web.archive.org/web/20220117035548/https://www.metaplane.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Be the first to know about",
          "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
          "observed_at": "2022-07-19T23:15:59.000Z",
          "evidence": "https://web.archive.org/web/20220719231559/https://metaplane.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Be the first to know about",
          "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
          "observed_at": "2023-01-10T16:05:19.000Z",
          "evidence": "https://web.archive.org/web/20230110160519/https://www.metaplane.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Be the first to know about",
          "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
          "observed_at": "2024-02-21T08:39:07.000Z",
          "evidence": "https://web.archive.org/web/20240221083907/https://www.metaplane.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Be the first to know about",
      "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
      "from": "2022-01-17T03:55:48.000Z",
      "to": "2024-02-21T08:39:07.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240221083907/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-02-21T08:39:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-07T22:59:08.000Z",
      "variants": [
        {
          "headline": "Trust the data that powers your business",
          "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
          "observed_at": "2024-07-07T22:59:08.000Z",
          "evidence": "https://web.archive.org/web/20240707225908/https://www.metaplane.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Trust the data that powers your business",
      "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
      "from": "2024-07-07T22:59:08.000Z",
      "to": "2024-07-07T22:59:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240707225908/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-07T22:59:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Be the first to know about data incidents",
          "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
          "observed_at": "2026-01-14T23:36:13.000Z",
          "evidence": "https://web.archive.org/web/20260114233613/https://www.metaplane.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Be the first to know about data incidents",
          "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
          "observed_at": "2026-07-16T15:50:58.000Z",
          "evidence": "https://web.archive.org/web/20260716155058/https://www.metaplane.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Be the first to know about data incidents",
          "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://www.metaplane.dev/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Be the first to know about data incidents",
      "subhead": "Metaplane is a data observability platform that helps data teams know when things break, what went wrong, and how to fix it.",
      "from": "2026-01-14T23:36:13.000Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 3,
      "evidence": "https://www.metaplane.dev/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-14T23:36:13.000Z",
          "to": "2026-11-06T17:41:31.438Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-29f511df60c3036e6a8e9f157cdad5fcfb34d227af74e1300341be0cca2b83e2:675e5f058bc790d7fadbbbbec59907f9ecc023eead0173a44aea1b0d8cc51c91:headline:a0593bf4170c965e",
      "before_evidence": "https://web.archive.org/web/20210201202555/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Our Mission” to “Be the first to know about”.",
      "between": {
        "from": "2021-02-01T20:25:55.000Z",
        "to": "2022-01-17T03:55:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117035548/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-29f511df60c3036e6a8e9f157cdad5fcfb34d227af74e1300341be0cca2b83e2:675e5f058bc790d7fadbbbbec59907f9ecc023eead0173a44aea1b0d8cc51c91:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210201202555/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-02-01T20:25:55.000Z",
        "to": "2022-01-17T03:55:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117035548/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "id": "page-675e5f058bc790d7fadbbbbec59907f9ecc023eead0173a44aea1b0d8cc51c91:6ea7d7ffcb6848d19a6d54f28aaeea855cd1d0d0432708dfee0ff5ec96437160:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220117035548/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-17T03:55:48.000Z",
        "to": "2022-07-19T23:15:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20220719231559/https://metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-675e5f058bc790d7fadbbbbec59907f9ecc023eead0173a44aea1b0d8cc51c91:6ea7d7ffcb6848d19a6d54f28aaeea855cd1d0d0432708dfee0ff5ec96437160:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220117035548/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-17T03:55:48.000Z",
        "to": "2022-07-19T23:15:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20220719231559/https://metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-6ea7d7ffcb6848d19a6d54f28aaeea855cd1d0d0432708dfee0ff5ec96437160:b2ea6723ca4addb41b6daf848a16c4401a89b4302d9fcaefdcb6678dc05a46a9:funding:9cdbd6e100f1f970",
      "before_evidence": "https://web.archive.org/web/20220719231559/https://metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “We've raised $8.4M led by Khosla Ventures to bring data observability to every data team → Be the first to know about Monitor your entire…”.",
      "between": {
        "from": "2022-07-19T23:15:59.000Z",
        "to": "2023-01-10T16:05:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20230110160519/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 6,
      "id": "page-6ea7d7ffcb6848d19a6d54f28aaeea855cd1d0d0432708dfee0ff5ec96437160:b2ea6723ca4addb41b6daf848a16c4401a89b4302d9fcaefdcb6678dc05a46a9:logos:b19d08e5749d178e",
      "before_evidence": "https://web.archive.org/web/20220719231559/https://metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: sqlserver, clickhouse, athena, sigma, metabase, ms teams, Snowflake Select Technology Partner, SOC II badge and 2 more.",
      "between": {
        "from": "2022-07-19T23:15:59.000Z",
        "to": "2023-01-10T16:05:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20230110160519/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-b2ea6723ca4addb41b6daf848a16c4401a89b4302d9fcaefdcb6678dc05a46a9:c66d1417e5c7830bf17547f56a312ac7ee052bc758f94adb688943eb9dea58a3:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20230110160519/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-01-10T16:05:19.000Z",
        "to": "2024-02-21T08:39:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20240221083907/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-b2ea6723ca4addb41b6daf848a16c4401a89b4302d9fcaefdcb6678dc05a46a9:c66d1417e5c7830bf17547f56a312ac7ee052bc758f94adb688943eb9dea58a3:logos:56be12535883e4f5",
      "before_evidence": "https://web.archive.org/web/20230110160519/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: postgres.",
      "between": {
        "from": "2023-01-10T16:05:19.000Z",
        "to": "2024-02-21T08:39:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20240221083907/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-c66d1417e5c7830bf17547f56a312ac7ee052bc758f94adb688943eb9dea58a3:63b46d1573aab9b0de64911dd40b230fd0870a5f0f1f5bdf3a282f285904779d:headline:c84527e871a84c50",
      "before_evidence": "https://web.archive.org/web/20240221083907/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Be the first to know about” to “Trust the data that powers your business”.",
      "between": {
        "from": "2024-02-21T08:39:07.000Z",
        "to": "2024-07-07T22:59:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707225908/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-c66d1417e5c7830bf17547f56a312ac7ee052bc758f94adb688943eb9dea58a3:63b46d1573aab9b0de64911dd40b230fd0870a5f0f1f5bdf3a282f285904779d:logos:841fcfbba3a8af93",
      "before_evidence": "https://web.archive.org/web/20240221083907/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: metaplane hero image, Bose, Go fund me, La Colombe, Sothebys, weedmaps, Clickup, Cargus and 8 more.",
      "between": {
        "from": "2024-02-21T08:39:07.000Z",
        "to": "2024-07-07T22:59:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707225908/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-63b46d1573aab9b0de64911dd40b230fd0870a5f0f1f5bdf3a282f285904779d:cfa0d2bc89d57112ee6bc75851592a3b3f1fd85643cb4c85d3a315a6d99c61e8:headline:0660af373dbef761",
      "before_evidence": "https://web.archive.org/web/20240707225908/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Trust the data that powers your business” to “Be the first to know about data incidents”.",
      "between": {
        "from": "2024-07-07T22:59:08.000Z",
        "to": "2026-01-14T23:36:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114233613/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-63b46d1573aab9b0de64911dd40b230fd0870a5f0f1f5bdf3a282f285904779d:cfa0d2bc89d57112ee6bc75851592a3b3f1fd85643cb4c85d3a315a6d99c61e8:logos:a231ad467fdad68b",
      "before_evidence": "https://web.archive.org/web/20240707225908/https://www.metaplane.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: klaviyo, Census and ro.",
      "between": {
        "from": "2024-07-07T22:59:08.000Z",
        "to": "2026-01-14T23:36:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114233613/https://www.metaplane.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Metaplane” company record, https://startuphistory.org/c/metaplane.dev"
}