{
  "company": {
    "name": "Metabolon",
    "website": "https://metabolon.com/",
    "record": "https://startuphistory.org/c/metabolon.com"
  },
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  "live_status": null,
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          "headline": "Metabolon – Empowering Your Decisions",
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        {
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      "subhead": "Metabolon is a diagnostic products and services company offering the industry’s leading biochemical profiling platform.",
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      "variants": [
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      "subhead": "Metabolon is the global leader in metabolomics, a powerful phenotyping technology for advancing biomarker discovery, diagnostic testing and precision medicine.",
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      "subhead": "Metabolon uses metabolomics to provide biological insights to answer the toughest questions in life sciences research and drug development.",
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      "variants": [
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      "kind": "hiring",
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      "evidence": "https://web.archive.org/web/20180712001238/http://www.metabolon.com:80/?",
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      "kind": "headline",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Metabolon Partnership with University of Maryland” to “4 Week Turnaround Now Available *”.",
      "between": {
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        "to": "2024-07-03T23:34:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703233438/https://www.metabolon.com/",
      "evidence_kind": "internet_archive",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-07-07T01:08:19.000Z",
        "to": "2024-07-03T23:34:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703233438/https://www.metabolon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
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    {
      "n": 7,
      "id": "page-9b2854baa5f452016e4eba8a7cf70a72564de007ff263a88cdb4cdf02384b218:e7b0eb10038ed50928ed8eecfcaf021ae8167e0cbc992532e69be024721fbb43:headline:c72502d25e8c9c2f",
      "before_evidence": "https://web.archive.org/web/20240703233438/https://www.metabolon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “4 Week Turnaround Now Available *” to “Turn Microbiome Data into Biological Insight”.",
      "between": {
        "from": "2024-07-03T23:34:38.000Z",
        "to": "2026-07-04T01:04:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260704010445/https://www.metabolon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-03T23:34:38.000Z",
        "to": "2026-07-04T01:04:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260704010445/https://www.metabolon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "page-e7b0eb10038ed50928ed8eecfcaf021ae8167e0cbc992532e69be024721fbb43:b755dfc80b51f88d07de304c22d1ee7306512e06f6d967fe30b4d5549a2e6724:customers_added:74b4fc1044fd47cf",
      "before_evidence": "https://web.archive.org/web/20260704010445/https://www.metabolon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: AstraZeneca, Pfizer and Johnson & Johnson.",
      "between": {
        "from": "2026-07-04T01:04:45.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://www.metabolon.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-e7b0eb10038ed50928ed8eecfcaf021ae8167e0cbc992532e69be024721fbb43:b755dfc80b51f88d07de304c22d1ee7306512e06f6d967fe30b4d5549a2e6724:headline:100d8dedb268597a",
      "before_evidence": "https://web.archive.org/web/20260704010445/https://www.metabolon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn Microbiome Data into Biological Insight” to “Bring Metabolon-Standard Metabolomics Into Your Lab”.",
      "between": {
        "from": "2026-07-04T01:04:45.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://www.metabolon.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Metabolon” company record, https://startuphistory.org/c/metabolon.com"
}