{
  "company": {
    "name": "Metabase",
    "website": "https://metabase.com/",
    "record": "https://startuphistory.org/c/metabase.com"
  },
  "status": null,
  "history_since": "2016-07-08T01:42:06.000Z",
  "baseline": {
    "snapshot_id": "7503da8a4a88c920d50d0b5de55f5c8ea7fe1b030b8080484db97e269675bf6e",
    "observed_at": "2016-07-08T01:42:06.000Z",
    "headline": "Metabase is the easy, open source way for everyone in your company to ask questions and learn from data.",
    "description": "The fastest, easiest way to share data and analytics inside your company. An open source Business Intelligence server you can install in 5 minutes that connects to MySQL, PostgreSQL, MongoDB and more!",
    "evidence": "https://web.archive.org/web/20160708014206/http://www.metabase.com:80/?",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-22T12:51:18.000Z",
      "variants": [
        {
          "headline": "Metabase is the easy, open source way for everyone in your company to ask questions and learn from data.",
          "subhead": "The fastest, easiest way to share data and analytics inside your company. An open source Business Intelligence server you can install in 5 minutes that connects to MySQL, PostgreSQL, MongoDB and more!",
          "observed_at": "2016-07-08T01:42:06.000Z",
          "evidence": "https://web.archive.org/web/20160708014206/http://www.metabase.com:80/?",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Metabase is the easy, open source way for everyone in your company to ask questions and learn from data.",
          "subhead": "The fastest, easiest way to share data and analytics inside your company. An open source Business Intelligence server you can install in 5 minutes that connects to MySQL, PostgreSQL, MongoDB and more!",
          "observed_at": "2018-02-12T09:01:20.000Z",
          "evidence": "https://web.archive.org/web/20180212090120/https://www.metabase.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Metabase is the easy, open source way for everyone in your company to ask questions and learn from data.",
          "subhead": "The fastest, easiest way to share data and analytics inside your company. An open source Business Intelligence server you can install in 5 minutes that connects to MySQL, PostgreSQL, MongoDB and more!",
          "observed_at": "2019-01-02T06:50:46.000Z",
          "evidence": "https://web.archive.org/web/20190102065046/https://www.metabase.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Metabase is the easy, open source way for everyone in your company to ask questions and learn from data.",
          "subhead": "The fastest, easiest way to share data and analytics inside your company. An open source Business Intelligence server you can install in 5 minutes that connects to MySQL, PostgreSQL, MongoDB and more!",
          "observed_at": "2020-07-22T12:51:18.000Z",
          "evidence": "https://web.archive.org/web/20200722125118/https://www.metabase.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Metabase is the easy, open source way for everyone in your company to ask questions and learn from data.",
      "subhead": "The fastest, easiest way to share data and analytics inside your company. An open source Business Intelligence server you can install in 5 minutes that connects to MySQL, PostgreSQL, MongoDB and more!",
      "from": "2016-07-08T01:42:06.000Z",
      "to": "2020-07-22T12:51:18.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20200722125118/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-07-08T01:42:06.000Z",
          "to": "2020-07-22T12:51:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-02T05:08:38.000Z",
      "variants": [
        {
          "headline": "Have questions about your data? Metabase has answers.",
          "subhead": "The fastest, easiest way to share data and analytics inside your company. An open source Business Intelligence server you can install in 5 minutes that connects to MySQL, PostgreSQL, MongoDB and more!",
          "observed_at": "2021-07-02T05:08:38.000Z",
          "evidence": "https://web.archive.org/web/20210702050838/https://www.metabase.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Have questions about your data? Metabase has answers.",
      "subhead": "The fastest, easiest way to share data and analytics inside your company. An open source Business Intelligence server you can install in 5 minutes that connects to MySQL, PostgreSQL, MongoDB and more!",
      "from": "2021-07-02T05:08:38.000Z",
      "to": "2021-07-02T05:08:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210702050838/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-02T05:08:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-05T07:22:01.000Z",
      "variants": [
        {
          "headline": "Don't be a bottleneck",
          "subhead": "Metabase business intelligence, dashboards, and data visualization tools. Dig deeper into your data with open source, no SQL tools for data visualization.",
          "observed_at": "2023-01-17T12:32:33.000Z",
          "evidence": "https://web.archive.org/web/20230117123233/https://www.metabase.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't be a bottleneck",
          "subhead": "Metabase business intelligence, dashboards, and data visualization tools. Dig deeper into your data with open source, no SQL tools for data visualization.",
          "observed_at": "2024-01-05T07:22:01.000Z",
          "evidence": "https://web.archive.org/web/20240105072201/https://www.metabase.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Don't be a bottleneck",
      "subhead": "Metabase business intelligence, dashboards, and data visualization tools. Dig deeper into your data with open source, no SQL tools for data visualization.",
      "from": "2023-01-17T12:32:33.000Z",
      "to": "2024-01-05T07:22:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240105072201/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-17T12:32:33.000Z",
          "to": "2024-01-05T07:22:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-06T01:43:04.000Z",
      "variants": [
        {
          "headline": "Give your team and customers the easiest way to work with data",
          "subhead": "Metabase is the easy, open-source way for everyone to ask questions and learn from data.",
          "observed_at": "2025-07-06T01:43:04.000Z",
          "evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Give your team and customers the easiest way to work with data",
      "subhead": "Metabase is the easy, open-source way for everyone to ask questions and learn from data.",
      "from": "2025-07-06T01:43:04.000Z",
      "to": "2025-07-06T01:43:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-06T01:43:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Open source analytics that answers back",
          "subhead": "Query in natural language and give your team AI-powered analytics built on your metrics and permissions. Deploy in minutes.",
          "observed_at": "2026-07-02T16:01:39.000Z",
          "evidence": "https://web.archive.org/web/20260702160139/https://www.metabase.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Open source AI analytics you can verify",
          "subhead": "Metabase grounds every answer in your semantic layer — your metrics and business logic — so you can inspect the query behind it.",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://www.metabase.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Open source AI analytics you can verify",
      "subhead": "Metabase grounds every answer in your semantic layer — your metrics and business logic — so you can inspect the query behind it.",
      "from": "2026-07-02T16:01:39.000Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 2,
      "evidence": "https://www.metabase.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-02T16:01:39.000Z",
          "to": "2026-11-06T17:41:31.438Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c3f3d5b9a1bbb7fa8f35fa0a05f7161f6e9a0d1deaf282731ad7bb8d2b0cd092:68c244bdb9ca0c50e59cea435cad94af4b0c39290edfd81ee9cbd29ec8373527:headline:ba4abfdca88119f2",
      "before_evidence": "https://web.archive.org/web/20200722125118/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Metabase is the easy, open source way for everyone in your company to ask questions and learn from data.” to “Have questions about your data? Metabase has answers.”.",
      "between": {
        "from": "2020-07-22T12:51:18.000Z",
        "to": "2021-07-02T05:08:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20210702050838/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-c3f3d5b9a1bbb7fa8f35fa0a05f7161f6e9a0d1deaf282731ad7bb8d2b0cd092:68c244bdb9ca0c50e59cea435cad94af4b0c39290edfd81ee9cbd29ec8373527:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200722125118/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-07-22T12:51:18.000Z",
        "to": "2021-07-02T05:08:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20210702050838/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-68c244bdb9ca0c50e59cea435cad94af4b0c39290edfd81ee9cbd29ec8373527:b588d6072ad86ed3da4c6196df3736350711129067534ccde69a7fd931f1b7c3:headline:d9ad2f2252fa7fd7",
      "before_evidence": "https://web.archive.org/web/20210702050838/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Have questions about your data? Metabase has answers.” to “Don't be a bottleneck”.",
      "between": {
        "from": "2021-07-02T05:08:38.000Z",
        "to": "2023-01-17T12:32:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230117123233/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-68c244bdb9ca0c50e59cea435cad94af4b0c39290edfd81ee9cbd29ec8373527:b588d6072ad86ed3da4c6196df3736350711129067534ccde69a7fd931f1b7c3:traction:5f05f0327229b226",
      "before_evidence": "https://web.archive.org/web/20210702050838/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “45,000 companies” on its homepage (was “30,000 companies”).",
      "between": {
        "from": "2021-07-02T05:08:38.000Z",
        "to": "2023-01-17T12:32:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230117123233/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-68c244bdb9ca0c50e59cea435cad94af4b0c39290edfd81ee9cbd29ec8373527:b588d6072ad86ed3da4c6196df3736350711129067534ccde69a7fd931f1b7c3:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20210702050838/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2021-07-02T05:08:38.000Z",
        "to": "2023-01-17T12:32:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230117123233/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-b588d6072ad86ed3da4c6196df3736350711129067534ccde69a7fd931f1b7c3:5a693f17b7e1219ea19a10add4042ca1b1e261bda6002b6a90c9882c8d4aa3d0:traction:4bca0efdeeada192",
      "before_evidence": "https://web.archive.org/web/20230117123233/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “50,000 companies” on its homepage (was “45,000 companies”).",
      "between": {
        "from": "2023-01-17T12:32:33.000Z",
        "to": "2024-01-05T07:22:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240105072201/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-5a693f17b7e1219ea19a10add4042ca1b1e261bda6002b6a90c9882c8d4aa3d0:4d4f741b455b7ba71e10e1cc3309bf17979cdfadd61302c07cf67e0799e5ddea:customers_added:91056bea26ed4726",
      "before_evidence": "https://web.archive.org/web/20240105072201/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: open-ai, mcdonalds, huma, capital-one, betterment, Deutsche Telekom and kong.",
      "between": {
        "from": "2024-01-05T07:22:01.000Z",
        "to": "2025-07-06T01:43:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-5a693f17b7e1219ea19a10add4042ca1b1e261bda6002b6a90c9882c8d4aa3d0:4d4f741b455b7ba71e10e1cc3309bf17979cdfadd61302c07cf67e0799e5ddea:headline:11335cd73a53ea8f",
      "before_evidence": "https://web.archive.org/web/20240105072201/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Don't be a bottleneck” to “Give your team and customers the easiest way to work with data”.",
      "between": {
        "from": "2024-01-05T07:22:01.000Z",
        "to": "2025-07-06T01:43:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-5a693f17b7e1219ea19a10add4042ca1b1e261bda6002b6a90c9882c8d4aa3d0:4d4f741b455b7ba71e10e1cc3309bf17979cdfadd61302c07cf67e0799e5ddea:traction:fecce3dfe45e7f8b",
      "before_evidence": "https://web.archive.org/web/20240105072201/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “70,000 companies” on its homepage (was “50,000 companies”).",
      "between": {
        "from": "2024-01-05T07:22:01.000Z",
        "to": "2025-07-06T01:43:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 10,
      "id": "page-5a693f17b7e1219ea19a10add4042ca1b1e261bda6002b6a90c9882c8d4aa3d0:4d4f741b455b7ba71e10e1cc3309bf17979cdfadd61302c07cf67e0799e5ddea:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20240105072201/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2024-01-05T07:22:01.000Z",
        "to": "2025-07-06T01:43:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 11,
      "id": "page-4d4f741b455b7ba71e10e1cc3309bf17979cdfadd61302c07cf67e0799e5ddea:5ce421e900563de5e374590c8271b1875acee3487394b4ec9c526c7468b7916e:customers_added:1d3cd3c82b508ddd",
      "before_evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Curved Arrow, Dashboard Demo Screenshot, huggingface, Mistral AI and linear.",
      "between": {
        "from": "2025-07-06T01:43:04.000Z",
        "to": "2026-07-02T16:01:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702160139/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 12,
      "id": "page-4d4f741b455b7ba71e10e1cc3309bf17979cdfadd61302c07cf67e0799e5ddea:5ce421e900563de5e374590c8271b1875acee3487394b4ec9c526c7468b7916e:headline:89ffa1e3d3db0c30",
      "before_evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Give your team and customers the easiest way to work with data” to “Open source analytics that answers back”.",
      "between": {
        "from": "2025-07-06T01:43:04.000Z",
        "to": "2026-07-02T16:01:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702160139/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-4d4f741b455b7ba71e10e1cc3309bf17979cdfadd61302c07cf67e0799e5ddea:5ce421e900563de5e374590c8271b1875acee3487394b4ec9c526c7468b7916e:traction:0fb0918b599d09cf",
      "before_evidence": "https://web.archive.org/web/20250706014304/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “90,000+ companies” on its homepage (was “70,000 companies”).",
      "between": {
        "from": "2025-07-06T01:43:04.000Z",
        "to": "2026-07-02T16:01:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702160139/https://www.metabase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 14,
      "id": "page-5ce421e900563de5e374590c8271b1875acee3487394b4ec9c526c7468b7916e:f6711f9302a309b7b032b5187e4e050be695f330e3916e28a5385776943f88e6:customers_added:1527410781dc3422",
      "before_evidence": "https://web.archive.org/web/20260702160139/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Hugging Face, McDonald's and Capital One.",
      "between": {
        "from": "2026-07-02T16:01:39.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://www.metabase.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 15,
      "id": "page-5ce421e900563de5e374590c8271b1875acee3487394b4ec9c526c7468b7916e:f6711f9302a309b7b032b5187e4e050be695f330e3916e28a5385776943f88e6:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260702160139/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-07-02T16:01:39.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://www.metabase.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 16,
      "id": "page-5ce421e900563de5e374590c8271b1875acee3487394b4ec9c526c7468b7916e:f6711f9302a309b7b032b5187e4e050be695f330e3916e28a5385776943f88e6:traction:c8f641532d2eb996",
      "before_evidence": "https://web.archive.org/web/20260702160139/https://www.metabase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “100,000+ companies” on its homepage (was “90,000+ companies”).",
      "between": {
        "from": "2026-07-02T16:01:39.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://www.metabase.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Metabase” company record, https://startuphistory.org/c/metabase.com"
}