{
  "company": {
    "name": "MessageBird",
    "website": "https://messagebird.com/",
    "record": "https://startuphistory.org/c/messagebird.com"
  },
  "status": null,
  "history_since": "2010-05-16T22:49:29.000Z",
  "baseline": {
    "snapshot_id": "eed47fbf098364db73a3bbe3046d263a3e581fa4a896dbff853f91f717eee949",
    "observed_at": "2010-05-16T22:49:29.000Z",
    "headline": null,
    "description": "send a text message to up to 10000 numbers, siutable for schools, retail and sports clubs.",
    "evidence": "https://web.archive.org/web/20100516224929/http://messagebird.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:41:31.438Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2012-10-04T19:22:35.000Z",
      "variants": [
        {
          "headline": "Super simpel",
          "subhead": "MessageBird is dé totaaloplossing voor bedrijven om SMS in te zetten als marketing-, notificatie- en communicatiemiddel. Integreer ons in je eigen software of gebruik onze website.",
          "observed_at": "2012-10-04T19:22:35.000Z",
          "evidence": "https://web.archive.org/web/20121004192235/https://www.messagebird.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Super simpel",
      "subhead": "MessageBird is dé totaaloplossing voor bedrijven om SMS in te zetten als marketing-, notificatie- en communicatiemiddel. Integreer ons in je eigen software of gebruik onze website.",
      "from": "2012-10-04T19:22:35.000Z",
      "to": "2012-10-04T19:22:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20121004192235/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-10-04T19:22:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-10-14T09:44:16.000Z",
      "variants": [
        {
          "headline": "Send SMS and voice messages worldwide",
          "subhead": "Easily done via our website, email or your own software (API). No setup fees. No monthly fees. Discover our SMS message and voice call solutions now.",
          "observed_at": "2014-06-05T13:30:25.000Z",
          "evidence": "https://web.archive.org/web/20140605133025/https://www.messagebird.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Send SMS and voice messages worldwide",
          "subhead": "Easily done via our website, email or your own software (API). No setup fees. No monthly fees. Discover our SMS message and voice call solutions now.",
          "observed_at": "2014-10-14T09:44:16.000Z",
          "evidence": "https://web.archive.org/web/20141014094416/https://www.messagebird.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Send SMS and voice messages worldwide",
      "subhead": "Easily done via our website, email or your own software (API). No setup fees. No monthly fees. Discover our SMS message and voice call solutions now.",
      "from": "2014-06-05T13:30:25.000Z",
      "to": "2014-10-14T09:44:16.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20141014094416/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2014-06-05T13:30:25.000Z",
          "to": "2014-10-14T09:44:16.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-08-01T22:05:43.000Z",
      "variants": [
        {
          "headline": "Communication made easy.",
          "subhead": "Easily done via our website, email or your own software (API). No setup fees. No monthly fees. Discover our SMS message and voice call solutions now.",
          "observed_at": "2015-08-01T22:05:43.000Z",
          "evidence": "https://web.archive.org/web/20150801220543/http://messagebird.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Communication made easy.",
      "subhead": "Easily done via our website, email or your own software (API). No setup fees. No monthly fees. Discover our SMS message and voice call solutions now.",
      "from": "2015-08-01T22:05:43.000Z",
      "to": "2015-08-01T22:05:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150801220543/http://messagebird.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-08-01T22:05:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-29T19:02:27.000Z",
      "variants": [
        {
          "headline": "The fastest and most reliable global messaging API.",
          "subhead": "Reach 7 billion phones in seconds via SMS, Chat & Voice. Try it for free and improve your communication.",
          "observed_at": "2016-07-29T19:02:27.000Z",
          "evidence": "https://web.archive.org/web/20160729190227/https://www.messagebird.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The fastest and most reliable global messaging API.",
      "subhead": "Reach 7 billion phones in seconds via SMS, Chat & Voice. Try it for free and improve your communication.",
      "from": "2016-07-29T19:02:27.000Z",
      "to": "2016-07-29T19:02:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160729190227/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-07-29T19:02:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-05T02:26:35.000Z",
      "variants": [
        {
          "headline": "SMS, Chat & Voice",
          "subhead": "Reach 7 billion phones in seconds via SMS, Chat & Voice. Try it for free and improve your communication.",
          "observed_at": "2017-07-05T02:26:35.000Z",
          "evidence": "https://web.archive.org/web/20170705022635/http://www.messagebird.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "SMS, Chat & Voice",
      "subhead": "Reach 7 billion phones in seconds via SMS, Chat & Voice. Try it for free and improve your communication.",
      "from": "2017-07-05T02:26:35.000Z",
      "to": "2017-07-05T02:26:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170705022635/http://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-05T02:26:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-13T20:02:11.000Z",
      "variants": [
        {
          "headline": "Communication, solved.",
          "subhead": "Reach 7 billion phones in seconds via SMS, Chat & Voice. Try it for free and improve your communication.",
          "observed_at": "2018-01-02T11:30:45.000Z",
          "evidence": "https://web.archive.org/web/20180102113045/https://www.messagebird.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Omnichannel platform for customer communication, acquisition and retention",
          "subhead": "Build communication solutions using MessageBird's applications and APIs — to talk to customers over any channel, for any use use, anywhere in the world.",
          "observed_at": "2023-02-13T20:02:11.000Z",
          "evidence": "https://web.archive.org/web/20230213200211/https://messagebird.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Omnichannel platform for customer communication, acquisition and retention",
      "subhead": "Build communication solutions using MessageBird's applications and APIs — to talk to customers over any channel, for any use use, anywhere in the world.",
      "from": "2018-01-02T11:30:45.000Z",
      "to": "2023-02-13T20:02:11.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230213200211/https://messagebird.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-02T11:30:45.000Z",
          "to": "2023-02-13T20:02:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-12T02:40:29.000Z",
      "variants": [
        {
          "headline": "Omnichannel automation platform for APIs, service & marketing",
          "subhead": "Build communication solutions using MessageBird's applications and APIs — to talk to customers over any channel, for any use case, anywhere in the world.",
          "observed_at": "2024-01-12T02:40:29.000Z",
          "evidence": "https://web.archive.org/web/20240112024029/https://messagebird.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Omnichannel automation platform for APIs, service & marketing",
      "subhead": "Build communication solutions using MessageBird's applications and APIs — to talk to customers over any channel, for any use case, anywhere in the world.",
      "from": "2024-01-12T02:40:29.000Z",
      "to": "2024-01-12T02:40:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240112024029/https://messagebird.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-12T02:40:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:41:31.438Z",
      "variants": [
        {
          "headline": "Communications for developers",
          "subhead": "Deliver transactional notifications, run marketing broadcasts, and handle two-way customer replies across Email, SMS, WhatsApp, Apple Messages, and Voice with Bird's REST API, SDKs, CLI, and MCP serve",
          "observed_at": "2026-11-06T17:41:31.438Z",
          "evidence": "https://bird.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Communications for developers",
      "subhead": "Deliver transactional notifications, run marketing broadcasts, and handle two-way customer replies across Email, SMS, WhatsApp, Apple Messages, and Voice with Bird's REST API, SDKs, CLI, and MCP serve",
      "from": "2026-11-06T17:41:31.438Z",
      "to": "2026-11-06T17:41:31.438Z",
      "captures": 1,
      "evidence": "https://bird.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:41:31.438Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-20fc51dd7ddfe04d4c8a4ebaea2360315b8f23f525bf98ec2996e2b0fe445ac7:40a4b372dc9af01be8400da812afd52547e6f633d624492df34a8bfc20692a60:headline:9f9ed0b0ba75b01d",
      "before_evidence": "https://web.archive.org/web/20121004192235/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Super simpel” to “Send SMS and voice messages worldwide”.",
      "between": {
        "from": "2012-10-04T19:22:35.000Z",
        "to": "2014-06-05T13:30:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20140605133025/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-20fc51dd7ddfe04d4c8a4ebaea2360315b8f23f525bf98ec2996e2b0fe445ac7:40a4b372dc9af01be8400da812afd52547e6f633d624492df34a8bfc20692a60:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20121004192235/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2012-10-04T19:22:35.000Z",
        "to": "2014-06-05T13:30:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20140605133025/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-40a4b372dc9af01be8400da812afd52547e6f633d624492df34a8bfc20692a60:c40fb8edab584c6792a8846f43c5b6aaababeeb108b8961249bd7aabe5ebf783:customers_added:074928887f6a32f5",
      "before_evidence": "https://web.archive.org/web/20140605133025/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Levis, TomTom and Ikea.",
      "between": {
        "from": "2014-06-05T13:30:25.000Z",
        "to": "2014-10-14T09:44:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20141014094416/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-40a4b372dc9af01be8400da812afd52547e6f633d624492df34a8bfc20692a60:c40fb8edab584c6792a8846f43c5b6aaababeeb108b8961249bd7aabe5ebf783:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20140605133025/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-06-05T13:30:25.000Z",
        "to": "2014-10-14T09:44:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20141014094416/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-c40fb8edab584c6792a8846f43c5b6aaababeeb108b8961249bd7aabe5ebf783:7089d05ebb0af44ee64301b7ec4d69b50c9b257da97601e1b98ba418ce28211b:headline:b2dc499170cf9d65",
      "before_evidence": "https://web.archive.org/web/20141014094416/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Send SMS and voice messages worldwide” to “Communication made easy.”.",
      "between": {
        "from": "2014-10-14T09:44:16.000Z",
        "to": "2015-08-01T22:05:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20150801220543/http://messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-c40fb8edab584c6792a8846f43c5b6aaababeeb108b8961249bd7aabe5ebf783:7089d05ebb0af44ee64301b7ec4d69b50c9b257da97601e1b98ba418ce28211b:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20141014094416/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-10-14T09:44:16.000Z",
        "to": "2015-08-01T22:05:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20150801220543/http://messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 7,
      "id": "page-7089d05ebb0af44ee64301b7ec4d69b50c9b257da97601e1b98ba418ce28211b:33968dcd4f75f128ccf3ccbd99ab8d27c2df900214ee1a85d9c70fec1df53743:headline:4637e916dbe55a7e",
      "before_evidence": "https://web.archive.org/web/20150801220543/http://messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Communication made easy.” to “The fastest and most reliable global messaging API.”.",
      "between": {
        "from": "2015-08-01T22:05:43.000Z",
        "to": "2016-07-29T19:02:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20160729190227/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-33968dcd4f75f128ccf3ccbd99ab8d27c2df900214ee1a85d9c70fec1df53743:881d80dc672548f77997704ecedee4e9f64d2072571521b7320fdd2a5154cea7:customers_added:95d694e977c1bf7d",
      "before_evidence": "https://web.archive.org/web/20160729190227/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Heineken.",
      "between": {
        "from": "2016-07-29T19:02:27.000Z",
        "to": "2017-07-05T02:26:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20170705022635/http://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-33968dcd4f75f128ccf3ccbd99ab8d27c2df900214ee1a85d9c70fec1df53743:881d80dc672548f77997704ecedee4e9f64d2072571521b7320fdd2a5154cea7:headline:4948c4fb043f8ab3",
      "before_evidence": "https://web.archive.org/web/20160729190227/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The fastest and most reliable global messaging API.” to “SMS, Chat & Voice”.",
      "between": {
        "from": "2016-07-29T19:02:27.000Z",
        "to": "2017-07-05T02:26:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20170705022635/http://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-33968dcd4f75f128ccf3ccbd99ab8d27c2df900214ee1a85d9c70fec1df53743:881d80dc672548f77997704ecedee4e9f64d2072571521b7320fdd2a5154cea7:traction:0174a0855b069d84",
      "before_evidence": "https://web.archive.org/web/20160729190227/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “15,000 companies” on its homepage (was “10,000 companies”).",
      "between": {
        "from": "2016-07-29T19:02:27.000Z",
        "to": "2017-07-05T02:26:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20170705022635/http://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 11,
      "id": "page-881d80dc672548f77997704ecedee4e9f64d2072571521b7320fdd2a5154cea7:69a75b755024785bb8d11284b90ba167c9dd645647dc3e0ec2981be5db7bae7e:headline:2eaccacb801ce8d1",
      "before_evidence": "https://web.archive.org/web/20170705022635/http://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SMS, Chat & Voice” to “Communication, solved.”.",
      "between": {
        "from": "2017-07-05T02:26:35.000Z",
        "to": "2018-01-02T11:30:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20180102113045/https://www.messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-69a75b755024785bb8d11284b90ba167c9dd645647dc3e0ec2981be5db7bae7e:a7c46c1e59e03c5ef22ff2d4d534a9ca5fbb1bc84fe64ded376d02382984b661:headline:cffbcfab1b480702",
      "before_evidence": "https://web.archive.org/web/20180102113045/https://www.messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Communication, solved.” to “Omnichannel platform for customer communication, acquisition and retention”.",
      "between": {
        "from": "2018-01-02T11:30:45.000Z",
        "to": "2023-02-13T20:02:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20230213200211/https://messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-a7c46c1e59e03c5ef22ff2d4d534a9ca5fbb1bc84fe64ded376d02382984b661:94408f793b64d771e60b45b7fb8c863519283bb2a24061cca272d9fa65ca47a1:headline:43fbd87dc7d026f9",
      "before_evidence": "https://web.archive.org/web/20230213200211/https://messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Omnichannel platform for customer communication, acquisition and retention” to “Omnichannel automation platform for APIs, service & marketing”.",
      "between": {
        "from": "2023-02-13T20:02:11.000Z",
        "to": "2024-01-12T02:40:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20240112024029/https://messagebird.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "classifier-94408f793b64d771e60b45b7fb8c863519283bb2a24061cca272d9fa65ca47a1:619adb711f0fdae62f44b04abb4e50308a14ff5cccb3da8a4359bf74d28ea92f:repositioning",
      "before_evidence": "https://web.archive.org/web/20240112024029/https://messagebird.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Omnichannel automation platform for APIs, service & marketing” to “Communications for developers”.",
      "between": {
        "from": "2024-01-12T02:40:29.000Z",
        "to": "2026-11-06T17:41:31.438Z"
      },
      "evidence": "https://bird.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "MessageBird homepage now emphasizes developers",
    "summary": "MessageBird’s homepage messaging now centers on “Communications for developers”, following earlier omnichannel-focused headlines and growth in stated company usage and customer logos.",
    "points": [
      {
        "text": "Between January 2024 and November 2026, a classifier read MessageBird’s new homepage headline, “Communications for developers”, as a repositioning from “Omnichannel automation platform for APIs, service & marketing”.",
        "kind": "fact",
        "changes": [
          13,
          14
        ]
      },
      {
        "text": "This classifier-read repositioning towards “Communications for developers” suggests a stronger emphasis on a developer-oriented audience than in prior “omnichannel” messaging.",
        "kind": "interpretation",
        "changes": [
          12,
          13,
          14
        ]
      },
      {
        "text": "Between February 2023 and January 2024, MessageBird’s homepage headline was “Omnichannel automation platform for APIs, service & marketing”.",
        "kind": "fact",
        "changes": [
          13
        ]
      },
      {
        "text": "Between July 2016 and July 2017, MessageBird’s homepage claimed “15,000 companies” (up from “10,000 companies”) and showed logos including Heineken, Levis, TomTom and Ikea.",
        "kind": "fact",
        "changes": [
          3,
          8,
          10
        ]
      }
    ],
    "written_at": "2026-11-07T14:52:51.848Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MessageBird” company record, https://startuphistory.org/c/messagebird.com"
}