{
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    "website": "https://meroxa.com/",
    "record": "https://startuphistory.org/c/meroxa.com"
  },
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      "subhead": "Meroxa - Empower your data team",
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      "to": "2021-07-29T00:34:52.000Z",
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      "evidence": "https://web.archive.org/web/20210729003452/https://meroxa.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "quote_observed_at": "2023-01-24T13:51:04.000Z",
      "variants": [
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          "subhead": "Meroxa is the industry-leading code-first data application platform built for developers' everyday workflows. Explore our platform for free!",
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          "evidence": "https://web.archive.org/web/20220713090231/https://meroxa.com/",
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        {
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          "subhead": "Meroxa is the industry-leading code-first data application platform built for developers' everyday workflows. Explore our platform for free!",
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          "evidence": "https://web.archive.org/web/20230124135104/https://meroxa.com/",
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      ],
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    },
    {
      "quote_observed_at": "2024-01-29T09:19:23.000Z",
      "variants": [
        {
          "headline": "The leading developer experience layer for streaming data.",
          "subhead": "Meroxa is the industry-leading code-first stream processing application platform built for developers' everyday workflows. Explore our platform for free!",
          "observed_at": "2023-10-04T05:45:12.000Z",
          "evidence": "https://web.archive.org/web/20231004054512/https://meroxa.com",
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        {
          "headline": "The leading developer experience layer for streaming data.",
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      ],
      "headline": "The leading developer experience layer for streaming data.",
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      "to": "2024-01-29T09:19:23.000Z",
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      "variants": [
        {
          "headline": "Streamline large data movement with Conduit Platform",
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        {
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          "evidence": "https://web.archive.org/web/20260213022123/https://meroxa.com/",
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      ],
      "headline": "Streamline large data movement with Conduit Platform",
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      "evidence": "https://web.archive.org/web/20260213022123/https://meroxa.com/",
      "evidence_kind": "internet_archive",
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          "to": "2026-02-13T02:21:23.000Z"
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Build enterprise grade real-time data pipelines in minutes not months” to “Build data apps with workflows you know and love”. A classifier read this as a change in its core product and its target customer.",
      "between": {
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        "to": "2022-07-13T09:02:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20220713090231/https://meroxa.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
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      "id": "page-cbbd56bb266168af0292c4f52878528b645603f48e578aac0b81861b4513de87:b74fde9a821294defc384bf9c7a5147b29809ec2e8d4acd97f7829886bc7cc28:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20220713090231/https://meroxa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2022-07-13T09:02:31.000Z",
        "to": "2023-01-24T13:51:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20230124135104/https://meroxa.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20230124135104/https://meroxa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build data apps with workflows you know and love” to “The leading developer experience layer for streaming data.”.",
      "between": {
        "from": "2023-01-24T13:51:04.000Z",
        "to": "2023-10-04T05:45:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20231004054512/https://meroxa.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-77a9364c36605f62615503230b46bdb07a6ff82e6e0ec5aac565290f05f6be18:ca425c678fcedb0428fbceedebe565d8522141806454599efcc695cc8d796d65:repositioning",
      "before_evidence": "https://web.archive.org/web/20240129091923/https://meroxa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The leading developer experience layer for streaming data.” to “Streamline large data movement with Conduit Platform”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-01-29T09:19:23.000Z",
        "to": "2025-01-16T00:58:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250116005817/https://meroxa.com",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-77a9364c36605f62615503230b46bdb07a6ff82e6e0ec5aac565290f05f6be18:ca425c678fcedb0428fbceedebe565d8522141806454599efcc695cc8d796d65:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240129091923/https://meroxa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-01-29T09:19:23.000Z",
        "to": "2025-01-16T00:58:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250116005817/https://meroxa.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Meroxa” company record, https://startuphistory.org/c/meroxa.com"
}