{
  "company": {
    "name": "Merkle Trade",
    "website": "https://merkle.trade/",
    "record": "https://startuphistory.org/c/merkle.trade"
  },
  "status": {
    "kind": "shutdown",
    "label": "Shut down",
    "summary": "Its homepage now says “Merkle is winding down. Thank you for being part of our journey.”.",
    "seen": {
      "between": {
        "from": "2026-01-07T15:21:58.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      }
    }
  },
  "history_since": "2023-03-14T16:32:38.000Z",
  "baseline": {
    "snapshot_id": "267ff0cedd91b2e0747065ffec331d24d8a9e150beef6d9c03eaf84106fe226c",
    "observed_at": "2023-03-14T16:32:38.000Z",
    "headline": "Leveraged Trading, Decentralized.",
    "description": "Leveraged Trading on Aptos",
    "evidence": "https://web.archive.org/web/20230314163238/https://merkle.trade/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-03-14T16:32:38.000Z",
      "variants": [
        {
          "headline": "Leveraged Trading, Decentralized.",
          "subhead": "Leveraged Trading on Aptos",
          "observed_at": "2023-03-14T16:32:38.000Z",
          "evidence": "https://web.archive.org/web/20230314163238/https://merkle.trade/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Leveraged Trading, Decentralized.",
      "subhead": "Leveraged Trading on Aptos",
      "from": "2023-03-14T16:32:38.000Z",
      "to": "2023-03-14T16:32:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230314163238/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-03-14T16:32:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-09-27T22:26:46.000Z",
      "variants": [
        {
          "headline": "Trade, Play, Profit",
          "subhead": "Trade Crypto and Forex with up to 1000x Leverage",
          "observed_at": "2023-09-27T22:26:46.000Z",
          "evidence": "https://web.archive.org/web/20230927222646/https://merkle.trade/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Trade, Play, Profit",
      "subhead": "Trade Crypto and Forex with up to 1000x Leverage",
      "from": "2023-09-27T22:26:46.000Z",
      "to": "2023-09-27T22:26:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230927222646/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-09-27T22:26:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-20T00:30:14.000Z",
      "variants": [
        {
          "headline": "Level Up Your Trading",
          "subhead": "Trade, level up, and unlock instant rewards",
          "observed_at": "2024-07-20T00:30:14.000Z",
          "evidence": "https://web.archive.org/web/20240720003014/https://merkle.trade/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Level Up Your Trading",
      "subhead": "Trade, level up, and unlock instant rewards",
      "from": "2024-07-20T00:30:14.000Z",
      "to": "2024-07-20T00:30:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240720003014/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-20T00:30:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-07T15:21:58.000Z",
      "variants": [
        {
          "headline": "Trade Crypto 150x Leverage",
          "subhead": "Seamless leveraged trading for everyone",
          "observed_at": "2025-01-13T17:49:07.000Z",
          "evidence": "https://web.archive.org/web/20250113174907/https://merkle.trade/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Trade Crypto 150x Leverage",
          "subhead": "Seamless leveraged trading for everyone",
          "observed_at": "2025-07-17T03:29:19.000Z",
          "evidence": "https://web.archive.org/web/20250717032919/https://merkle.trade/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Trade Crypto 150x Leverage",
          "subhead": "Seamless leveraged trading for everyone",
          "observed_at": "2026-01-07T15:21:58.000Z",
          "evidence": "https://web.archive.org/web/20260107152158/https://merkle.trade/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Trade Crypto 150x Leverage",
      "subhead": "Seamless leveraged trading for everyone",
      "from": "2025-01-13T17:49:07.000Z",
      "to": "2026-01-07T15:21:58.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260107152158/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-13T17:49:07.000Z",
          "to": "2026-01-07T15:21:58.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-267ff0cedd91b2e0747065ffec331d24d8a9e150beef6d9c03eaf84106fe226c:e0ca931f01075cf5a245355d48101465aee52b7055dd0e8b8e357af1895705e5:headline:2915b108c3e1879a",
      "before_evidence": "https://web.archive.org/web/20230314163238/https://merkle.trade/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Leveraged Trading, Decentralized.” to “Trade, Play, Profit”.",
      "between": {
        "from": "2023-03-14T16:32:38.000Z",
        "to": "2023-09-27T22:26:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20230927222646/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-e0ca931f01075cf5a245355d48101465aee52b7055dd0e8b8e357af1895705e5:d89128aceddfa4ca33fbdead7e2b4e8d3037b7e18cbdc9268771ad0d5991d412:headline:beb8532d44e318d4",
      "before_evidence": "https://web.archive.org/web/20230927222646/https://merkle.trade/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Trade, Play, Profit” to “Level Up Your Trading”.",
      "between": {
        "from": "2023-09-27T22:26:46.000Z",
        "to": "2024-07-20T00:30:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20240720003014/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-d89128aceddfa4ca33fbdead7e2b4e8d3037b7e18cbdc9268771ad0d5991d412:99605c44a77cd1b472c4c68cc0e9a574fcb367fe7d3aed7abff072e2774ddd55:headline:5e33cb62aba5aa7b",
      "before_evidence": "https://web.archive.org/web/20240720003014/https://merkle.trade/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Level Up Your Trading” to “Trade Crypto 150x Leverage”.",
      "between": {
        "from": "2024-07-20T00:30:14.000Z",
        "to": "2025-01-13T17:49:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20250113174907/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-d89128aceddfa4ca33fbdead7e2b4e8d3037b7e18cbdc9268771ad0d5991d412:99605c44a77cd1b472c4c68cc0e9a574fcb367fe7d3aed7abff072e2774ddd55:investors:e17504fd4481d0ec",
      "before_evidence": "https://web.archive.org/web/20240720003014/https://merkle.trade/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: hashed, arrington capital, moringstar ventures, amber, aptos, dorahacks, re7capital, ottersec and 2 more.",
      "between": {
        "from": "2024-07-20T00:30:14.000Z",
        "to": "2025-01-13T17:49:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20250113174907/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 5,
      "id": "page-99605c44a77cd1b472c4c68cc0e9a574fcb367fe7d3aed7abff072e2774ddd55:589a5374c5bb060c81fb5499d946f4d41dd700d711101bbdaecab092a6303296:customers_added:f7dd682d80b85621",
      "before_evidence": "https://web.archive.org/web/20250113174907/https://merkle.trade/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: chart up and TRUMP_USD.",
      "between": {
        "from": "2025-01-13T17:49:07.000Z",
        "to": "2025-07-17T03:29:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717032919/https://merkle.trade/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-6ba0010193bc2eda5ca8492133a461aac075ecb5a6bd5a2116042fd5f157b8e1:4c0994338c9254c2e27aea78f4e67c0274a60106f6d9e1c5066dd61fa7abe4e3:shutdown:ef34f92875eec6f5",
      "before_evidence": "https://web.archive.org/web/20260107152158/https://merkle.trade/",
      "before_evidence_kind": "internet_archive",
      "kind": "shutdown",
      "label": "Shut down",
      "summary": "Its homepage now says “Merkle is winding down. Thank you for being part of our journey.”.",
      "between": {
        "from": "2026-01-07T15:21:58.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://merkle.trade/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/shut-down"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Zeta Markets",
      "record": "https://startuphistory.org/c/zeta.markets",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Liquid",
      "record": "https://startuphistory.org/c/liquid.trade",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Reya",
      "record": "https://startuphistory.org/c/reya.xyz",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "NFEX",
      "record": "https://startuphistory.org/c/nfex.io",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Augment",
      "record": "https://startuphistory.org/c/augment.market",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Merkle Trade” company record, https://startuphistory.org/c/merkle.trade"
}