{
  "company": {
    "name": "Mercoa",
    "website": "https://mercoa.com/",
    "record": "https://startuphistory.org/c/mercoa.com"
  },
  "status": null,
  "history_since": "2023-09-25T15:48:45.000Z",
  "baseline": {
    "snapshot_id": "5ba544d6b943cb4cb635ee6c850e31954c3b964ac2d31f6de4049b8bc36f22ae",
    "observed_at": "2023-09-25T15:48:45.000Z",
    "headline": "Accounts Payable API for Vertical SaaS",
    "description": "Everything you need to launch accounts payable in your product with a single API",
    "evidence": "https://web.archive.org/web/20230925154845/https://mercoa.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-14T22:08:34.000Z",
      "variants": [
        {
          "headline": "Accounts Payable API for Vertical SaaS",
          "subhead": "Everything you need to launch accounts payable in your product with a single API",
          "observed_at": "2023-09-25T15:48:45.000Z",
          "evidence": "https://web.archive.org/web/20230925154845/https://mercoa.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Accounts Payable API for Vertical SaaS",
          "subhead": "Everything you need to launch accounts payable in your product with a single API",
          "observed_at": "2024-02-24T00:18:06.000Z",
          "evidence": "https://web.archive.org/web/20240224001806/https://mercoa.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Accounts Payable API for Vertical SaaS",
          "subhead": "Everything you need to launch accounts payable in your product with a single API",
          "observed_at": "2025-01-14T22:08:34.000Z",
          "evidence": "https://web.archive.org/web/20250114220834/https://mercoa.com:443/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Accounts Payable API for Vertical SaaS",
      "subhead": "Everything you need to launch accounts payable in your product with a single API",
      "from": "2023-09-25T15:48:45.000Z",
      "to": "2025-01-14T22:08:34.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250114220834/https://mercoa.com:443/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-25T15:48:45.000Z",
          "to": "2025-01-14T22:08:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-15T00:03:36.000Z",
      "variants": [
        {
          "headline": "Turn Every Bill into Virtual-Card Revenue",
          "subhead": "Mercoa AI Agent for Virtual Cards",
          "observed_at": "2025-07-15T00:03:36.000Z",
          "evidence": "https://web.archive.org/web/20250715000336/https://mercoa.com:443/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn Every Bill into Virtual-Card Revenue",
      "subhead": "Mercoa AI Agent for Virtual Cards",
      "from": "2025-07-15T00:03:36.000Z",
      "to": "2025-07-15T00:03:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250715000336/https://mercoa.com:443/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-15T00:03:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "B2B Payments for Vertical SaaS Platforms",
          "subhead": "Integrate embedded BillPay, Invoicing, and Payouts APIs effortlessly with Mercoa. Simplify B2B payments and automate invoicing for your customers",
          "observed_at": "2026-07-11T07:55:35.000Z",
          "evidence": "https://web.archive.org/web/20260711075535/https://mercoa.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "B2B Payments for Vertical SaaS Platforms",
          "subhead": "Integrate embedded BillPay, Invoicing, and Payouts APIs effortlessly with Mercoa. Simplify B2B payments and automate invoicing for your customers",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://mercoa.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "B2B Payments for Vertical SaaS Platforms",
      "subhead": "Integrate embedded BillPay, Invoicing, and Payouts APIs effortlessly with Mercoa. Simplify B2B payments and automate invoicing for your customers",
      "from": "2026-07-11T07:55:35.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 2,
      "evidence": "https://mercoa.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T07:55:35.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-3f8a0b572b82c9dec610f83ff826516bde7d0854bf7aa7d6c6ebb546a07617b2:9c57769c4c43182d7b186781423c726069eb0c78bbf1cd8f80193c67ceeed968:repositioning",
      "before_evidence": "https://web.archive.org/web/20250114220834/https://mercoa.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Accounts Payable API for Vertical SaaS” to “Turn Every Bill into Virtual-Card Revenue”.",
      "between": {
        "from": "2025-01-14T22:08:34.000Z",
        "to": "2025-07-15T00:03:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20250715000336/https://mercoa.com:443/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-3f8a0b572b82c9dec610f83ff826516bde7d0854bf7aa7d6c6ebb546a07617b2:9c57769c4c43182d7b186781423c726069eb0c78bbf1cd8f80193c67ceeed968:compliance:b8a022b233bc0d45",
      "before_evidence": "https://web.archive.org/web/20250114220834/https://mercoa.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS compliance on its homepage.",
      "between": {
        "from": "2025-01-14T22:08:34.000Z",
        "to": "2025-07-15T00:03:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20250715000336/https://mercoa.com:443/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 3,
      "id": "classifier-9c57769c4c43182d7b186781423c726069eb0c78bbf1cd8f80193c67ceeed968:7ab870fc6ac08e73638d65a4bd46091309eab84a06816b5de8caa90d2d4de7a8:repositioning",
      "before_evidence": "https://web.archive.org/web/20250715000336/https://mercoa.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Turn Every Bill into Virtual-Card Revenue” to “B2B Payments for Vertical SaaS Platforms”.",
      "between": {
        "from": "2025-07-15T00:03:36.000Z",
        "to": "2026-07-11T07:55:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711075535/https://mercoa.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-9c57769c4c43182d7b186781423c726069eb0c78bbf1cd8f80193c67ceeed968:7ab870fc6ac08e73638d65a4bd46091309eab84a06816b5de8caa90d2d4de7a8:investors:8d76cb4d414a6e11",
      "before_evidence": "https://web.archive.org/web/20250715000336/https://mercoa.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Y Combinator, Clyr, Joltly, Accountable, InBuild, Spacetil and Backdrop.",
      "between": {
        "from": "2025-07-15T00:03:36.000Z",
        "to": "2026-07-11T07:55:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711075535/https://mercoa.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mercoa” company record, https://startuphistory.org/c/mercoa.com"
}