{
  "company": {
    "name": "Mercadounico",
    "website": "https://mercadounico.tech/",
    "record": "https://startuphistory.org/c/mercadounico.tech"
  },
  "status": null,
  "history_since": "2024-04-03T01:41:54.000Z",
  "baseline": {
    "snapshot_id": "38b987f600513922911164470b571a1266bd2aa038293a25d18492f4df95a824",
    "observed_at": "2024-04-03T01:41:54.000Z",
    "headline": "Mercado Único",
    "description": null,
    "evidence": "https://web.archive.org/web/20240403014154/https://www.mercadounico.tech/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-08-05T03:11:59.000Z",
      "variants": [
        {
          "headline": "Mercado Único",
          "subhead": null,
          "observed_at": "2024-04-03T01:41:54.000Z",
          "evidence": "https://web.archive.org/web/20240403014154/https://www.mercadounico.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mercado Único",
          "subhead": null,
          "observed_at": "2024-08-05T03:11:59.000Z",
          "evidence": "https://web.archive.org/web/20240805031159/https://www.mercadounico.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mercado Único",
      "subhead": null,
      "from": "2024-04-03T01:41:54.000Z",
      "to": "2024-08-05T03:11:59.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240805031159/https://www.mercadounico.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-04-03T01:41:54.000Z",
          "to": "2024-08-05T03:11:59.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-14T02:57:25.000Z",
      "variants": [
        {
          "headline": "Conectamos estoque parado a compradores qualificados",
          "subhead": "Transformamos desafios em oportunidades, conectamos seu estoque parado a uma rede de compradores qualificados, possibilitando a recuperação de capital e crescimento do seu negócio.",
          "observed_at": "2025-03-16T19:36:29.000Z",
          "evidence": "https://web.archive.org/web/20250316193629/https://mercadounico.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Conectamos estoque parado a compradores qualificados",
          "subhead": "Transformamos desafios em oportunidades, conectamos seu estoque parado a uma rede de compradores qualificados, possibilitando a recuperação de capital e crescimento do seu negócio.",
          "observed_at": "2025-07-14T02:57:25.000Z",
          "evidence": "https://web.archive.org/web/20250714025725/https://mercadounico.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Conectamos estoque parado a compradores qualificados",
      "subhead": "Transformamos desafios em oportunidades, conectamos seu estoque parado a uma rede de compradores qualificados, possibilitando a recuperação de capital e crescimento do seu negócio.",
      "from": "2025-03-16T19:36:29.000Z",
      "to": "2025-07-14T02:57:25.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250714025725/https://mercadounico.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-03-16T19:36:29.000Z",
          "to": "2025-07-14T02:57:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-20T12:34:52.000Z",
      "variants": [
        {
          "headline": "Recuperação de clientes no WhatsApp com inteligência real",
          "subhead": "Recupere clientes no WhatsApp com IA que aprende com seu ERP, cria campanhas personalizadas no timing certo e aumenta a recompra com envios seguros e opt-in.",
          "observed_at": "2026-01-20T12:34:52.000Z",
          "evidence": "https://web.archive.org/web/20260120123452/https://mercadounico.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Recuperação de clientes no WhatsApp com inteligência real",
      "subhead": "Recupere clientes no WhatsApp com IA que aprende com seu ERP, cria campanhas personalizadas no timing certo e aumenta a recompra com envios seguros e opt-in.",
      "from": "2026-01-20T12:34:52.000Z",
      "to": "2026-01-20T12:34:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260120123452/https://mercadounico.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-20T12:34:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Somos o fornecedor das marcas mais desejadas",
          "subhead": "Fornecedor exclusivo que conecta lojistas às melhores marcas de moda do Brasil. Acesso privilegiado a peças originais com condições incomparáveis.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://mercadounico.tech/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Somos o fornecedor das marcas mais desejadas",
      "subhead": "Fornecedor exclusivo que conecta lojistas às melhores marcas de moda do Brasil. Acesso privilegiado a peças originais com condições incomparáveis.",
      "from": "2026-11-06T17:40:08.559Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 1,
      "evidence": "https://mercadounico.tech/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:40:08.559Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e1c99453b034e2eafe0ef2f6c96f6b15968ece24eac5901021f4ced1afb2df7c:8a4f855810f7ea9ca3fa2ae6e3e71191d8f7c4117cb0564aa6c2738e1668dc56:headline:d775f01ac26bbb1e",
      "before_evidence": "https://web.archive.org/web/20250714025725/https://mercadounico.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Conectamos estoque parado a compradores qualificados” to “Recuperação de clientes no WhatsApp com inteligência real”.",
      "between": {
        "from": "2025-07-14T02:57:25.000Z",
        "to": "2026-01-20T12:34:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260120123452/https://mercadounico.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-8a4f855810f7ea9ca3fa2ae6e3e71191d8f7c4117cb0564aa6c2738e1668dc56:c7f478537427659cb18b02680cbb5a9a6e6ff57a893eeb449de6974b5ea07558:headline:43800a3c8211247b",
      "before_evidence": "https://web.archive.org/web/20260120123452/https://mercadounico.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Recuperação de clientes no WhatsApp com inteligência real” to “Somos o fornecedor das marcas mais desejadas”.",
      "between": {
        "from": "2026-01-20T12:34:52.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://mercadounico.tech/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Mercadounico homepage headline updates",
    "summary": "Mercadounico has changed its homepage headline text multiple times, indicating evolving positioning in how it presents itself.",
    "points": [
      {
        "text": "Between July 2025 and January 2026, Mercadounico changed its homepage headline from “Conectamos estoque parado a compradores qualificados” to “Recuperação de clientes no WhatsApp com inteligência real”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2026 and November 2026, Mercadounico changed its homepage headline from “Recuperação de clientes no WhatsApp com inteligência real” to “Somos o fornecedor das marcas mais desejadas”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The sequence of homepage headline changes between July 2025 and November 2026 suggests Mercadounico may be adjusting how it positions and describes its offering.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T20:53:34.658Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mercadounico” company record, https://startuphistory.org/c/mercadounico.tech"
}