{
  "company": {
    "name": "Memrise",
    "website": "https://memrise.com/",
    "record": "https://startuphistory.org/c/memrise.com"
  },
  "status": null,
  "history_since": "2009-02-24T07:42:53.000Z",
  "baseline": {
    "snapshot_id": "85abf6f45b354691b91019c918bffa45d36e198e708c449b2863f464adc9e484",
    "observed_at": "2013-01-03T17:05:15.000Z",
    "headline": "Learn something new every day",
    "description": null,
    "evidence": "https://web.archive.org/web/20130103170515/http://www.memrise.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-01-03T17:05:15.000Z",
      "variants": [
        {
          "headline": "Learn something new every day",
          "subhead": null,
          "observed_at": "2013-01-03T17:05:15.000Z",
          "evidence": "https://web.archive.org/web/20130103170515/http://www.memrise.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Learn something new every day",
      "subhead": null,
      "from": "2013-01-03T17:05:15.000Z",
      "to": "2013-01-03T17:05:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130103170515/http://www.memrise.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-01-03T17:05:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-07-05T03:54:43.000Z",
      "variants": [
        {
          "headline": "Learning, powered by imagination",
          "subhead": "The Memrise community uses images and science to make learning easy and fun. Learn a language. Learn anything.",
          "observed_at": "2014-07-05T03:54:43.000Z",
          "evidence": "https://web.archive.org/web/20140705035443/http://www.memrise.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Learning, powered by imagination",
      "subhead": "The Memrise community uses images and science to make learning easy and fun. Learn a language. Learn anything.",
      "from": "2014-07-05T03:54:43.000Z",
      "to": "2014-07-05T03:54:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140705035443/http://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-07-05T03:54:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-01T02:38:26.000Z",
      "variants": [
        {
          "headline": "Learning, made joyful",
          "subhead": "The Memrise community uses images and science to make learning easy and fun. Learn a language. Learn anything.",
          "observed_at": "2016-01-02T07:08:13.000Z",
          "evidence": "https://web.archive.org/web/20160102070813/https://www.memrise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Learning, made joyful",
          "subhead": "Learn a new language with games, humorous chatbots and over 30,000 native speaker videos.",
          "observed_at": "2017-07-01T02:38:26.000Z",
          "evidence": "https://web.archive.org/web/20170701023826/https://www.memrise.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Learning, made joyful",
      "subhead": "Learn a new language with games, humorous chatbots and over 30,000 native speaker videos.",
      "from": "2016-01-02T07:08:13.000Z",
      "to": "2017-07-01T02:38:26.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20170701023826/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-01-02T07:08:13.000Z",
          "to": "2017-07-01T02:38:26.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-04T14:13:58.000Z",
      "variants": [
        {
          "headline": "Unlock your learning superpowers with Memrise",
          "subhead": "Learn a new language with games, humorous chatbots and over 30,000 native speaker videos.",
          "observed_at": "2019-01-04T14:13:58.000Z",
          "evidence": "https://web.archive.org/web/20190104141358/https://www.memrise.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock your learning superpowers with Memrise",
      "subhead": "Learn a new language with games, humorous chatbots and over 30,000 native speaker videos.",
      "from": "2019-01-04T14:13:58.000Z",
      "to": "2019-01-04T14:13:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190104141358/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-04T14:13:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T11:06:14.000Z",
      "variants": [
        {
          "headline": "The fastest way to learn a language.",
          "subhead": "Learn a language with thousands of video clips of real native speakers, fun and effective games to practice your skills. Start learning at memrise.com or on our apps!",
          "observed_at": "2020-07-01T11:41:35.000Z",
          "evidence": "https://web.archive.org/web/20200701114135/https://www.memrise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Learn language that's really useful",
          "subhead": "Learn a language with thousands of video clips of real native speakers, fun and effective games to practice your skills. Start learning on web or on our apps!",
          "observed_at": "2022-01-01T22:13:06.000Z",
          "evidence": "https://web.archive.org/web/20220101221306/https://www.memrise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Learn a language for real life",
          "subhead": "Learn a language as it's used now. Immerse yourself in lessons that feature videos of native speakers, so you start speaking real life language, fast.",
          "observed_at": "2023-07-02T11:06:14.000Z",
          "evidence": "https://web.archive.org/web/20230702110614/https://www.memrise.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Learn a language for real life",
      "subhead": "Learn a language as it's used now. Immerse yourself in lessons that feature videos of native speakers, so you start speaking real life language, fast.",
      "from": "2020-07-01T11:41:35.000Z",
      "to": "2023-07-02T11:06:14.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230702110614/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-01T11:41:35.000Z",
          "to": "2023-07-02T11:06:14.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T04:56:22.000Z",
      "variants": [
        {
          "headline": "What our learners are saying",
          "subhead": "Learn a language as it's used now. Immerse yourself in lessons that feature videos of native speakers, so you start speaking real life language, fast.",
          "observed_at": "2025-01-01T04:56:22.000Z",
          "evidence": "https://web.archive.org/web/20250101045622/https://www.memrise.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "What our learners are saying",
      "subhead": "Learn a language as it's used now. Immerse yourself in lessons that feature videos of native speakers, so you start speaking real life language, fast.",
      "from": "2025-01-01T04:56:22.000Z",
      "to": "2025-01-01T04:56:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250101045622/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-01T04:56:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Understand native speakers. Sound more like them.",
          "subhead": "Memrise is a language learning app for people who have a specific reason to learn. Trusted by 80 million learners, Memrise offers specialised courses for your goals: passing an exam, speaking confiden",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://www.memrise.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Understand native speakers. Sound more like them.",
      "subhead": "Memrise is a language learning app for people who have a specific reason to learn. Trusted by 80 million learners, Memrise offers specialised courses for your goals: passing an exam, speaking confiden",
      "from": "2026-11-06T17:40:08.559Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 1,
      "evidence": "https://www.memrise.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:40:08.559Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-77c5c8ef522b4bd14b9474fe9144f12becd83e3c48aaa7afd9e9da438ea1a27a:85abf6f45b354691b91019c918bffa45d36e198e708c449b2863f464adc9e484:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20090224074253/http://memrise.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2009-02-24T07:42:53.000Z",
        "to": "2013-01-03T17:05:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20130103170515/http://www.memrise.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-85abf6f45b354691b91019c918bffa45d36e198e708c449b2863f464adc9e484:556a312c9f9a26736f0f19812d846eb1f8906156207fc1222acd0035f23965e0:headline:6326a25c52be58eb",
      "before_evidence": "https://web.archive.org/web/20130103170515/http://www.memrise.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Learn something new every day” to “Learning, powered by imagination”.",
      "between": {
        "from": "2013-01-03T17:05:15.000Z",
        "to": "2014-07-05T03:54:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20140705035443/http://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-556a312c9f9a26736f0f19812d846eb1f8906156207fc1222acd0035f23965e0:27f16ff4514717a757928ab4965104f5b97b30f2c0f2f10684c6b5d9e17bfb62:headline:2014da3337322b9f",
      "before_evidence": "https://web.archive.org/web/20140705035443/http://www.memrise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Learning, powered by imagination” to “Learning, made joyful”.",
      "between": {
        "from": "2014-07-05T03:54:43.000Z",
        "to": "2016-01-02T07:08:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20160102070813/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-d1ee4c930ed3a2b8c8aa476a2ca2e0992c43eb00fc35a00aed8ff281c6a6821c:f24fa82e31eee33a160047d982efbdbecd779edc9d49f3575148f1221ceb14ba:headline:6dc0dba9aaf9283b",
      "before_evidence": "https://web.archive.org/web/20170701023826/https://www.memrise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Learning, made joyful” to “Unlock your learning superpowers with Memrise”.",
      "between": {
        "from": "2017-07-01T02:38:26.000Z",
        "to": "2019-01-04T14:13:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20190104141358/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-f24fa82e31eee33a160047d982efbdbecd779edc9d49f3575148f1221ceb14ba:85fe8071ba796a34021f54ab65418fdc63fafe8b94928d119c7d4b5a7fb0c396:headline:e6d94bb59f0c37c6",
      "before_evidence": "https://web.archive.org/web/20190104141358/https://www.memrise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlock your learning superpowers with Memrise” to “The fastest way to learn a language.”.",
      "between": {
        "from": "2019-01-04T14:13:58.000Z",
        "to": "2020-07-01T11:41:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701114135/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-85fe8071ba796a34021f54ab65418fdc63fafe8b94928d119c7d4b5a7fb0c396:b8231773b4f93908e25d50940314edeac185dd5a81e5d8e65302d1e8766250b9:headline:78a4c0704ddb8f33",
      "before_evidence": "https://web.archive.org/web/20200701114135/https://www.memrise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The fastest way to learn a language.” to “Learn language that's really useful”.",
      "between": {
        "from": "2020-07-01T11:41:35.000Z",
        "to": "2022-01-01T22:13:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20220101221306/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-b8231773b4f93908e25d50940314edeac185dd5a81e5d8e65302d1e8766250b9:0ce4ce2e4dc9399a699369766c40a112e6e09b49a2b01c31da6ea7495a67dd61:headline:33a319d9a4a837b3",
      "before_evidence": "https://web.archive.org/web/20220101221306/https://www.memrise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Learn language that's really useful” to “Learn a language for real life”.",
      "between": {
        "from": "2022-01-01T22:13:06.000Z",
        "to": "2023-07-02T11:06:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702110614/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-0ce4ce2e4dc9399a699369766c40a112e6e09b49a2b01c31da6ea7495a67dd61:551127f492781ca5a647fed6804ee1f5905d98a251a30d4b4ccf83fd14d1b97f:headline:0d17a956bcb55070",
      "before_evidence": "https://web.archive.org/web/20230702110614/https://www.memrise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Learn a language for real life” to “What our learners are saying”.",
      "between": {
        "from": "2023-07-02T11:06:14.000Z",
        "to": "2025-01-01T04:56:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101045622/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-0ce4ce2e4dc9399a699369766c40a112e6e09b49a2b01c31da6ea7495a67dd61:551127f492781ca5a647fed6804ee1f5905d98a251a30d4b4ccf83fd14d1b97f:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230702110614/https://www.memrise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-07-02T11:06:14.000Z",
        "to": "2025-01-01T04:56:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101045622/https://www.memrise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 10,
      "id": "page-551127f492781ca5a647fed6804ee1f5905d98a251a30d4b4ccf83fd14d1b97f:d27d22d0d82c4aed686a4a97891bd828e4514c32ffb13b7771dd47d208b1e149:headline:5adabfb3c0b3803a",
      "before_evidence": "https://web.archive.org/web/20250101045622/https://www.memrise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What our learners are saying” to “Understand native speakers. Sound more like them.”.",
      "between": {
        "from": "2025-01-01T04:56:22.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://www.memrise.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Memrise updates homepage messaging and adds pricing page",
    "summary": "Memrise has changed its homepage language positioning multiple times and has added a pricing page. The most recent homepage headline emphasizes understanding native speakers and sounding more like them.",
    "points": [
      {
        "text": "Between January 2025 and November 2026, Memrise changed its homepage headline to “Understand native speakers. Sound more like them.”.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between July 2023 and January 2025, Memrise added a pricing page.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2023 and January 2025, Memrise changed its homepage headline from “Learn a language for real life” to “What our learners are saying”.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between February 2009 and January 2013, Memrise added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:53:22.660Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Memrise” company record, https://startuphistory.org/c/memrise.com"
}