{
  "company": {
    "name": "Memfault",
    "website": "https://memfault.com/",
    "record": "https://startuphistory.org/c/memfault.com"
  },
  "status": null,
  "history_since": "2019-03-20T15:06:19.000Z",
  "baseline": {
    "snapshot_id": "16e9ff4a3f157ce6497877569b294ca376f89cc960843c98ea8d2c338b9205a7",
    "observed_at": "2019-03-20T15:06:19.000Z",
    "headline": "Ship Firmware with Confidence",
    "description": null,
    "evidence": "https://web.archive.org/web/20190320150619/http://memfault.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-03-20T15:06:19.000Z",
      "variants": [
        {
          "headline": "Ship Firmware with Confidence",
          "subhead": null,
          "observed_at": "2019-03-20T15:06:19.000Z",
          "evidence": "https://web.archive.org/web/20190320150619/http://memfault.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ship Firmware with Confidence",
      "subhead": null,
      "from": "2019-03-20T15:06:19.000Z",
      "to": "2019-03-20T15:06:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190320150619/http://memfault.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-03-20T15:06:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-20T06:55:30.000Z",
      "variants": [
        {
          "headline": "Say goodbye to firmware bugs",
          "subhead": "Memfault manages your firmware releases and alerts you when issues arise",
          "observed_at": "2020-05-24T20:20:56.000Z",
          "evidence": "https://web.archive.org/web/20200524202056/https://memfault.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Say goodbye to firmware bugs",
          "subhead": "Memfault manages your firmware releases and alerts you when issues arise",
          "observed_at": "2020-07-20T06:55:30.000Z",
          "evidence": "https://web.archive.org/web/20200720065530/https://memfault.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Say goodbye to firmware bugs",
      "subhead": "Memfault manages your firmware releases and alerts you when issues arise",
      "from": "2020-05-24T20:20:56.000Z",
      "to": "2020-07-20T06:55:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200720065530/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-05-24T20:20:56.000Z",
          "to": "2020-07-20T06:55:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-14T18:21:50.000Z",
      "variants": [
        {
          "headline": "End-to-end observability for your connected devices",
          "subhead": "By integrating Memfault into smart device infrastructure, developers and IoT product makers can monitor and manage the entire device fleet.",
          "observed_at": "2021-07-04T17:50:18.000Z",
          "evidence": "https://web.archive.org/web/20210704175018/https://memfault.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cloud Debugging and Observability for Your IoT Devices",
          "subhead": "By integrating Memfault into smart device infrastructure, developers and IoT product makers can monitor and manage the entire device fleet.",
          "observed_at": "2022-07-14T18:21:50.000Z",
          "evidence": "https://web.archive.org/web/20220714182150/https://memfault.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cloud Debugging and Observability for Your IoT Devices",
      "subhead": "By integrating Memfault into smart device infrastructure, developers and IoT product makers can monitor and manage the entire device fleet.",
      "from": "2021-07-04T17:50:18.000Z",
      "to": "2022-07-14T18:21:50.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220714182150/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-04T17:50:18.000Z",
          "to": "2022-07-14T18:21:50.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-05T19:18:30.000Z",
      "variants": [
        {
          "headline": "Build Highly Reliable IoT & Edge Devices at Scale",
          "subhead": "Memfault's IoT reliability platform empowers teams to build more robust devices at scale via performance monitoring, debugging & OTA updates.",
          "observed_at": "2023-01-05T19:18:30.000Z",
          "evidence": "https://web.archive.org/web/20230105191830/https://memfault.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build Highly Reliable IoT & Edge Devices at Scale",
      "subhead": "Memfault's IoT reliability platform empowers teams to build more robust devices at scale via performance monitoring, debugging & OTA updates.",
      "from": "2023-01-05T19:18:30.000Z",
      "to": "2023-01-05T19:18:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230105191830/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-05T19:18:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-03T15:18:04.000Z",
      "variants": [
        {
          "headline": "Device Reliability Platform for IoT Monitoring, Debugging, & OTA Updates",
          "subhead": "Memfault's IoT reliability platform empowers teams to build more robust devices at scale via performance monitoring, debugging & OTA updates.",
          "observed_at": "2024-01-03T15:18:04.000Z",
          "evidence": "https://web.archive.org/web/20240103151804/https://memfault.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Device Reliability Platform for IoT Monitoring, Debugging, & OTA Updates",
      "subhead": "Memfault's IoT reliability platform empowers teams to build more robust devices at scale via performance monitoring, debugging & OTA updates.",
      "from": "2024-01-03T15:18:04.000Z",
      "to": "2024-01-03T15:18:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240103151804/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-03T15:18:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T00:46:42.000Z",
      "variants": [
        {
          "headline": "Find and fix faults in your devices, fast.",
          "subhead": "Memfault helps you find and fix faults in your embedded and IoT devices with observability and OTA update management.",
          "observed_at": "2025-01-01T00:46:42.000Z",
          "evidence": "https://web.archive.org/web/20250101004642/https://memfault.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Find and fix faults in your devices, fast.",
      "subhead": "Memfault helps you find and fix faults in your embedded and IoT devices with observability and OTA update management.",
      "from": "2025-01-01T00:46:42.000Z",
      "to": "2025-01-01T00:46:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250101004642/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-01T00:46:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Fix defects before your customers find them.",
          "subhead": "Memfault helps you find and fix faults in your embedded and IoT devices with observability and OTA update management.",
          "observed_at": "2025-07-02T15:18:49.000Z",
          "evidence": "https://web.archive.org/web/20250702151849/https://memfault.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fix defects before your customers find them.",
          "subhead": "Memfault helps you find and fix faults in your embedded and IoT devices with observability and OTA update management.",
          "observed_at": "2026-07-06T06:36:03.000Z",
          "evidence": "https://web.archive.org/web/20260706063603/https://memfault.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fix defects before your customers find them.",
          "subhead": "Memfault helps you find and fix faults in your embedded and IoT devices with observability and OTA update management.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://memfault.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Fix defects before your customers find them.",
      "subhead": "Memfault helps you find and fix faults in your embedded and IoT devices with observability and OTA update management.",
      "from": "2025-07-02T15:18:49.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 3,
      "evidence": "https://memfault.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-02T15:18:49.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-16e9ff4a3f157ce6497877569b294ca376f89cc960843c98ea8d2c338b9205a7:98cae868166bc2af5771b7e78682c56b0d7d84b253ddde0d063964d6a198cced:headline:06975aac9a504eac",
      "before_evidence": "https://web.archive.org/web/20190320150619/http://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ship Firmware with Confidence” to “Say goodbye to firmware bugs”.",
      "between": {
        "from": "2019-03-20T15:06:19.000Z",
        "to": "2020-05-24T20:20:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20200524202056/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-2952b585c30507a1674ea061dac66a263df5d4003e8ecdd2618ffad84184e624:6f491acc9a13f01873acedee78f67d33420071d4aac5d880e7e207e2c7c3dd1b:headline:16941d58c90ad5af",
      "before_evidence": "https://web.archive.org/web/20200720065530/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Say goodbye to firmware bugs” to “End-to-end observability for your connected devices”.",
      "between": {
        "from": "2020-07-20T06:55:30.000Z",
        "to": "2021-07-04T17:50:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210704175018/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-6f491acc9a13f01873acedee78f67d33420071d4aac5d880e7e207e2c7c3dd1b:0690299070d7d041398d0f62c684820f328b365905a3cdfc4a71d600c3813052:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210704175018/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-07-04T17:50:18.000Z",
        "to": "2022-07-14T18:21:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220714182150/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-6f491acc9a13f01873acedee78f67d33420071d4aac5d880e7e207e2c7c3dd1b:0690299070d7d041398d0f62c684820f328b365905a3cdfc4a71d600c3813052:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210704175018/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-07-04T17:50:18.000Z",
        "to": "2022-07-14T18:21:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220714182150/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-0690299070d7d041398d0f62c684820f328b365905a3cdfc4a71d600c3813052:cc04c56e44c317e73c1bea5ae0055e8f39de2e3aabb402154788b514c9320d58:headline:66de5f5136bdec29",
      "before_evidence": "https://web.archive.org/web/20220714182150/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Cloud Debugging and Observability for Your IoT Devices” to “Build Highly Reliable IoT & Edge Devices at Scale”.",
      "between": {
        "from": "2022-07-14T18:21:50.000Z",
        "to": "2023-01-05T19:18:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105191830/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-cc04c56e44c317e73c1bea5ae0055e8f39de2e3aabb402154788b514c9320d58:73849ad978d36e2dce532397eb125167c68c07a04f1f246607aa3add7d773159:headline:3c5cac5e25490b94",
      "before_evidence": "https://web.archive.org/web/20230105191830/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build Highly Reliable IoT & Edge Devices at Scale” to “Device Reliability Platform for IoT Monitoring, Debugging, & OTA Updates”.",
      "between": {
        "from": "2023-01-05T19:18:30.000Z",
        "to": "2024-01-03T15:18:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103151804/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-cc04c56e44c317e73c1bea5ae0055e8f39de2e3aabb402154788b514c9320d58:73849ad978d36e2dce532397eb125167c68c07a04f1f246607aa3add7d773159:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230105191830/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-05T19:18:30.000Z",
        "to": "2024-01-03T15:18:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103151804/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 8,
      "id": "page-73849ad978d36e2dce532397eb125167c68c07a04f1f246607aa3add7d773159:e6a1dd5c09182db19c5401c6e30ffe5f06da7e3b0da4e9ec0a8a22004e9f87dd:headline:3f7535485fd0594a",
      "before_evidence": "https://web.archive.org/web/20240103151804/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Device Reliability Platform for IoT Monitoring, Debugging, & OTA Updates” to “Find and fix faults in your devices, fast.”.",
      "between": {
        "from": "2024-01-03T15:18:04.000Z",
        "to": "2025-01-01T00:46:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101004642/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-73849ad978d36e2dce532397eb125167c68c07a04f1f246607aa3add7d773159:e6a1dd5c09182db19c5401c6e30ffe5f06da7e3b0da4e9ec0a8a22004e9f87dd:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240103151804/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-01-03T15:18:04.000Z",
        "to": "2025-01-01T00:46:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101004642/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-e6a1dd5c09182db19c5401c6e30ffe5f06da7e3b0da4e9ec0a8a22004e9f87dd:b9a15af818a4bb2541e805bc4de8ee37afa5be793835f7afc964260527b4985e:headline:f785897f144a55c0",
      "before_evidence": "https://web.archive.org/web/20250101004642/https://memfault.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Find and fix faults in your devices, fast.” to “Fix defects before your customers find them.”.",
      "between": {
        "from": "2025-01-01T00:46:42.000Z",
        "to": "2025-07-02T15:18:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702151849/https://memfault.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Memfault” company record, https://startuphistory.org/c/memfault.com"
}