{
  "company": {
    "name": "Mem0",
    "website": "https://mem0.ai/",
    "record": "https://startuphistory.org/c/mem0.ai"
  },
  "status": null,
  "history_since": "2024-08-01T00:23:41.000Z",
  "baseline": {
    "snapshot_id": "dc67d2e4c53c88467f6bf3685dd6114d3a4bba3c055769d408957e87fcc72de1",
    "observed_at": "2024-08-01T00:23:41.000Z",
    "headline": "The Memory Layer for Personalized AI",
    "description": "The Memory Layer for Personalised AI",
    "evidence": "https://web.archive.org/web/20240801002341/https://www.mem0.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [
            "OpenAI",
            "Netflix",
            "Meta",
            "Tesla",
            "Scale",
            "Google"
          ],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-22T13:12:54.000Z",
      "variants": [
        {
          "headline": "The Memory Layer for Personalized AI",
          "subhead": "The Memory Layer for Personalised AI",
          "observed_at": "2024-08-01T00:23:41.000Z",
          "evidence": "https://web.archive.org/web/20240801002341/https://www.mem0.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Memory Layer for your AI Agents",
          "subhead": "Mem0 is a self-improving memory layer for LLM applications, enabling personalized AI experiences that save costs and delight users.",
          "observed_at": "2025-01-22T13:12:54.000Z",
          "evidence": "https://web.archive.org/web/20250122131254/https://mem0.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Memory Layer for your AI Agents",
      "subhead": "Mem0 is a self-improving memory layer for LLM applications, enabling personalized AI experiences that save costs and delight users.",
      "from": "2024-08-01T00:23:41.000Z",
      "to": "2025-01-22T13:12:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250122131254/https://mem0.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-08-01T00:23:41.000Z",
          "to": "2025-01-22T13:12:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-02T01:20:13.000Z",
      "variants": [
        {
          "headline": "AI agents forget. Mem0 remembers.",
          "subhead": "Mem0 enables AI apps to continuously learn from past user interactions, enhancing their intelligence and personalization.",
          "observed_at": "2025-07-08T06:28:39.000Z",
          "evidence": "https://web.archive.org/web/20250708062839/https://mem0.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI agents forget. Mem0 remembers.",
          "subhead": "Mem0 enables AI apps to continuously learn from past user interactions, enhancing their intelligence and personalization.",
          "observed_at": "2026-01-02T01:20:13.000Z",
          "evidence": "https://web.archive.org/web/20260102012013/https://mem0.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI agents forget. Mem0 remembers.",
      "subhead": "Mem0 enables AI apps to continuously learn from past user interactions, enhancing their intelligence and personalization.",
      "from": "2025-07-08T06:28:39.000Z",
      "to": "2026-01-02T01:20:13.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260102012013/https://mem0.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-08T06:28:39.000Z",
          "to": "2026-01-02T01:20:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "AI memory that persists across sessions and agents",
          "subhead": "Mem0 enables AI agents & apps to continuously learn from past user interactions, enhancing their intelligence and personalization.",
          "observed_at": "2026-07-02T06:54:09.000Z",
          "evidence": "https://web.archive.org/web/20260702065409/https://mem0.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI memory that persists across sessions and agents",
          "subhead": "Mem0 is the memory layer for AI agents and applications, enabling them to learn from past interactions and deliver personalized experiences.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://mem0.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI memory that persists across sessions and agents",
      "subhead": "Mem0 is the memory layer for AI agents and applications, enabling them to learn from past interactions and deliver personalized experiences.",
      "from": "2026-07-02T06:54:09.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 2,
      "evidence": "https://mem0.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-02T06:54:09.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c8d5c87f8490af3e84032200cd7a86e473c10972ac4370f5c99dd5a56ea7246f:4aef8ef9f43f46fb2bb6a9f3883d51484d642c1ddca03161ef31d40ef1415997:headline:7a82c3a86409a7ab",
      "before_evidence": "https://web.archive.org/web/20250122131254/https://mem0.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Memory Layer for your AI Agents” to “AI agents forget. Mem0 remembers.”.",
      "between": {
        "from": "2025-01-22T13:12:54.000Z",
        "to": "2025-07-08T06:28:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708062839/https://mem0.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-c8d5c87f8490af3e84032200cd7a86e473c10972ac4370f5c99dd5a56ea7246f:4aef8ef9f43f46fb2bb6a9f3883d51484d642c1ddca03161ef31d40ef1415997:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20250122131254/https://mem0.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-22T13:12:54.000Z",
        "to": "2025-07-08T06:28:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708062839/https://mem0.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 3,
      "id": "page-7e99a05f1d471091c73d994158bcbb3172016ed0a9e98b864d0f98458de3baa1:57d54daa34ee1d912728fc874fe61b9b8dd48ced9156c8eaf1ba0fcc429dc72a:headline:b02ea8e7f414ba85",
      "before_evidence": "https://web.archive.org/web/20260102012013/https://mem0.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI agents forget. Mem0 remembers.” to “AI memory that persists across sessions and agents”.",
      "between": {
        "from": "2026-01-02T01:20:13.000Z",
        "to": "2026-07-02T06:54:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702065409/https://mem0.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-7e99a05f1d471091c73d994158bcbb3172016ed0a9e98b864d0f98458de3baa1:57d54daa34ee1d912728fc874fe61b9b8dd48ced9156c8eaf1ba0fcc429dc72a:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260102012013/https://mem0.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-01-02T01:20:13.000Z",
        "to": "2026-07-02T06:54:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702065409/https://mem0.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-7e99a05f1d471091c73d994158bcbb3172016ed0a9e98b864d0f98458de3baa1:57d54daa34ee1d912728fc874fe61b9b8dd48ced9156c8eaf1ba0fcc429dc72a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260102012013/https://mem0.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-02T01:20:13.000Z",
        "to": "2026-07-02T06:54:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702065409/https://mem0.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-7e99a05f1d471091c73d994158bcbb3172016ed0a9e98b864d0f98458de3baa1:57d54daa34ee1d912728fc874fe61b9b8dd48ced9156c8eaf1ba0fcc429dc72a:traction:ba05182b38c871e4",
      "before_evidence": "https://web.archive.org/web/20260102012013/https://mem0.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “90,000 + Developers” on its homepage (was “50k+ Developers”).",
      "between": {
        "from": "2026-01-02T01:20:13.000Z",
        "to": "2026-07-02T06:54:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702065409/https://mem0.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-57d54daa34ee1d912728fc874fe61b9b8dd48ced9156c8eaf1ba0fcc429dc72a:061896e45be98e166aa3246794f7e011d25ad3da8073bbaf4a949befac130f93:traction:0e26ada65261b1c1",
      "before_evidence": "https://web.archive.org/web/20260702065409/https://mem0.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “150,000 + Developers” on its homepage (was “90,000 + Developers”).",
      "between": {
        "from": "2026-07-02T06:54:09.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://mem0.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": {
    "headline": "Mem0 updates positioning and reports higher developer usage",
    "summary": "Mem0 has revised its homepage messaging, highlights HIPAA and SOC 2 compliance, and reports increased developer usage, while also adding a careers page and a free sign-up or trial.",
    "points": [
      {
        "text": "Between January 2025 and July 2025, Mem0 changed its homepage headline from “The Memory Layer for your AI Agents” to “AI agents forget. Mem0 remembers.” and began stating HIPAA and SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      },
      {
        "text": "Between January 2026 and July 2026, Mem0 changed its homepage headline to “AI memory that persists across sessions and agents”, added a careers page, and introduced a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          3,
          4,
          5
        ]
      },
      {
        "text": "Between January 2026 and July 2026, Mem0’s homepage claim about its developer base changed from “50k+ Developers” to “90,000 + Developers”.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Mem0’s homepage claim about its developer base changed from “90,000 + Developers” to “150,000 + Developers”, which may suggest growing adoption among developers.",
        "kind": "interpretation",
        "changes": [
          7
        ]
      }
    ],
    "written_at": "2026-11-07T20:53:18.344Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mem0” company record, https://startuphistory.org/c/mem0.ai"
}