{
  "company": {
    "name": "Meltano",
    "website": "https://meltano.com/",
    "record": "https://startuphistory.org/c/meltano.com"
  },
  "status": null,
  "history_since": "2019-02-25T17:16:18.000Z",
  "baseline": {
    "snapshot_id": "3c186e00f9d49b26d0c9e8c7eaea28991756084c3a049fd0d2de325efffacd5e",
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    "headline": null,
    "description": "From data source to dashboard",
    "evidence": "https://web.archive.org/web/20190225171618/https://meltano.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Meltano: your startup sales funnel, analyzed.",
          "subhead": "Meltano provides a single set of dashboards and reports for the entire marketing sales funnel and customer journey.",
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          "evidence": "https://web.archive.org/web/20200218230122/https://meltano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Meltano: your startup sales funnel, analyzed.",
      "subhead": "Meltano provides a single set of dashboards and reports for the entire marketing sales funnel and customer journey.",
      "from": "2020-02-18T23:01:22.000Z",
      "to": "2020-02-18T23:01:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200218230122/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
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    },
    {
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      "variants": [
        {
          "headline": "# Meltano: open source ELT",
          "subhead": "Meltano is an open source platform for building, running & orchestrating ELT pipelines built out of Singer taps and targets and dbt models, that you can run locally or easily deploy in production. Our",
          "observed_at": "2020-08-18T04:01:12.000Z",
          "evidence": "https://web.archive.org/web/20200818040112/https://meltano.com",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "# Meltano: open source ELT",
      "subhead": "Meltano is an open source platform for building, running & orchestrating ELT pipelines built out of Singer taps and targets and dbt models, that you can run locally or easily deploy in production. Our",
      "from": "2020-08-18T04:01:12.000Z",
      "to": "2020-08-18T04:01:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200818040112/https://meltano.com",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
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      "variants": [
        {
          "headline": "# ELT for the DataOps era",
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          "evidence": "https://web.archive.org/web/20210702113719/https://meltano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "# ELT for the DataOps era",
      "subhead": "Open source, self-hosted, CLI-first, debuggable, and extensible. Embraces Singer and its library of connectors, and leverages dbt for transformation.",
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      "to": "2021-07-02T11:37:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210702113719/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2022-07-01T19:50:05.000Z",
      "variants": [
        {
          "headline": "Your DataOps Platform Infrastructure",
          "subhead": "Meltano's Open Source DataOps platform infrastructure provides an installation configuration, deployment, and management layer for the modern data stack.",
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          "evidence": "https://web.archive.org/web/20220701195005/https://meltano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your DataOps Platform Infrastructure",
      "subhead": "Meltano's Open Source DataOps platform infrastructure provides an installation configuration, deployment, and management layer for the modern data stack.",
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      "to": "2022-07-01T19:50:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701195005/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "current": false
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    {
      "quote_observed_at": "2023-01-04T18:48:43.000Z",
      "variants": [
        {
          "headline": "Your CLI for ELT+",
          "subhead": "Data ingestion, transformation, and management for engineers. Meltano provides installation configuration, deployment, and management for the modern data stack.",
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          "evidence": "https://web.archive.org/web/20230104184843/https://meltano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your CLI for ELT+",
      "subhead": "Data ingestion, transformation, and management for engineers. Meltano provides installation configuration, deployment, and management for the modern data stack.",
      "from": "2023-01-04T18:48:43.000Z",
      "to": "2023-01-04T18:48:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230104184843/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-04T18:48:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-19T12:13:20.000Z",
      "variants": [
        {
          "headline": "Unlock all the data that powers your product features ML training data platform",
          "subhead": "Say goodbye to writing, maintaining, and scaling your own API integrations with Meltano: the declarative code-first data integration engine that powers your wildest data and ML-powered product ideas.",
          "observed_at": "2024-01-19T12:13:20.000Z",
          "evidence": "https://web.archive.org/web/20240119121320/https://meltano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock all the data that powers your product features ML training data platform",
      "subhead": "Say goodbye to writing, maintaining, and scaling your own API integrations with Meltano: the declarative code-first data integration engine that powers your wildest data and ML-powered product ideas.",
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      "to": "2024-01-19T12:13:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240119121320/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-18T04:18:43.000Z",
      "variants": [
        {
          "headline": "Extract & Load with joy",
          "subhead": "Meltano is an open source data movement tool built for data engineers that gives them complete control and visibility of their pipelines.",
          "observed_at": "2025-01-05T12:25:37.000Z",
          "evidence": "https://web.archive.org/web/20250105122537/https://meltano.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Extract & Load with joy",
          "subhead": "Meltano is an open source data movement tool built for data engineers that gives them complete control and visibility of their pipelines.",
          "observed_at": "2025-07-18T04:18:43.000Z",
          "evidence": "https://web.archive.org/web/20250718041843/https://meltano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Extract & Load with joy",
      "subhead": "Meltano is an open source data movement tool built for data engineers that gives them complete control and visibility of their pipelines.",
      "from": "2025-01-05T12:25:37.000Z",
      "to": "2025-07-18T04:18:43.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250718041843/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-07-18T04:18:43.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-07T05:35:29.000Z",
      "variants": [
        {
          "headline": "Dependable data by default",
          "subhead": "Meltano is the ETL platform analytics engineers rely on. 500+ connectors, flat predictable pricing, and full control of your pipelines.",
          "observed_at": "2026-07-07T05:35:29.000Z",
          "evidence": "https://web.archive.org/web/20260707053529/https://meltano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Dependable data by default",
      "subhead": "Meltano is the ETL platform analytics engineers rely on. 500+ connectors, flat predictable pricing, and full control of your pipelines.",
      "from": "2026-07-07T05:35:29.000Z",
      "to": "2026-07-07T05:35:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260707053529/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-07T05:35:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Data you own without paying by the row you control in your cloud as code for engineers.",
          "subhead": "Meltano is the open-source, vendor-neutral platform for getting data into your warehouse and beyond, powering analytics and AI. Pipelines you own, in code you control, from day one.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://meltano.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Data you own without paying by the row you control in your cloud as code for engineers.",
      "subhead": "Meltano is the open-source, vendor-neutral platform for getting data into your warehouse and beyond, powering analytics and AI. Pipelines you own, in code you control, from day one.",
      "from": "2026-11-06T17:40:08.559Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 1,
      "evidence": "https://meltano.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:40:08.559Z"
      },
      "current": true
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  "changes": [
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      "before_evidence": "https://web.archive.org/web/20200818040112/https://meltano.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “# Meltano: open source ELT” to “# ELT for the DataOps era”.",
      "between": {
        "from": "2020-08-18T04:01:12.000Z",
        "to": "2021-07-02T11:37:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20210702113719/https://meltano.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20210702113719/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “# ELT for the DataOps era” to “Your DataOps Platform Infrastructure”.",
      "between": {
        "from": "2021-07-02T11:37:19.000Z",
        "to": "2022-07-01T19:50:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701195005/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20210702113719/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Greenhouse.",
      "between": {
        "from": "2021-07-02T11:37:19.000Z",
        "to": "2022-07-01T19:50:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701195005/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-1b95f8fec6569cd1f40a578f2fe9e7343f43ffd1dd00accc7ac48a0c561e0eb9:619ca41734b530abde7942b11c06523b5efab4f5eb910432b9150289b087f518:logos:7320e8bcbdfd86aa",
      "before_evidence": "https://web.archive.org/web/20210702113719/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Netlify_logo, hackerone, Zapier, Remote, Dutchie and meltano-project-.",
      "between": {
        "from": "2021-07-02T11:37:19.000Z",
        "to": "2022-07-01T19:50:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701195005/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "classifier-619ca41734b530abde7942b11c06523b5efab4f5eb910432b9150289b087f518:12cd5233a39a67cb93109441b3c2805d1fce475e31aea2b89f105c1ae761b261:repositioning",
      "before_evidence": "https://web.archive.org/web/20220701195005/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your DataOps Platform Infrastructure” to “Your CLI for ELT+”.",
      "between": {
        "from": "2022-07-01T19:50:05.000Z",
        "to": "2023-01-04T18:48:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104184843/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "classifier-12cd5233a39a67cb93109441b3c2805d1fce475e31aea2b89f105c1ae761b261:1b39e468e27c664fbbd5d5a90bef953a0c13c512de73d3285ec15bf77d0e77c2:repositioning",
      "before_evidence": "https://web.archive.org/web/20230104184843/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your CLI for ELT+” to “Unlock all the data that powers your product features ML training data platform”.",
      "between": {
        "from": "2023-01-04T18:48:43.000Z",
        "to": "2024-01-19T12:13:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240119121320/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
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      "before_evidence": "https://web.archive.org/web/20240119121320/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unlock all the data that powers your product features ML training data platform” to “Extract & Load with joy”.",
      "between": {
        "from": "2024-01-19T12:13:20.000Z",
        "to": "2025-01-05T12:25:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105122537/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-1b39e468e27c664fbbd5d5a90bef953a0c13c512de73d3285ec15bf77d0e77c2:db55d3b394ed0c3b830067749b6528210312548f918251c81b6ceb32646d127d:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240119121320/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-01-19T12:13:20.000Z",
        "to": "2025-01-05T12:25:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105122537/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 9,
      "id": "classifier-64d1341683918a3ba20516631e1dfdaabb4f2fb47e7a6826d31e36acbb77552d:bc9f4e0edb42bb2841ced8c807e0bf54aeb03686344f4a1e5d21730c56cacd3c:repositioning",
      "before_evidence": "https://web.archive.org/web/20250718041843/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Extract & Load with joy” to “Dependable data by default”.",
      "between": {
        "from": "2025-07-18T04:18:43.000Z",
        "to": "2026-07-07T05:35:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707053529/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-64d1341683918a3ba20516631e1dfdaabb4f2fb47e7a6826d31e36acbb77552d:bc9f4e0edb42bb2841ced8c807e0bf54aeb03686344f4a1e5d21730c56cacd3c:logos:e65c1a9dcef490ad",
      "before_evidence": "https://web.archive.org/web/20250718041843/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: CitySprint, Little Bike, Resident Advisor, MVF, Consil, IFG, Lotus Labs, Session Climbing and 3 more.",
      "between": {
        "from": "2025-07-18T04:18:43.000Z",
        "to": "2026-07-07T05:35:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707053529/https://meltano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-bc9f4e0edb42bb2841ced8c807e0bf54aeb03686344f4a1e5d21730c56cacd3c:a639916dfc6ebef34f5a08f9059256d82eecbe1323bc30c2150dfbd01910aa0e:headline:3094a496673823b6",
      "before_evidence": "https://web.archive.org/web/20260707053529/https://meltano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Dependable data by default” to “Data you own without paying by the row you control in your cloud as code for engineers.”.",
      "between": {
        "from": "2026-07-07T05:35:29.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://meltano.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Meltano updates homepage messaging and adds pricing page",
    "summary": "Meltano has changed how it describes its offering, added a pricing page, and expanded the logos shown on its homepage. Recent messaging emphasizes data ownership, cost model, control in the customer’s cloud, and an engineering audience.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Meltano changed its homepage headline to “Data you own without paying by the row you control in your cloud as code for engineers.”",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "Between January 2024 and January 2025, Meltano added a pricing page.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between July 2025 and July 2026, Meltano added logos to its homepage, including CitySprint, Little Bike, Resident Advisor, MVF, Consil, IFG, Lotus Labs, Session Climbing and 3 more.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "The sequence of homepage headline changes, including shifts to “Extract & Load with joy”, “Dependable data by default” and the engineering-focused wording, suggests ongoing refinement of how Meltano presents its product and target users.",
        "kind": "interpretation",
        "changes": [
          7,
          9,
          11
        ]
      }
    ],
    "written_at": "2026-11-07T16:02:08.300Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Meltano” company record, https://startuphistory.org/c/meltano.com"
}