{
  "company": {
    "name": "Medusa",
    "website": "https://medusajs.com/",
    "record": "https://startuphistory.org/c/medusajs.com"
  },
  "status": null,
  "history_since": "2013-05-07T04:49:21.000Z",
  "baseline": {
    "snapshot_id": "6afde81f426ba5304ed5f122fc410fd157f692683be13d28e547bfa65f2fc855",
    "observed_at": "2021-12-01T17:07:17.000Z",
    "headline": "Headless commerce platform built for",
    "description": null,
    "evidence": "https://web.archive.org/web/20211201170717/https://www.medusajs.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-01T00:40:08.000Z",
      "variants": [
        {
          "headline": "Headless commerce platform built for",
          "subhead": null,
          "observed_at": "2021-12-01T17:07:17.000Z",
          "evidence": "https://web.archive.org/web/20211201170717/https://www.medusajs.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Headless commerce platform built for",
          "subhead": null,
          "observed_at": "2022-01-01T00:40:08.000Z",
          "evidence": "https://web.archive.org/web/20220101004008/https://www.medusajs.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Headless commerce platform built for",
      "subhead": null,
      "from": "2021-12-01T17:07:17.000Z",
      "to": "2022-01-01T00:40:08.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220101004008/https://www.medusajs.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-12-01T17:07:17.000Z",
          "to": "2022-01-01T00:40:08.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-02T07:50:39.000Z",
      "variants": [
        {
          "headline": "Medusa - the open source Shopify alternative",
          "subhead": "Leading open source e-commerce platform for javascript developers. An API-first composable commerce engine that lets you build custom and flexible e-commerce solutions",
          "observed_at": "2023-01-02T07:50:39.000Z",
          "evidence": "https://web.archive.org/web/20230102075039/https://medusajs.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Medusa - the open source Shopify alternative",
      "subhead": "Leading open source e-commerce platform for javascript developers. An API-first composable commerce engine that lets you build custom and flexible e-commerce solutions",
      "from": "2023-01-02T07:50:39.000Z",
      "to": "2023-01-02T07:50:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230102075039/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-02T07:50:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-09T21:54:44.000Z",
      "variants": [
        {
          "headline": "Building blocks for digital commerce",
          "subhead": "Thousands of developers use Medusa’s open-source, NodeJS, e-commerce modules to build rich, reliable, and performant commerce applications without reinventing core commerce logic.",
          "observed_at": "2023-07-03T04:58:17.000Z",
          "evidence": "https://web.archive.org/web/20230703045817/https://medusajs.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Building blocks for digital commerce",
          "subhead": "The most popular ecommerce project on GitHub. Medusa provides open-source ecommerce backend infrastructure in NodeJS.",
          "observed_at": "2024-07-09T21:54:44.000Z",
          "evidence": "https://web.archive.org/web/20240709215444/https://medusajs.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Building blocks for digital commerce",
      "subhead": "The most popular ecommerce project on GitHub. Medusa provides open-source ecommerce backend infrastructure in NodeJS.",
      "from": "2023-07-03T04:58:17.000Z",
      "to": "2024-07-09T21:54:44.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240709215444/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-03T04:58:17.000Z",
          "to": "2024-07-09T21:54:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-03T02:25:08.000Z",
      "variants": [
        {
          "headline": "World's most flexible commerce platform",
          "subhead": "The most popular ecommerce project on GitHub. Medusa provides the world's most flexible commerce platform for developers to handle specialized commerce cases.",
          "observed_at": "2025-01-03T02:17:19.000Z",
          "evidence": "https://web.archive.org/web/20250103021719/https://medusajs.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "World's most flexible commerce platform",
          "subhead": "The most popular ecommerce project on GitHub. Medusa provides the world's most flexible commerce platform for developers to handle specialized commerce cases.",
          "observed_at": "2026-01-03T02:25:08.000Z",
          "evidence": "https://web.archive.org/web/20260103022508/https://medusajs.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "World's most flexible commerce platform",
      "subhead": "The most popular ecommerce project on GitHub. Medusa provides the world's most flexible commerce platform for developers to handle specialized commerce cases.",
      "from": "2025-01-03T02:17:19.000Z",
      "to": "2026-01-03T02:25:08.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260103022508/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-03T02:17:19.000Z",
          "to": "2026-01-03T02:25:08.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Open-Source Commerce Platform for Agents and Developers",
          "subhead": "The most flexible commerce platform for agents and developers.",
          "observed_at": "2026-07-09T02:55:06.000Z",
          "evidence": "https://web.archive.org/web/20260709025506/https://medusajs.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Open-Source Agentic Commerce Platform",
          "subhead": "The most flexible commerce platform for agents and developers.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://medusajs.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Open-Source Agentic Commerce Platform",
      "subhead": "The most flexible commerce platform for agents and developers.",
      "from": "2026-07-09T02:55:06.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 2,
      "evidence": "https://medusajs.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-09T02:55:06.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-614ec82f722c0bad86591eaaa1e8e78fe6490f0f79cf0a5257056408eb12e33f:6afde81f426ba5304ed5f122fc410fd157f692683be13d28e547bfa65f2fc855:headline:c01adcc72e8cc759",
      "before_evidence": "https://web.archive.org/web/20141217125611/http://medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Medusa.js” to “Headless commerce platform built for”.",
      "between": {
        "from": "2014-12-17T12:56:11.000Z",
        "to": "2021-12-01T17:07:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20211201170717/https://www.medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1cc0e20de276388d63dfa4dcaf1f493227258a49c0b1c053bd9d1f96adb63920:d556b95dea386576737ced0db4402fc9c6aaebe85e2ce319bbda7eec64cf724c:headline:729db778005b6fa6",
      "before_evidence": "https://web.archive.org/web/20220101004008/https://www.medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Headless commerce platform built for” to “Medusa - the open source Shopify alternative”.",
      "between": {
        "from": "2022-01-01T00:40:08.000Z",
        "to": "2023-01-02T07:50:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102075039/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-1cc0e20de276388d63dfa4dcaf1f493227258a49c0b1c053bd9d1f96adb63920:d556b95dea386576737ced0db4402fc9c6aaebe85e2ce319bbda7eec64cf724c:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220101004008/https://www.medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-01T00:40:08.000Z",
        "to": "2023-01-02T07:50:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102075039/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-1cc0e20de276388d63dfa4dcaf1f493227258a49c0b1c053bd9d1f96adb63920:d556b95dea386576737ced0db4402fc9c6aaebe85e2ce319bbda7eec64cf724c:investors:23cc80669403df1c",
      "before_evidence": "https://web.archive.org/web/20220101004008/https://www.medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Squarespace, Supabase, Algolia, Gatsby, Netlify, Gumtree, Myplanet, Ganni and 2 more.",
      "between": {
        "from": "2022-01-01T00:40:08.000Z",
        "to": "2023-01-02T07:50:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102075039/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 5,
      "id": "page-d556b95dea386576737ced0db4402fc9c6aaebe85e2ce319bbda7eec64cf724c:0118c32b017be82f74030a876881e0ab548c062a1bf8ea0cac43e04f39ccb095:headline:6000cf3ee4e5124d",
      "before_evidence": "https://web.archive.org/web/20230102075039/https://medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Medusa - the open source Shopify alternative” to “Building blocks for digital commerce”.",
      "between": {
        "from": "2023-01-02T07:50:39.000Z",
        "to": "2023-07-03T04:58:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703045817/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-0118c32b017be82f74030a876881e0ab548c062a1bf8ea0cac43e04f39ccb095:0fcd1952f54fe69869fea3cb5407d0d5f3f5f6fee7cdf096785ad5f4321fcf51:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230703045817/https://medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-07-03T04:58:17.000Z",
        "to": "2024-07-09T21:54:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20240709215444/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 7,
      "id": "page-0fcd1952f54fe69869fea3cb5407d0d5f3f5f6fee7cdf096785ad5f4321fcf51:2f75bdedf4f8c4fc22b1ff07ae277c8d454d989cd9b1ece6cbb88eff32e3830f:headline:5d4e646d4f966d49",
      "before_evidence": "https://web.archive.org/web/20240709215444/https://medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Building blocks for digital commerce” to “World's most flexible commerce platform”.",
      "between": {
        "from": "2024-07-09T21:54:44.000Z",
        "to": "2025-01-03T02:17:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103021719/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-2f75bdedf4f8c4fc22b1ff07ae277c8d454d989cd9b1ece6cbb88eff32e3830f:9d18564cbaf320b7e16dac18bd49cee59cc8b2ccb1ae69f25b9518e1e302cdb7:traction:b5993c7074aa1b83",
      "before_evidence": "https://web.archive.org/web/20250103021719/https://medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “50 Countries” on its homepage (was “40 Countries”).",
      "between": {
        "from": "2025-01-03T02:17:19.000Z",
        "to": "2026-01-03T02:25:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103022508/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "classifier-9d18564cbaf320b7e16dac18bd49cee59cc8b2ccb1ae69f25b9518e1e302cdb7:6025ed9bb40ceba34055610829f1f5fc265996ac9374514f7f3bf9f1dbc3d966:repositioning",
      "before_evidence": "https://web.archive.org/web/20260103022508/https://medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “World's most flexible commerce platform” to “Open-Source Commerce Platform for Agents and Developers”.",
      "between": {
        "from": "2026-01-03T02:25:08.000Z",
        "to": "2026-07-09T02:55:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709025506/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-9d18564cbaf320b7e16dac18bd49cee59cc8b2ccb1ae69f25b9518e1e302cdb7:6025ed9bb40ceba34055610829f1f5fc265996ac9374514f7f3bf9f1dbc3d966:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20260103022508/https://medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2026-01-03T02:25:08.000Z",
        "to": "2026-07-09T02:55:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709025506/https://medusajs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 11,
      "id": "page-6025ed9bb40ceba34055610829f1f5fc265996ac9374514f7f3bf9f1dbc3d966:c8c4274336b98e1487494e2bac60ee60898e35b385b38337e2a7650df7ade1e6:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260709025506/https://medusajs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-07-09T02:55:06.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://medusajs.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Medusa” company record, https://startuphistory.org/c/medusajs.com"
}