{
  "company": {
    "name": "Medable",
    "website": "https://medable.com/",
    "record": "https://startuphistory.org/c/medable.com"
  },
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  "baseline": {
    "snapshot_id": "4c198f898ebab9fb5b89520ac354fde567c02165ff74291d97e9ef56f5b67078",
    "observed_at": "2010-05-16T12:54:17.000Z",
    "headline": "BlueHost.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20100516125417/http://medable.com/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2010-05-16T12:54:17.000Z",
      "variants": [
        {
          "headline": "BlueHost.com",
          "subhead": null,
          "observed_at": "2010-05-16T12:54:17.000Z",
          "evidence": "https://web.archive.org/web/20100516125417/http://medable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BlueHost.com",
      "subhead": null,
      "from": "2010-05-16T12:54:17.000Z",
      "to": "2010-05-16T12:54:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20100516125417/http://medable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2010-05-16T12:54:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2013-10-15T02:38:56.000Z",
      "variants": [
        {
          "headline": "The platform for connected care.",
          "subhead": "Medable makes your healthcare application instantly HIPAA compliant and offers added features to easily integrate your application in a clinical setting through Medable Cells.",
          "observed_at": "2013-10-15T02:38:56.000Z",
          "evidence": "https://web.archive.org/web/20131015023856/http://www.medable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The platform for connected care.",
      "subhead": "Medable makes your healthcare application instantly HIPAA compliant and offers added features to easily integrate your application in a clinical setting through Medable Cells.",
      "from": "2013-10-15T02:38:56.000Z",
      "to": "2013-10-15T02:38:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20131015023856/http://www.medable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-10-15T02:38:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-06-25T04:38:17.000Z",
      "variants": [
        {
          "headline": "The Fastest Path to a Medical-Grade App",
          "subhead": null,
          "observed_at": "2015-06-25T04:38:17.000Z",
          "evidence": "https://web.archive.org/web/20150625043817/https://www.medable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Fastest Path to a Medical-Grade App",
      "subhead": null,
      "from": "2015-06-25T04:38:17.000Z",
      "to": "2015-06-25T04:38:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150625043817/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-06-25T04:38:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-09T22:51:54.000Z",
      "variants": [
        {
          "headline": "Medable | The Best Platform For Healthcare Innovation",
          "subhead": "Medable provides the fastest path to a secure, HIPAA compliant healthcare application for researchers, startups, pharma, payers, and academia.",
          "observed_at": "2017-02-17T02:33:22.000Z",
          "evidence": "https://web.archive.org/web/20170217023322/https://www.medable.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Medable | The Best Platform For Healthcare Innovation",
          "subhead": "Medable provides the fastest path to a secure, HIPAA compliant healthcare application for researchers, startups, pharma, payers, and academia.",
          "observed_at": "2018-07-04T09:46:54.000Z",
          "evidence": "https://web.archive.org/web/20180704094654/https://www.medable.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Medable - Digital Trial Platform",
          "subhead": "The Digital Trial Platform that offers a seamless and integrated experience to connect patients, sites, and clinical trial teams.",
          "observed_at": "2020-01-09T22:51:54.000Z",
          "evidence": "https://web.archive.org/web/20200109225154/https://www.medable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Medable - Digital Trial Platform",
      "subhead": "The Digital Trial Platform that offers a seamless and integrated experience to connect patients, sites, and clinical trial teams.",
      "from": "2017-02-17T02:33:22.000Z",
      "to": "2020-01-09T22:51:54.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20200109225154/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-02-17T02:33:22.000Z",
          "to": "2020-01-09T22:51:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-29T11:33:08.000Z",
      "variants": [
        {
          "headline": "Decentralize Research with Flexibility",
          "subhead": "Medable is powering the future of clinical trials, with our decentralized and remote trial platform.",
          "observed_at": "2021-07-29T11:33:08.000Z",
          "evidence": "https://web.archive.org/web/20210729113308/https://www.medable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Decentralize Research with Flexibility",
      "subhead": "Medable is powering the future of clinical trials, with our decentralized and remote trial platform.",
      "from": "2021-07-29T11:33:08.000Z",
      "to": "2021-07-29T11:33:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210729113308/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-29T11:33:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-04T19:13:30.000Z",
      "variants": [
        {
          "headline": "Where experience meets evidence.",
          "subhead": "Streamline your clinical trial and generate high-quality data with a #1 rated, easy-to-use platform, offered in over 60 countries and 120 languages. Book a demo to learn more.",
          "observed_at": "2023-08-16T23:43:52.000Z",
          "evidence": "https://web.archive.org/web/20230816234352/https://www.medable.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Where evidence meets experience.",
          "subhead": "Streamline your clinical trial and generate high-quality data with a #1 rated, easy-to-use platform, offered in over 60 countries and 120 languages. Book a demo to learn more.",
          "observed_at": "2025-01-04T19:13:30.000Z",
          "evidence": "https://web.archive.org/web/20250104191330/https://www.medable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Where evidence meets experience.",
      "subhead": "Streamline your clinical trial and generate high-quality data with a #1 rated, easy-to-use platform, offered in over 60 countries and 120 languages. Book a demo to learn more.",
      "from": "2023-08-16T23:43:52.000Z",
      "to": "2025-01-04T19:13:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250104191330/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-08-16T23:43:52.000Z",
          "to": "2025-01-04T19:13:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Clinical development, meet agentic AI.",
          "subhead": "Accelerate clinical trials with an agentic AI trial platform and best-in-class eCOA solutions. Streamline clinical development, eliminate bottlenecks, and achieve better outcomes.",
          "observed_at": "2026-07-09T22:18:11.000Z",
          "evidence": "https://web.archive.org/web/20260709221811/https://www.medable.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Clinical development, meet agentic AI.",
          "subhead": "Accelerate clinical trials with an agentic AI trial platform and best-in-class eCOA solutions. Streamline clinical development, eliminate bottlenecks, and achieve better outcomes.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://www.medable.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Clinical development, meet agentic AI.",
      "subhead": "Accelerate clinical trials with an agentic AI trial platform and best-in-class eCOA solutions. Streamline clinical development, eliminate bottlenecks, and achieve better outcomes.",
      "from": "2026-07-09T22:18:11.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 2,
      "evidence": "https://www.medable.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-09T22:18:11.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
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    {
      "n": 1,
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2010-05-16T12:54:17.000Z",
        "to": "2013-10-15T02:38:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20131015023856/http://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 2,
      "id": "page-840bea7ae365537ead2204ca55c7ecf893fd61e97566f6907bf50de507fd5c90:aacb980beae6ba0f7032c1646b90773cd7cc958b64e781c1eb4a5b5e0e4533be:headline:ce55422ed50dbe36",
      "before_evidence": "https://web.archive.org/web/20131015023856/http://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The platform for connected care.” to “The Fastest Path to a Medical-Grade App”.",
      "between": {
        "from": "2013-10-15T02:38:56.000Z",
        "to": "2015-06-25T04:38:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20150625043817/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-aacb980beae6ba0f7032c1646b90773cd7cc958b64e781c1eb4a5b5e0e4533be:a02d42ab62c0c78045b34aa76b267ec1d1bbd1ce55b11cfa2b479f116baaf295:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20150625043817/https://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2015-06-25T04:38:17.000Z",
        "to": "2017-02-17T02:33:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20170217023322/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-aacb980beae6ba0f7032c1646b90773cd7cc958b64e781c1eb4a5b5e0e4533be:a02d42ab62c0c78045b34aa76b267ec1d1bbd1ce55b11cfa2b479f116baaf295:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20150625043817/https://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2015-06-25T04:38:17.000Z",
        "to": "2017-02-17T02:33:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20170217023322/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-a02d42ab62c0c78045b34aa76b267ec1d1bbd1ce55b11cfa2b479f116baaf295:d09fe1575a508538ee6f6fbe8faffed8e42152a1fddf4648b6ebbd4208a8947d:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20170217023322/https://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2017-02-17T02:33:22.000Z",
        "to": "2018-07-04T09:46:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20180704094654/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-d09fe1575a508538ee6f6fbe8faffed8e42152a1fddf4648b6ebbd4208a8947d:aac9ea1cb9a4059e5eb330a77e8022b1d8fb20acc8e2ecf71ce860e0fdfbe3c4:headline:a83530e40c7a2fad",
      "before_evidence": "https://web.archive.org/web/20180704094654/https://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Medable | The Best Platform For Healthcare Innovation” to “Medable - Digital Trial Platform”.",
      "between": {
        "from": "2018-07-04T09:46:54.000Z",
        "to": "2020-01-09T22:51:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20200109225154/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-3340df4f3745cef2b5c5a14dc73b4b10af5859f8173160264b01291ba7368f51:1dcd403e5a2d43ace01a73b521d4fd692cc74cd2492234beb4bd1aa535018733:headline:97b0c7891ca2c922",
      "before_evidence": "https://web.archive.org/web/20210729113308/https://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Decentralize Research with Flexibility” to “Where experience meets evidence.”.",
      "between": {
        "from": "2021-07-29T11:33:08.000Z",
        "to": "2023-08-16T23:43:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20230816234352/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-3340df4f3745cef2b5c5a14dc73b4b10af5859f8173160264b01291ba7368f51:1dcd403e5a2d43ace01a73b521d4fd692cc74cd2492234beb4bd1aa535018733:traction:771e0f7f342881d1",
      "before_evidence": "https://web.archive.org/web/20210729113308/https://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “60 countries” on its homepage (was “41+ countries”).",
      "between": {
        "from": "2021-07-29T11:33:08.000Z",
        "to": "2023-08-16T23:43:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20230816234352/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "page-1dcd403e5a2d43ace01a73b521d4fd692cc74cd2492234beb4bd1aa535018733:6a4ed7274f729f026dd19036c4c7e9eda45ac01f034acef750a012569622c1d0:customers_added:8c74b0eeedbf8708",
      "before_evidence": "https://web.archive.org/web/20230816234352/https://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Pluto.",
      "between": {
        "from": "2023-08-16T23:43:52.000Z",
        "to": "2025-01-04T19:13:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104191330/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "classifier-6a4ed7274f729f026dd19036c4c7e9eda45ac01f034acef750a012569622c1d0:9ea6ddd4392c950893f5b9ff5bcf065d2042e60c1d1346f690e26ea9ae40bac8:repositioning",
      "before_evidence": "https://web.archive.org/web/20250104191330/https://www.medable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Where evidence meets experience.” to “Clinical development, meet agentic AI.”.",
      "between": {
        "from": "2025-01-04T19:13:30.000Z",
        "to": "2026-07-09T22:18:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709221811/https://www.medable.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Medable” company record, https://startuphistory.org/c/medable.com"
}