{
  "company": {
    "name": "measurable.energy",
    "website": "https://measurable.energy/",
    "record": "https://startuphistory.org/c/measurable.energy"
  },
  "status": null,
  "history_since": "2020-10-31T23:48:48.000Z",
  "baseline": {
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    "observed_at": "2020-10-31T23:48:48.000Z",
    "headline": "m.e Virtual Load",
    "description": null,
    "evidence": "https://web.archive.org/web/20201031234848/http://measurable.energy/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-28T12:36:10.000Z",
      "variants": [
        {
          "headline": "m.e Virtual Load",
          "subhead": null,
          "observed_at": "2020-10-31T23:48:48.000Z",
          "evidence": "https://web.archive.org/web/20201031234848/http://measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "m.e Virtual Load",
          "subhead": null,
          "observed_at": "2021-06-19T13:03:13.000Z",
          "evidence": "https://web.archive.org/web/20210619130313/https://measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "m.e Virtual Load",
          "subhead": null,
          "observed_at": "2022-01-28T12:36:10.000Z",
          "evidence": "https://web.archive.org/web/20220128123610/https://measurable.energy/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "m.e Virtual Load",
      "subhead": null,
      "from": "2020-10-31T23:48:48.000Z",
      "to": "2022-01-28T12:36:10.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220128123610/https://measurable.energy/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-01-28T12:36:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Eliminating Wasted Energy in Buildings",
          "subhead": null,
          "observed_at": "2022-07-28T22:11:49.000Z",
          "evidence": "https://web.archive.org/web/20220728221149/https://measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminate Energy Waste in Buildings",
          "subhead": null,
          "observed_at": "2023-01-10T09:59:52.000Z",
          "evidence": "https://web.archive.org/web/20230110095952/https://measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminating wasted energy in buildings",
          "subhead": "Our machine learning powered plug sockets automatically identify & eliminate the small power waste of devices, reducing carbon emissions & electricity bills.",
          "observed_at": "2024-01-15T01:18:30.000Z",
          "evidence": "https://web.archive.org/web/20240115011830/https://measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminating wasted energy in buildings",
          "subhead": "Our machine learning powered plug sockets automatically identify & eliminate the small power waste of devices, reducing carbon emissions & electricity bills.",
          "observed_at": "2024-07-25T15:21:55.000Z",
          "evidence": "https://web.archive.org/web/20240725152155/https://measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminating wasted energy in buildings",
          "subhead": "Our machine learning powered plug sockets automatically identify & eliminate the small power waste of devices, reducing carbon emissions & electricity bills.",
          "observed_at": "2025-01-08T11:12:02.000Z",
          "evidence": "https://web.archive.org/web/20250108111202/https://measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminate Wasted Energy. Automatically.",
          "subhead": "Our machine learning powered plug sockets automatically identify & eliminate the small power waste of devices, reducing carbon emissions & electricity bills.",
          "observed_at": "2026-01-25T11:17:22.000Z",
          "evidence": "https://web.archive.org/web/20260125111722/https://www.measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminate Wasted Energy. Automatically.",
          "subhead": "Our machine learning powered plug sockets automatically identify & eliminate the small power waste of devices, reducing carbon emissions & electricity bills.",
          "observed_at": "2026-07-06T10:50:05.000Z",
          "evidence": "https://web.archive.org/web/20260706105005/https://www.measurable.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminate Wasted Energy. Automatically.",
          "subhead": "Our machine learning powered plug sockets automatically identify & eliminate the small power waste of devices, reducing carbon emissions & electricity bills.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://www.measurable.energy/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Eliminate Wasted Energy. Automatically.",
      "subhead": "Our machine learning powered plug sockets automatically identify & eliminate the small power waste of devices, reducing carbon emissions & electricity bills.",
      "from": "2022-07-28T22:11:49.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 8,
      "evidence": "https://www.measurable.energy/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-07-28T22:11:49.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f1e4b4d9f5207728973457dcd6b10adb006b2c339386363a8be45d18380e05fa:265e5393338643776aa2034cb4805b526608cba8199433c0f6cb9e268c6837cd:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210619130313/https://measurable.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-06-19T13:03:13.000Z",
        "to": "2022-01-28T12:36:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20220128123610/https://measurable.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-265e5393338643776aa2034cb4805b526608cba8199433c0f6cb9e268c6837cd:46904c6ae8ae95cec3287cd53d97b3772657fafead7d678b46ff57081583a0e8:headline:6918ea149e71e0a5",
      "before_evidence": "https://web.archive.org/web/20220128123610/https://measurable.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “m.e Virtual Load” to “Eliminating Wasted Energy in Buildings”.",
      "between": {
        "from": "2022-01-28T12:36:10.000Z",
        "to": "2022-07-28T22:11:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20220728221149/https://measurable.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a73d718134fc8201df0f0917813add4f97aee0b25feafed3789c373532734d3f:16b06486c624c87278fca2ed43c426d48c2d0a92b5e86fdc8440fe70c036d65c:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240115011830/https://measurable.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-01-15T01:18:30.000Z",
        "to": "2024-07-25T15:21:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240725152155/https://measurable.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-a73d718134fc8201df0f0917813add4f97aee0b25feafed3789c373532734d3f:16b06486c624c87278fca2ed43c426d48c2d0a92b5e86fdc8440fe70c036d65c:logos:e1f8740290c41f54",
      "before_evidence": "https://web.archive.org/web/20240115011830/https://measurable.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Stink Studios ..",
      "between": {
        "from": "2024-01-15T01:18:30.000Z",
        "to": "2024-07-25T15:21:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240725152155/https://measurable.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-e44ac993a3ee68534bdced0b7a77da32ad1ca5f7a0b38bc2be5f324e60e73491:541810d9847c06a344db2e23f6ad71be1157a6e9a861a03cb19da727ef2904eb:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20260125111722/https://www.measurable.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2026-01-25T11:17:22.000Z",
        "to": "2026-07-06T10:50:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706105005/https://www.measurable.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    }
  ],
  "update": {
    "headline": "measurable.energy highlights ISO 27001 and adds pricing page",
    "summary": "measurable.energy has updated its site with ISO 27001 compliance details, a pricing page, and a new logo on the homepage. The company’s positioning has shifted over time toward eliminating wasted energy in buildings.",
    "points": [
      {
        "text": "Between June 2021 and January 2022, measurable.energy added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2022 and July 2022, measurable.energy changed its homepage headline from “m.e Virtual Load” to “Eliminating Wasted Energy in Buildings”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2024 and July 2024, measurable.energy added a pricing page and a Stink Studios logo to its homepage.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between January 2026 and July 2026, measurable.energy began stating ISO 27001 compliance on its homepage, which may indicate a focus on information security standards for its offering.",
        "kind": "interpretation",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T20:54:26.564Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "same_space": [
    {
      "name": "SustLabs",
      "record": "https://startuphistory.org/c/sustlabs.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "FlatPeak",
      "record": "https://startuphistory.org/c/flatpeak.energy",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Energyly",
      "record": "https://startuphistory.org/c/energyly.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Hybird (Hybrid Energy)",
      "record": "https://startuphistory.org/c/hybird.energy",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "OptiWatti",
      "record": "https://startuphistory.org/c/optiwatti.fi",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “measurable.energy” company record, https://startuphistory.org/c/measurable.energy"
}