{
  "company": {
    "name": "Meaningful CX",
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    "record": "https://startuphistory.org/c/meaningful.app"
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  "baseline": {
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    "evidence_kind": "internet_archive",
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  "live_status": null,
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      "variants": [
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      "variants": [
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          "evidence": "https://web.archive.org/web/20250123233838/https://meaningful.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Supercharge your customer insights",
      "subhead": "Automatically create, conduct, and analyse qualitative interviews. Quickly gain actionable insights fast to refine strategies and boost business performance.",
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      "to": "2025-01-23T23:38:38.000Z",
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      "seen": {
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      "variants": [
        {
          "headline": "Contextual intelligence platform for consumer and market insights",
          "subhead": "Transform how your organization gather insights with our suite of consumer research products. Powered by AI for faster, more accurate, and scalable research.",
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      ],
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      "subhead": "Transform how your organization gather insights with our suite of consumer research products. Powered by AI for faster, more accurate, and scalable research.",
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      "to": "2025-07-10T08:42:05.000Z",
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      "seen": {
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      },
      "current": false
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    {
      "quote_observed_at": "2026-01-20T08:53:17.000Z",
      "variants": [
        {
          "headline": "Research workflows that weren't possible until now",
          "subhead": "One platform for market research, social monitoring, user feedback, and AI perception analysis. Get strategic insights in days, not quarters.",
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          "evidence": "https://web.archive.org/web/20260120085317/https://meaningful.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Research workflows that weren't possible until now",
      "subhead": "One platform for market research, social monitoring, user feedback, and AI perception analysis. Get strategic insights in days, not quarters.",
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      "to": "2026-01-20T08:53:17.000Z",
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      "variants": [
        {
          "headline": "Every source. One answer.",
          "subhead": "One flat-rate AI research platform built for insight agencies. Run every project through Meaningful and mark up to clients. Featured in Harvard Business Review.",
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          "evidence": "https://meaningful.app/",
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        }
      ],
      "headline": "Every source. One answer.",
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      "to": "2026-11-06T17:40:08.559Z",
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      "evidence": "https://meaningful.app/",
      "evidence_kind": "live_capture",
      "seen": {
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        "to": "2025-01-23T23:38:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250123233838/https://meaningful.app/",
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    },
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Supercharge your customer insights” to “Contextual intelligence platform for consumer and market insights”.",
      "between": {
        "from": "2025-01-23T23:38:38.000Z",
        "to": "2025-07-10T08:42:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710084205/https://meaningful.app/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-01-23T23:38:38.000Z",
        "to": "2025-07-10T08:42:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710084205/https://meaningful.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 4,
      "id": "page-9a20653cd5e78c65652f92f584f66e12dbe2b575a2e0a580c9b9832f7268f67a:f7c846fdbae72fc19145e42de0a21726e409279c1aa7099b8fbfc89aed5fd2fb:compliance:28c8f13d81f29562",
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-23T23:38:38.000Z",
        "to": "2025-07-10T08:42:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710084205/https://meaningful.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
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      "before_evidence": "https://web.archive.org/web/20250710084205/https://meaningful.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Contextual intelligence platform for consumer and market insights” to “Research workflows that weren't possible until now”.",
      "between": {
        "from": "2025-07-10T08:42:05.000Z",
        "to": "2026-01-20T08:53:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260120085317/https://meaningful.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    {
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      "before_evidence": "https://web.archive.org/web/20250710084205/https://meaningful.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2025-07-10T08:42:05.000Z",
        "to": "2026-01-20T08:53:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260120085317/https://meaningful.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 7,
      "id": "page-cc6881f1e91f80ef9694053f73ffe2e172b357f7508aaed075be4b6b588291b5:76d2422d4703a06a2a4eec220fe27d3d6c2c20b8f0b28ad6811bbe03628db269:headline:d6d8da22ecbd9bc8",
      "before_evidence": "https://web.archive.org/web/20260120085317/https://meaningful.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Research workflows that weren't possible until now” to “Every source. One answer.”.",
      "between": {
        "from": "2026-01-20T08:53:17.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://meaningful.app/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Meaningful CX” company record, https://startuphistory.org/c/meaningful.app"
}