{
  "company": {
    "name": "MCi Carbon (MCi Carbon Pty Ltd)",
    "website": "https://mcicarbon.com/",
    "record": "https://startuphistory.org/c/mcicarbon.com"
  },
  "status": null,
  "history_since": "2024-08-30T08:37:59.000Z",
  "baseline": {
    "snapshot_id": "1000a20bbc006ac0f97daa74557a715ca0017922eb76a07cd6e762ca92097046",
    "observed_at": "2024-08-30T08:37:59.000Z",
    "headline": "Net Zero means to avoid and remove CO 2. We can do both with Mineral Carbonation.",
    "description": null,
    "evidence": "https://web.archive.org/web/20240830083759/https://mcicarbon.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Net Zero means to avoid and remove CO 2. We can do both with Mineral Carbonation.",
          "subhead": null,
          "observed_at": "2024-08-30T08:37:59.000Z",
          "evidence": "https://web.archive.org/web/20240830083759/https://mcicarbon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Net Zero requires avoidance and removal of CO 2. We can do both with Mineral Carbonation.",
          "subhead": "Net Zero requires avoidance and removal of CO2. We can do both with Mineral Carbonation. “Carbon Capture Technologies Program grant recipients announced, MCi Carbon receives $14.5m” “>”>Our Mission is",
          "observed_at": "2025-01-01T06:14:13.000Z",
          "evidence": "https://web.archive.org/web/20250101061413/https://mcicarbon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Net Zero requires avoidance and removal of CO 2. We can do both with Mineral Carbonation.",
          "subhead": "MCI Carbon is pioneering the conversion of CO2 emissions into valuable minerals, offering innovative solutions for a sustainable future.",
          "observed_at": "2025-07-16T03:37:24.000Z",
          "evidence": "https://web.archive.org/web/20250716033724/https://mcicarbon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Net Zero requires avoidance and removal of CO 2. We can do both with Mineral Carbonation.",
          "subhead": "MCI Carbon is pioneering the conversion of CO2 emissions into valuable minerals, offering innovative solutions for a sustainable future.",
          "observed_at": "2026-01-21T19:38:07.000Z",
          "evidence": "https://web.archive.org/web/20260121193807/https://mcicarbon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mineral carbonation is CO 2 avoided and removed.",
          "subhead": "MCi Carbon turns industrial CO2 into low-carbon materials, giving hard-to-abate sectors a profitable, permanent path to decarbonisation.",
          "observed_at": "2026-10-13T13:33:46.000Z",
          "evidence": "https://web.archive.org/web/20261013133346/https://mcicarbon.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mineral carbonation is CO 2 avoided and removed.",
          "subhead": "MCi Carbon turns industrial CO2 into low-carbon materials, giving hard-to-abate sectors a profitable, permanent path to decarbonisation.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://mcicarbon.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Mineral carbonation is CO 2 avoided and removed.",
      "subhead": "MCi Carbon turns industrial CO2 into low-carbon materials, giving hard-to-abate sectors a profitable, permanent path to decarbonisation.",
      "from": "2024-08-30T08:37:59.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 6,
      "evidence": "https://mcicarbon.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-08-30T08:37:59.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3c504a303472f761738fd1139081512be49703c921efe3df78e750499ed6ec50:87591fa4366053b75001f48497b35001a583d44cabd5bffe54793eac31b5ced1:headline:b233d6a6e53e6780",
      "before_evidence": "https://web.archive.org/web/20260121193807/https://mcicarbon.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Net Zero requires avoidance and removal of CO 2. We can do both with Mineral Carbonation.” to “Mineral carbonation is CO 2 avoided and removed.”.",
      "between": {
        "from": "2026-01-21T19:38:07.000Z",
        "to": "2026-10-13T13:33:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20261013133346/https://mcicarbon.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "MCi Carbon updates homepage headline on mineral carbonation",
    "summary": "MCi Carbon has updated its homepage headline to a shorter statement about mineral carbonation and its role in avoidance and removal.",
    "points": [
      {
        "text": "Between January 2026 and October 2026, MCi Carbon changed its homepage headline from “Net Zero requires avoidance and removal of CO 2. We can do both with Mineral Carbonation.” to “Mineral carbonation is CO 2 avoided and removed.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The revised, shorter homepage headline between January 2026 and October 2026 suggests MCi Carbon may be emphasizing a more direct message about mineral carbonation’s role in avoidance and removal.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:54:23.833Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MCi Carbon (MCi Carbon Pty Ltd)” company record, https://startuphistory.org/c/mcicarbon.com"
}